You can start a profitable health and wellness blog and make money.
You just need to get started and as you publish more blog posts and spend time on it you will understand what works better.
I have made this post as easy and complete as possible, for you to understand and follow through to get started, and gave tips on how you can succeed as well.
The post is divided into two (2) sections to make it easier for you to understand, skim and follow step-by-step.
Section 1: Learning What Health & Wellness Blog Is
- What is a health & wellness blog?
- Sub-niches under health & wellness blogging
- Benefits of starting a health & wellness blog
- How much do health & wellness blogs make
- Examples of health & wellness blogs and how much they make
Section 2: How To Start A Health & Wellness Blog & Make Money
- How to start a money-making health & wellness blog in 9 Steps
Note: You can navigate to “Section 2” if you want to get started immediately.
Section 1:
What Is A health and wellness Blog?
A health and wellness blog is a simple website mainly used for publishing web posts related to the health and wellness industry these types of posts are generally known as blog posts.
These posts are accessible online and on Google search results when people look for information related to the ones you’ve published on this site.
You can monetize these posts with display ads and with various other blog monetization methods to increase how much you make from them.
Sub-niches under Health & wellness blogging where you can start
Health & Wellness blogs can be broken down into several sub-niches, each catering to a specific audience within different aspects of the health industry. It makes it easy for you to start from one sub-niche and expand to other sub-niches.
Here are some popular sub-niches in health blogs where you can start:
- Healthy Eating and Nutrition: Recipes, meal plans, tips for healthy grocery shopping, and breakdowns of different dietary approaches (e.g., vegetarian, paleo).
- Mental Health: Address topics such as stress management, anxiety, depression, mindfulness, and therapy. Content might include coping strategies, self-care tips, and mental health resources.
- Natural Health and Remedies: Information on alternative therapies, herbal remedies (with disclaimers to consult a doctor before use), and natural approaches to common ailments.
- Disease Prevention and Management: Tips for healthy habits that can reduce the risk of chronic diseases, information on specific conditions (with emphasis on consulting a doctor for diagnosis and treatment).
- Healthy Aging: Focus on issues related to aging, such as maintaining physical health, cognitive function, and managing age-related conditions. Topics may include exercise for seniors, anti-aging skincare, and longevity tips.
- Self-Care and Healthy Habits: Techniques for relaxation, getting enough sleep, establishing healthy boundaries, and prioritizing self-care routines.
- Healthy Living Inspiration: Personal stories about overcoming health challenges, success stories of healthy lifestyle changes, and articles promoting a positive and healthy outlook.
And much more – Here are some health & wellness blog post topic ideas in different sub-niches
Benefits Of Starting A Health & Wellness Blog
Here are some of the benefits that can make you interested in starting a health and wellness blog;
- Affordable Start-Up: Launching a health and wellness blog is inexpensive, with costs under $3/month for web hosting, much less than a Netflix subscription.
- High Earning Potential: You can earn thousands per month, with successful blogs making over $20,000 monthly. While reaching this level can take 6 months to a year, significant income is achievable with effective monetization and consistent posting.
- Global Accessibility: You can manage your blog from anywhere worldwide, except in countries with different major search engines like China and Russia.
- No Academic Requirements: Unlike professional roles in the health and wellness industry, starting a blog doesn’t need formal qualifications or experience. Success comes from following proven strategies.
How much money do health & wellness blogs make?
Here’s a breakdown of how much health & wellness blogs can make, categorized into beginner, average, and established blogs.
This includes their estimates and average required numbers;
- Average time required
- Average required traffic
- Average monthly income
- Common methods of monetization
- Average published number of posts
These are all the common features among blogs making this range of money monthly.
It is not a must for all bloggers or a given blogger to start making the presented range of money since different factors can also affect different bloggers at varying rates.
But if you can afford to reach these stated number of posts within the right niche and promote them initially.
Your traffic and income would likely get close to the one stated or even higher depending on how you implement things.
[a]. Beginner Health & Wellness Blogs
- Income: $200 – $1,000 per month
- Traffic: 1,000 – 10,000 visitors per month
- Number of Posts: 20 – 50 posts
- Time to Reach: 6 months – 1 year
- Common Monetization Methods:
- Display ads (Google AdSense)
- Affiliate marketing (wellness products, supplements, fitness gear)
Beginners focus on building content and slowly monetizing through affiliate links and ads.
[b]. Average Health & Wellness Blogs
- Income: $1,000 – $10,000 per month
- Traffic: 10,000 – 100,000 visitors per month
- Number of Posts: 50 – 200 posts
- Average time to Reach: 1 – 2 years
- Common Monetization Methods:
- Affiliate marketing (wellness products, vitamins, fitness programs)
- Display ads (via networks like Mediavine or AdThrive)
- Sponsorship deals with health niche-related brands
By this stage, the blog may have built authority, increasing affiliate commissions and ad earnings.
[c]. Established Health & Wellness Blogs
- Income: $10,000 – $100,000+ per month
- Traffic: 100,000 – 1,000,000+ visitors per month
- Number of Posts: 200+ posts
- Average time to Reach: 2 – 5+ years
- Common Monetization Methods:
- High-ticket affiliate marketing (health equipment, premium supplements)
- Selling online courses (yoga, meditation, fitness, nutrition)
- Premium ad networks (Mediavine, AdThrive) or direct ad sales to brands
- Sponsored partnerships with large health companies
- Coaching or consulting
Established blogs attract high traffic, sponsorship deals, and even launch their own products like fitness gear or health apps.
Examples of successful health & wellness blogs
Here are some examples of health & wellness blogs to inspire you.
With their blog’s insight such as their;
- Monthly Traffic
- Monthly Income
- Published number of posts
- Methods of monetization and
Overview of what the blog is all about.
[1]. The Balanced Life
Overview: The Balanced Life by Robin Long specializes in Pilates workouts and fitness advice. It provides workout videos, and healthy living tips, and encourages a balanced approach to health through its membership-based programs and classes.
Blog’s Insights
- Estimated Monthly Income: $30,000 – $50,000+
- Monthly Traffic: 400,000+ visitors
- Number of Published Posts: 500+
- Monetization Methods:
- Membership programs (Pilates classes)
- Online courses
- Affiliate marketing (fitness products)
- Sponsored content
[2]. Fit Bottomed Girls
Overview: Fit Bottomed Girls is a fun and relatable blog that promotes body positivity and fitness. It covers workout routines, healthy recipes, and wellness advice while encouraging women to embrace fitness without focusing solely on weight loss.
Blog’s Insights
- Estimated Monthly Income: $20,000 – $40,000+
- Monthly Traffic: 1 million+ visitors
- Number of Published Posts: 3,000+
- Monetization Methods:
- Affiliate marketing (fitness products)
- Sponsored content
- Podcast sponsorships
- Book sales
- Advertising
[3]. Nerd Fitness
Overview: Nerd Fitness targets a niche of “nerds” or people who feel out of place in traditional fitness environments. It offers a fun and supportive approach to fitness, including workout plans, online coaching, and community support for fitness beginners.
Blog’s Insights
- Estimated Monthly Income: $50,000 – $100,000+
- Monthly Traffic: 1.5 million+ visitors
- Number of Published Posts: 1,000+
Monetization Methods:
- Affiliate marketing (fitness gear)
- Online coaching and fitness programs
- E-books and courses
- Sponsored posts
[4]. Wellness Mama
Overview: Wellness Mama, run by Katie Wells, focuses on natural living, family health, and wellness solutions. It features DIY recipes, natural remedies, and parenting tips, positioning itself as a trusted resource for health-conscious families.
Blog’s Insights
- Estimated Monthly Income: $70,000 – $150,000+
- Monthly Traffic: 4 million+ visitors
- Number of Published Posts: 1,500+
- Monetization Methods:
- Affiliate marketing (health products)
- E-commerce (Wellness Mama products)
- Sponsored posts
- Podcast sponsorships
- Online courses
Section 2:
How To Start A Health & Wellness Blog Step-by-step
Here are the things you need to set up a standard health & wellness blog and get it ready for publishing your first blog post;
- A desktop – you need a laptop or computer. This will make it easy for you to manage your site entirely and write blog posts more effectively.
- A domain name – This is the name of your blog. You can decide to call your blog something interesting to you or related to your blog niche.
- Content management platform – This is simply where you manage your blog site and its entire affairs from customizing pages to writing blog posts. It is also known as your “blogging platform”. Using WordPress as your blogging platform doesn’t require coding, you can simply use a pre-built blog site theme and customize page templates to look the way you want.
- Web hosting – A web hosting service is what keeps your content management platform online. It is what keeps your website available and accessible online.
Note: At the end of your sign-up with your web hosting [e.g. HostGator], that is when you have the option to install the generally used web version of WordPress within your hosting account to start building and managing your blog site.
Start Here
In the illustration below, am going to use HostGator because there are one of the best web hosting services available.
- Step 1: Start within a sub-niche
- Step 2: Click on HostGator
- Step 3: Choose your preferred hosting plan
- Step 4: Choose your domain name
- Step 6: Adjust to your preferred hosting subscription period
- Step 6: Create your HostGator account
- Step 7: Within Your HostGator Account Install WordPress
- Step 8: Choose A Theme your blog theme [A Pre-built Site]
- Step 9: Customize your main pages and start publishing blog posts.
Step 1: Start within a sub-niche
Starting within a sub-niche is all about finding one of the main content categories under health & wellness blogging space to start publishing its category related content and gradually expand to other sub-niches to find more content ideas.
Just like I mentioned earlier on this post, there are several sub-niches under the health & wellness blogging niche you can choose to start from areas like;
- Healthy Eating and Nutrition: Recipes, meal plans, tips for healthy grocery shopping, and breakdowns of different dietary approaches (e.g., vegetarian, paleo).
- Mental Health: Address topics such as stress management, anxiety, depression, mindfulness, and therapy. Content might include coping strategies, self-care tips, and mental health resources.
- Natural Health and Remedies: Information on alternative therapies, herbal remedies (with disclaimers to consult a doctor before use), and natural approaches to common ailments.
- Disease Prevention and Management: Tips for healthy habits that can reduce the risk of chronic diseases, information on specific conditions (with emphasis on consulting a doctor for diagnosis and treatment).
- Healthy Aging: Focus on issues related to aging, such as maintaining physical health, cognitive function, and managing age-related conditions. Topics may include exercise for seniors, anti-aging skincare, and longevity tips, etc.
Step 2: Click On Our “HostGator” Discount Link
Using our discount link you will get HostGator for less than its original price.
HostGator is a reliable web hosting service that offers industry-standard hosting.
Step 3: “Choose Your Preferred HostGator Plan”
Selecting the HostGator hatchling plan is more advisable and cost-effective after all that’s the minimum plan and you can always increase your plan anytime you want.
Step 4: Choose a domain name
After choosing your plan above, you will be directed to a page like this below to choose your domain name and complete your sign-up.
On this page, you will find things like;
What to consider when choosing your blog domain name
- Make it Memorable and Easy to Spell – your domain name should be easy for people to remember and type into their browser. Avoid complex spellings or unnecessary hyphens.
- Make it Reflects Your Niche: Your domain name should give visitors a good idea of what your blog is about. Use relevant keywords that are travel-related.
- Keep it Short and Sweet: Aim for a domain name that’s between 6-14 characters. Long domain names are harder to remember and type.
- Easy to Read Pronounce: Avoid awkward letter combinations or double letters that might be confusing when pronounced.
Find unique and meaningful blog name ideas
Step 5: Adjust to your preferred hosting subscription period
Make sure you are on the hatchling plan on the right-hand side and your subscription is adjusted to the period to one 1 year or 36 months based on what you can afford at the time.
Step 6: Create your HostGator account
Create your HostGator account by providing your email contact information and choosing a password.
Enter the coupon code “SNAPPY” and check if there is a discount at the
moment. Discounts are not always available.
Review your order details and all the information you’ve entered to ensure it’s how you intended and then checkout.
Step 7: Within Your HostGator Account “Install WordPress”
Action required – At the end of your HostGator sign-up follow the on-screen instructions to complete your WordPress sign-up and installation.
You can also do this within your HostGator account once you are logged in, find a section labeled “WordPress”.
Click on it you will be directed to create a WordPress account after that you will be automatically logged in to WordPress to start creating blog posts and customizing your site pages.
Step 8: Within WordPress choose your blog theme [A Pre-built Site]
Themes are pre-built website templates. You can select a particular theme, preview it, and customize it the way you want.
Here’s a simplified way to choose a suitable theme for your health & fitness blog;
- Navigate to Themes: On the left-hand sidebar of your WordPress admin dashboard, hover over “Appearance” and click on “Themes.”
- Explore the Theme Library: This is where you’ll find a vast collection of free and paid themes. You can use the search bar at the top to find themes by keyword (e.g., “health blog”) or browse by popular features (e.g., “grid layout,” “responsive”).
- Filter Your Options: You can use the filters on the left side of the page to narrow down your search. Here are some key filters for a fashion blog:
- Features: Look for themes with features like post formats (galleries, videos), image sliders, social media integration, and customization options.
- Layout: You can consider layouts with a clean and modern aesthetic, grid layouts ideal for showcasing outfits, and responsive design to ensure your blog looks modern and good on all devices.
- Preview Before You Commit: Once you find a theme that interests you, hover over it and click “Preview.” This will allow you to see a live demo of the theme’s layout and features.
- Read Reviews and Ratings: Check out the reviews and ratings left by other users. This can give you valuable insights into the theme’s ease of use, customization options, customer support, and downsides.
- Mobile-Friendly is a Must: In today’s world, ensure the theme you select is responsive and displays well on mobile devices. Lots of visitors coming to your blog will be coming from mobile devices so ensure that your theme is mobile-friendly by using the preview function to check how it looks on mobile and other screens. This is very advisable.
- Consider Paid Themes: If you don’t find what you like with free themes you can use premium or paid themes with better or more attractive appearance and features. This is entirely optional and often not even advisable for complete beginners who still don’t fully understand WordPress well enough.
Step 9: Customize your blog main pages and start publishing blog posts
- Start personalizing your blog! Use your theme’s customization options to adjust colors, fonts, and layouts to match your style.
- Most themes come with pre-built layouts for essential pages like “About,” “Contact,” and “Home.” You can use these as a starting point to customize your pages easily to match what you want.
- After that you can start writing and publishing blog posts.
Congratulations at this point you’ve just created a fully functional standard blog that you can use to start blogging about health. Your site is now visible on Google and anywhere online.
Simplified Summary
Now you know what a health & wellness blog is and how you can get started, you should start with writing topics under a health & wellness sub-niche and expand to other sub-niches as you cover more topics.
And, then you can monetize your blog posts with display ads, affiliate products, etc, and promote them to get traffic faster initially.
As you publish more blog posts, your monthly traffic and income will grow.
In this process, you will understand better what works and how you can do more of them to get the best possible result.
