Starting a home decor blog isn’t just a creative outlet; it’s a legit way you can seriously use to start making money online.
The blogging world is far from dead. In fact, it’s thriving. Did you know that websites with blogs have 434% more indexed pages than those without? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI? For home decor enthusiasts, the opportunities are even bigger.
The global home decor market is projected to reach $838.6 billion by 2027, and people are constantly searching for fresh ideas, DIY tips, and affordable ways to style their spaces.
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If you’ve been sitting on the sidelines, now’s the time to take the leap. This guide will show yIf you’ve been waiting to start, now’s the perfect time! This guide will show you how to launch a home decor blog that fuels your creativity and earns real income.
Why Start a Home Decor Blog?
- Fast & Affordable Setup: Get started in under 10 minutes for just $3/month.
- High Earning Potential: Top bloggers make $6,700–$12,000+/month.
- No Tech Skills Needed: Use pre-built WordPress templates—no coding required!
- Instant Monetization: Earn from day one with ads & affiliate programs (unlike social media).
- Global Reach: Attract readers worldwide searching for home decor ideas.
- Paid Partnerships: Brands will pay you to promote their products.
- Work from Anywhere: Start your blog from home, no matter where you live.
Many DIY & home decor bloggers earn $12k+/month—and you can too! Success takes time, but with consistency, you could build a thriving passive income.
What You Need to Start
- A Computer – For writing posts and managing your blog.
- A Catchy Domain Name – Choose something memorable (e.g., YourHomeStyle.com).
- A Blogging Platform – WordPress.org is the best choice—easy, customizable, and no coding needed.
- Web Hosting – Keeps your blog live. HostGator offers easy WordPress setup.
Ready to turn your passion into profit? Learn how to start your blog today! 🚀
(For inspiration, check out these successful home decor blogs.)
How to Start a Home Decor Blog That Makes Money in 9 Steps
Follow the summarized steps below to set up your blog in minutes
- Step 1: Start within a home decor sub-niche
- Step 2: Click on HostGator to get started
- Step 3: Select a Hosting Plan
- Step 4: Pick a unique domain name for your blog
- Step 6: Select Your Hosting Subscription Period
- Step 6: Create your HostGator account
- Step 7: Get Access to WordPress HostGator Account
- Step 8: When logged into WordPress, select your blog’s theme [A Pre-built Site]
- Step 9: Start customizing your site and publishing blog posts.
Step 1: Start Within a Home Decor Sub-niche
Starting within your specific sub-niche under home decor makes it easier for you to grow, and targeting every topic at once is equal to failure in most cases. You can start within a sub-niche and start publishing its category-related content, and gradually expand to other sub-niches to find more content ideas.
Home decor DIY blogs are divided into several sub-niches, each focusing on a specific area of home decor DIY topics.
Here are some popular sub-niches under a home decor blog:
Sub-niche 1: Home Decor DIY
- Upcycling Furniture: Repurposing old furniture into something new and stylish.
- Wall Art and Decor: DIY projects for creating art, wall hangings, and decorative pieces.
- Interior Styling: Tips and projects for organizing and styling spaces at home.
Sub-niche 2. Small Space Living
- Apartment decor ideas for renters
- Creative storage solutions for tiny homes
- Furniture that doubles as storage
- Maximizing vertical space for style and function
Sub-niche 3. Sustainable and Eco-Friendly Decor
- Decorating with recycled or repurposed materials
- Eco-conscious furniture brands
- Tips for reducing waste in home styling
- Using natural and non-toxic materials
Sub-niche 4. Bohemian and Eclectic Style
- Layering patterns, textures, and colors
- Global-inspired decor (e.g., Moroccan, Indian, or African influences)
- DIY macramé, tapestries, and wall hangings
- Creating a cozy, free-spirited vibe
Sub-niche 5. Luxury Home Decor
- High-end furniture and decor brands
- Elegant color palettes and materials (e.g., marble, gold accents)
- Tips for creating a sophisticated, polished look
- Showcasing luxury on a budget
Sub-niche 6. Seasonal and Holiday Decor
- DIY holiday decorations (Christmas, Halloween, Easter, etc.)
- Transitioning your home decor between seasons
- Tablescapes and centerpieces for special occasions
- Outdoor decor for holidays and seasons
Sub-niche 7. Kid and Family-Friendly Spaces
- Playroom decor ideas
- Durable and stylish furniture for families
- Organizing toys and kid clutter
- Creating a cozy nursery or toddler room
Relevant Resources – Here are over 400 blog topic ideas under home decor. This will make it easier for you to start within a specific listed category.
Step 2: Head Over to “HostGator” To Get Started
Just click on the HostGator link, and you’ll be taken to their main page to get started. By using our discount link, you’ll get HostGator at a lower price than the original.
Relevant – Here are other great web hosting providers you can consider.
Step 3: Choose Your Preferred HostGator Plan
The Hatchling plan is a cost-effective option since it’s the most basic plan, just enough for any type of site. Plus, you can always upgrade to a higher plan whenever needed.
Step 4: Pick a Unique Domain Name For Your Blog
After picking your hosting plan, you’ll be prompted to register your domain—your blog’s web address (e.g., YourDecorStyle.com).
How to Pick the Perfect Domain Name for Your Home Decor Blog
✅ Keep it simple – Easy to spell, remember, and type (no hyphens or weird spellings).
✅ Make it relevant – Include home decor/DIY keywords so readers instantly “get” your blog.
✅ Short & catchy – Aim for 6-14 characters (e.g., CozyNook.com).
✅ Easy to say aloud – Avoid tricky words—think shareable and brandable.
✅ Unique & meaningful – Stand out while staying true to your style.
Need inspiration? Check out these creative home decor blog name ideas!
Tip: Use .com for trust and credibility.
Step 5: Choose Your HostGator Preferred Hosting Subscription Period
Pro Tip: For the best value, choose the Hatchling Plan (shown on the right) and pick either 1-year or 36-month billing—whatever fits your budget and goals.
(Longer plans = bigger savings!)
Step 6: Complete Your HostGator Account Setup
Enter your email address and choose a secure password to create your account. This will give you full access to your hosting dashboard, where you’ll manage your site and begin building your blog with ease.
Double-check your order—confirm your plan & domain name. Ready? Hit checkout to lock in your hosting!
Step 7: Install WordPress on HostGator
To get started with WordPress, follow the steps below:
Complete HostGator Sign-Up: After signing up with HostGator, follow the on-screen instructions to finalize the setup and install WordPress.
Alternatively
- When you log in to your HostGator account, look for the section labeled “WordPress.” You will be guided to create your WordPress account
- Automatic Login: After your account is created, you’ll be automatically logged into WordPress, and you can start creating blog posts and customizing your site.
WordPress is the best blogging platform, which is why it is widely recommended and the most used on the web.
Step 8: Choose A Theme For Your Blog
Themes are pre-designed templates that give your blog its look and feel. Browse through the available themes, preview them to see how they look, and pick the one that best fits your style and vision for your home decor blog.
Once selected, you can easily customize the theme to match your branding and aesthetic. Make it unique to you!
Picking the perfect WordPress theme for your home decor blog:
- Go to the Themes Section – In the left-hand menu of your WordPress dashboard, click on Appearance, then select Themes.
- Browse Available Themes – WordPress will display a selection of themes that you can choose from. You can use the search bar to find specific home decor-related themes or simply browse through the options available.
- Preview the Themes – Hover over a theme you like and click Preview to see how it looks in action. This will help you visualize how your content might appear once published.
- Select a Theme – Once you’ve found a theme that suits your style, click Install and then Activate. This will apply the theme to your blog.
- Customize Your Theme – After activation, go back to Appearance > Customize to tweak the theme’s colors, fonts, and layout to match your unique vision for your home decor blog.
- Install Plugins for Extra Features – Depending on your needs, you can install plugins to add additional functionality like social sharing, SEO optimization, or a gallery for showcasing your home decor projects.
Now you’re ready to start designing a beautiful blog that reflects your home decor style!
Here are some of the best WordPress themes for craft DIY blogs you can use.
Step 9: Customize Your Blog Main Pages & Start Publishing Posts
- Personalize Your Blog:
- Access your theme’s customization options within your WordPress Dashboard admin area.
- There, you can adjust fonts, layouts, and colors to match your style.
- Modify Important Pages:
- Most themes include pre-designed layouts for pages like Home, Blog, About, and Contact.
- Easily modify these pages to fit your content and needs.
- Start Writing and Publishing:
- Publish your first home decor blog post to share your content with the world!
- Once you’re satisfied with the design, begin writing your blog posts.
Congratulations! 🎉
Your blog is now live on Google and ready for your first post! With your home decor blog set up, you can start sharing your passion, building an audience, and growing your site. Keep creating valuable content, and watch your blog thrive.
Happy blogging! ✨
Watch the video below for a quick guide:
Below is a video on how to set up a WordPress blog using HostGator. This will help to make the process clearer for you. HostGator Discount Link to get you started.
How To Find Home Decor Topics To Write About
To effectively monetize your home decor blog, it’s essential to publish content that drives traffic, engages your readers, and allows for ad placements and affiliate links. Here’s how to discover the best topics for your blog posts.
Finding Blog Topics to Write About
A big blogging mistake is to assume you already know what people are searching for, or randomly publishing or coming up with topics distinct from your core niche, at that point, your growth and success will seem as if blogging is dead.
Following the methods below, you can come up a good blog topics and ideas that people interested in your niche are searching for.
- Research Trending Topics: Discover hot topics using Google Trends, hashtags, and decor forums to stay relevant.
- Answer Common Home Decor Questions: Consider frequently asked questions like “How to decorate a small living room?” or “What are the best colors for a bedroom?”
- Analyze Competitor Blogs and Social Media: Take note of what topics other successful home decor bloggers or influencers are writing about. This can give you insight into what resonates with readers.
- Utilize Keyword Research Tools: Tools like Ubersuggest or SEMrush can help you find what your audience is searching for. This way, you can focus on topics that are in demand.
- Ask Your Audience: Engage with your readers via comments or social media to find out what they’re curious about or what topics they want you to cover.
Relevant Post: [250+ Home Decor Blog Topic Ideas You Can Write About]
How to Write an Engaging Home Decor Blog Post
1. Craft a Compelling Introduction
Your opening paragraph should immediately capture attention and make readers want to continue. For example:
“Tired of your bland living room? Discover how one throw pillow can transform your entire space!”
👉 Tip: Pose a question, share a surprising fact, or address a common pain point.
2. Structure for Readability
Break up your content with:
- Descriptive subheadings (H2, H3)
- Bullet points for tips/lists
- Short paragraphs (2-3 sentences max)
- Bold text for key ideas
(Example formats: 7 Best Blog Post Structures)
How to Write a Blog Headline
- Make It Catchy: Use numbers, strong adjectives, or intriguing questions to draw attention. Think of titles like “10 Stylish Home Decor Ideas for Small Spaces” or “How to Transform Your Living Room on a Budget.”
- Keep It Concise: Aim for your blog headlines to stay within 60 characters. You want to ensure it’s both easy to read and optimized for search engines.
- Include Relevant Keywords: For better SEO, ensure your headline contains keywords that your audience is searching for, like “home decor tips” or “affordable decorating ideas.”
- Create Curiosity: Titles that promise value tend to perform well. Something like “How to Create a Cozy Bedroom in 5 Simple Steps” sparks interest and encourages clicks.
Relevant Post: How to Write the Perfect Blog Headline
How to Hire a Blog Writer
Hiring a skilled freelance blog writer can keep your content consistent, professional, and engaging—freeing you up to focus on other parts of growing your blog.
- Find Experienced Writers: Platforms like Upwork, Fiverr, and ProBlogger have freelance writers with experience in home decor topics. Search for those who have a proven track record in the niche.
- Be Clear About Your Needs: When hiring, specify the tone, style, and audience. The clearer you are, the more aligned the content will be with your blog’s voice.
- Request Samples: Ask potential writers for samples or a portfolio to ensure their writing style matches your blog’s vibe.
👉 Relevant Post: How to Hire a Professional Home Decor Writer on a Budget
By following these strategies, you can consistently find exciting topics, write compelling content, and keep your readers coming back for more.
How To Monetize And Make Money From Your Home Decor (DIY) Blog
Follow the steps below to monetize your blog on the go;
Alright, let’s talk about how you can start monetizing your DIY/home decor blog and make some extra income while doing what you love.
I’ll walk you through a couple of simple ways you can get started today!
1. Monetize Your Blog with Ads
The easiest way to get started is with Google AdSense, but there are other high-paying ad network options out there, too. Google AdSense is great because it’s pretty quick to get approved.
Here’s How You Can Do It:
Step 1: Sign Up for Google AdSense
✅ Create an account: Visit Google AdSense and click “Sign Up Now” (use your existing Google account).
✅ Submit your blog: Enter your blog’s URL and contact details. Google will review your site (approval takes 24–48 hours).
Pro Tip: Publish 10+ quality posts before applying to boost approval chances!
Step 2: Install the Ad Code
Once approved:
- Copy the AdSense code from your dashboard.
- Paste it into your blog’s header, sidebar, or within posts.
No tech skills? Most WordPress themes have built-in ad slots!
Step 3: Start Earning
💰 How it works:
- CPC (Cost Per Click): Earn when readers click ads.
- CPM (Cost Per 1,000 Views): Earn from ad impressions.
📈 Potential earnings: $200–$1,000/month (depends on traffic).
Boost Your Ad Revenue
To maximize earnings:
- Increase Pageviews: Drive more traffic with SEO and Pinterest.
- Improve Retention: Keep readers engaged with internal linking and videos.
2. Monetize Your Blog with Affiliate Marketing
Affiliate marketing is a fantastic way to earn money while recommending products you already love. Whether you’re showcasing home decor items or DIY tools, this is a great way to bring in income.
Here’s How You Can Get Started:
Step 1: Find the Right Affiliate Programs
Start with these top options for DIY/home decor bloggers:
- Amazon Associates – Earn 1-10% on furniture, tools & decor
- ShareASale – 4,000+ brands (Anthropologie, Wayfair & more)
- Brand-Specific Programs – Many decor companies offer direct partnerships
📌 Pro Tip: See 50+ Best Affiliate Programs for more options
Step 2: Sign Up & Get Approved
- Create accounts (takes 5 mins per program)
- Share your blog URL & traffic stats
- Most approvals come within 2-3 business days
Step 3: Strategically Place Your Links
Best Places to Add Affiliate Links:
✅ Tutorials: “Here are the [paint brushes] I used for this project”
✅ Gift Guides: “Top 10 Cozy Throw Blankes Under $50”
✅ Product Reviews: “Why This Cordless Drill Changed My DIY Game”
✅ Resource Pages: “My Favorite Decor Tools”
💰 Earning Potential:
- Beginners: $200-$1,000/month
- Established: $3,000-$10,000/month
(See real DIY blog income examples)
Bonus Tips for More Sales
- Be Authentic – Only recommend products you truly love
- Use Multiple Programs – Mix Amazon with niche brands
- Track Performance – See which links convert best
⏳ Timeline Expectations:
- First commission: Typically within 1-3 months
- Steady income: After 30-50 quality posts
Ready to start? Combine affiliate marketing with other monetization methods for maximum earnings!
How Much Money Do Home Decor DIY Blogs Make?
Here’s a breakdown of how much money Craft DIY blogs can make, categorized by beginner, avHere’s what you can realistically earn at different stages of your blogging journey, along with what it takes to get there:
1. Beginner Blogs (0-12 Months)
- Monthly Income: $100 – $1,000
- Traffic: 5,000 – 20,000 visitors/month
- Posts Needed: 20 – 50 high-quality articles
- Primary Income Sources:
- Affiliate links (Amazon, craft supplies)
- Google AdSense (basic display ads)
- Occasional sponsored posts
📌 Tip: Focus on SEO and Pinterest to grow traffic faster.
2. Average Blogs (1-2 Years)
- Monthly Income: $3,000 – $12,000
- Traffic: 20,000 – 100,000 visitors/month
- Posts Needed: 50 – 150 posts
- Expanded Monetization:
- Premium ad networks (Mediavine, AdThrive)
- Sponsored brand collaborations
- Selling digital products (eBooks, printable plans)
📌 Key Strategy: Repurpose content into video tutorials for extra reach.
3. Established Blogs (2-5+ Years)
- Monthly Income: $5,000 – $20,000+
- Traffic: 100,000 – 500,000+ visitors/month
- Posts Needed: 150 – 500+ posts
- Advanced Income Streams:
- High-ticket affiliate promotions (furniture, tools)
- Exclusive brand partnerships
- Online courses or workshops
- Physical product lines (DIY kits, merch)
📌 Pro Move: Build an email list for repeat traffic and promotions.
Important Notes:
- Consistency is key – most bloggers see significant income after 18-24 months.
- Results vary based on niche, content quality, and marketing efforts.
- See real-world examples in our DIY Blog Income Report.
Examples of Craft DIY Blogs and how much they make?
Here are some examples of craft and DIY blogs, along with estimates of their monthly income and other relevant details. These blogs have gained experience over time and have developed their own blogging strategies based on the basics of what works, and not strictly following a specific method or procedure.
[1]. A Beautiful Mess
A Beautiful Mess is a popular lifestyle blog founded by sisters Elsie Larson and Emma Chapman, known for its DIY projects, home décor inspiration, recipes, and personal stories.
Blog’s Insights
- Monthly Income: $20,000 to $50,000
- Estimated Traffic: 500,000 to 1 million+ visitors
- Number of Blog Posts: 1,000+
- Methods of Monetization:
- Affiliate marketing (craft supplies, home decor)
- Display ads (e.g., Mediavine, AdThrive)
- Sponsored content and partnerships
- Digital products (e.g., eBooks, printables)
- Online courses and workshops
[2]. Apartment Therapy
Apartment Therapy is a popular lifestyle blog and publishing site dedicated to helping people create beautiful and functional homes. They offer a wealth of resources, including inspiring photos, practical tips for decluttering and organizing, product recommendations, and expert advice from interior designers.
Blog’s Insights
- Monthly Income: $50,000 to $100,000+
- Estimated Traffic: 1 million+ visitors
- Number of Blog Posts: 2,000+
- Methods of Monetization:
- Affiliate marketing (home décor, DIY supplies)
- Display ads (premium ad networks)
- Sponsored content and partnerships
- Selling digital products (e.g., design guides, eBooks)
- Merchandising and product collaborations
How to Promote and Get Traffic to Your Home Decor Blog
Getting traffic to your home decor blog is essential for growth. Here’s a simplified, step-by-step approach to help you promote your blog and attract more visitors:
1. Master SEO for Long-Term Growth
- Keyword Research: Use tools like Google Keyword Planner to find terms like “budget bedroom makeover ideas.”
- On-Page SEO: Optimize titles, headers, and meta descriptions with keywords.
- Content Structure: Use proper formatting (H1/H2/H3) and internal links.
- Backlinks: Guest post on related blogs to boost authority.
📌 More SEO tips: Blog SEO Guide | Best SEO Tools
2. Dominate Pinterest for Visual Traffic
- Create eye-catching pins with text overlays.
- Use keywords in pin titles/descriptions.
- Pin consistently—3-5x/day for best results.
3. Answer Questions on Quora & Reddit
- Quora: Provide detailed answers to queries like “How to style a small apartment?” and link to your blog.
- Reddit: Engage in r/HomeDecor and r/DIY—share tips, not spam.
4. Leverage Facebook Groups
- Join active home decor groups and contribute value.
- Share blog posts when relevant (e.g., “This tutorial helped me organize my closet!”).
Key Takeaway
Combine SEO, Pinterest, and community engagement for steady traffic growth.
Next Steps:
- Get backlinks to boost rankings.
- Learn how to promote new posts.
- Check traffic-boosting hacks.
Simplified Summary
Now that you’re ready to start your blog, the first step is to narrow your focus. Instead of going broad, choose a sub-niche under DIY or home decor—like:
- Budget-friendly makeovers
- Small-space decorating
- Seasonal decor projects
Focusing on a specific niche helps you stand out and build trust with readers. As your blog grows, you can always branch out into other topics.
💡 Need help picking a niche? Check out these blog topic ideas.
Here is a quick recap on how you can get started;
1. Find Your Perfect Niche
Start small by focusing on a specific sub-niche like:
✅ Budget-friendly room makeovers
✅ Small-space decorating hacks
✅ Seasonal DIY projects
This helps you stand out and attract a loyal audience. You can always expand later!
2. Set Up Your Blog in 3 Easy Steps
1️⃣ Get Hosting (Start with HostGator’s affordable plans)
2️⃣ Pick a Domain Name (Keep it short & memorable)
3️⃣ Install WordPress (Takes <5 minutes!)
📌 Full tutorial: How to Start a Blog
3. Start Creating & Growing
- Publish 5-10 posts before monetizing (Post ideas here)
- Add ads/affiliate links once you hit 10K+ monthly visits
- Expand content as your audience grows
💰 Income potential: How Bloggers Make Money
Pro Tip: Consistency beats perfection! Publish weekly to build momentum.
Explore More Profitable Blogging Niches
🛋️ Home & Creative Lifestyle
- How to Start a Beauty/Makeup/Skincare Blog (Perfect for DIY beauty station organizers)
- How to Start a Fashion Blog (Style your space and wardrobe together)
- How to Start a Photography Blog (Showcase DIY projects with pro-level photos)
- How to Start an Affiliate Review Blog (Monetize your favorite home gadgets and tools)
🌿 Wellness & Family Life
- How to Start a Health and Wellness Blog (Healthy home = happy home!)
- How to Start a Mom/Parenting Blog (Family-friendly DIY and organization tips)
- How to Start an Outdoor Blog (Patio decor, garden projects, and more)
💼 Business & Special Interests
- How to Start a Real Estate Blog (Home staging and market trends)
- How to Start a Wedding Blog (DIY bridal decor and venue ideas)
- How to Start a Coaching Blog (Teach DIY skills online!)
🎨 Creative & Niche Hobbies
- How to Start a Literature Blog (Book nook decor and reading corners)
- How to Start a Disney Blog (DIY Disney-themed room makeovers)
- How to Start a History Blog (Vintage home restoration guides)
🍽️ Food & Entertaining
- How to Start a Food/Recipe/Baking Blog (Kitchen DIYs and tablescapes)
- How to Start a Wine Blog (DIY wine racks and pairing parties)
Pro Tip: Many of these niches overlap with home decor (e.g., wedding blogs need decor tips!). Repurpose your DIY expertise!
Relevant Related Posts
