Anyone can start a fitness blog and make money doing so.
If you are interested in starting a profitable fitness blog, you are right on track on getting there with the help of this post.
I have made this post as easy and complete as possible, to make it the final post you will ever visit to truly start a profitable fitness blog that will make you money.
Key Takeaway
At the end of this post, you will learn what exactly a fitness blog is and how you can get started today and make money from it.
I have divided the article into two (2) sections to make it easier for you to understand, skim and follow step-by-step.
Section 1: Learning What A Fitness Blog Is
- What is a fitness blog?
- Sub-niches under fitness blogging
- Benefits of starting a fitness blog
- How much do fitness blogs make
- Examples of fitness blogs and how much they make
Section 2: How To Start A Profitable Fitness Blog
- How to start a money-making fitness blog step-by-step
Note: You can navigate to “Section 2” if you want to get started immediately.
Section 1
What Is A Fitness Blog?
A fitness blog is a simple website mainly used for publishing web posts related to the fitness industry these types of posts are generally known as blog posts. They are accessible online and on Google search results when people look for information related to the ones you’ve published on this site.
Fitness blog sub-niches where you can start
Fitness blogs can be broken down into several sub-niches, each catering to a specific audience within the fitness world. It makes it easy to start from one sub-niche and expand to other sub-niches.
Here are some popular sub-niches in fitness blogs where you can start;
Sub 1: Weight Loss
Focus: Helping readers achieve weight loss goals through exercise, diet, and lifestyle changes.
Example Topics:
- Effective workout routines for weight loss
- How to create a calorie deficit for fat loss
- Best healthy snacks for weight loss
Sub 2: Bodybuilding and Strength Training
Focus: Building muscle mass and strength through resistance training, nutrition, and workout programs.
Example of Topics:
- How to design a muscle-building workout plan
- Top 10 strength training exercises for beginners
- Best supplements for muscle growth
Sub 3: Yoga and Flexibility
Focus: Yoga practices, improving flexibility, and maintaining balance in life through mindfulness and stretching.
Example of Topics:
- Beginner’s guide to yoga poses for flexibility
- How yoga can help relieve stress
- Daily stretching routines to improve flexibility
Sub 4: Fitness for Women
Focus: Addressing fitness topics specifically tailored to women, including body toning, hormonal health, and pregnancy fitness.
Example of Topics:
- Best workout routines for toning arms and legs
- How to exercise safely during pregnancy
- Fitness tips for women over 40
Sub 5: Fitness for Men
Focus: Catering to men’s fitness goals, with topics on muscle growth, strength training, and testosterone health.
Example Topics:
- Effective full-body workouts for men
- The best diet for muscle gain and fat loss
- How to naturally boost testosterone levels
Sub 6: Home Workouts
Focus: Exercises that can be done at home with minimal or no equipment, catering to people who prefer not to go to the gym.
Example Topics:
- 30-minute full-body home workout routines
- Best bodyweight exercises for staying fit at home
- How to create a home gym on a budget
There are many more.
If you want a more complete list we have brought together more than “400 Fitness Blog Post Topics In Different Sub-niches“ to make it easier for you to find blog post ideas and get started within your desired sub-niche.
Benefits Of Starting A Fitness Blog
Here are some of the benefits that can make you interested in starting a fitness blog;
- Low Start-Up Cost: Launch a fitness blog for under $3/month with affordable web hosting, cheaper than many subscriptions.
- High Earning Potential: Successful fitness blogs can earn over $20,000 monthly. It may take 6-12 months to hit this target, but it’s achievable.
- Work from Anywhere: Manage your blog from anywhere globally, except regions with different major search engines like China and Russia.
- No Special Qualifications Needed: No degree or experience is required, just follow strategies used by successful fitness bloggers.
- Promote Your Products: Use your blog to market fitness products or services. With high traffic, even a small conversion rate can lead to significant sales.
How much money do fitness blogs make?
Here’s a breakdown of how much fitness blogs can make based on different levels of success.
With this, you can estimate how much you are likely to make having the number of estimated posts taking the average time required to get there.
Beginner Fitness Blogs
- Income: $100 – $1,500 per month
- Traffic: 5,000 – 25,000 monthly visitors
- Number of Posts: 20-60 blog posts
- Average Time: 6 months to 1 year
- Monetization Methods:
- Affiliate marketing (fitness products, supplements, workout gear)
- Display ads (Google AdSense)
- Sponsored posts (smaller fitness brands)
- Selling workout plans or guides
Average Fitness Blogs
- Income: $1,500 – $10,000 per month
- Traffic: 50,000 – 200,000 monthly visitors
- Number of Posts: 100-300 blog posts
- Average Time: 1-3 years
- Monetization Methods:
- Premium ad networks (Mediavine, AdThrive)
- Affiliate programs (larger commissions on fitness products or supplements)
- Sponsored posts (well-known fitness brands)
- Selling fitness eBooks, online courses, or fitness challenges
Established Fitness Blogs
- Income: $10,000 – $100,000+ per month
- Traffic: 200,000+ monthly visitors
- Number of Posts: 300+ blog posts
- Average Time: 3-5 years or more
- Monetization Methods:
- High-paying ad networks
- Large sponsorship deals (from major fitness brands or health companies)
- Membership programs (exclusive workout plans, nutrition advice)
- Selling premium online coaching, fitness apps, or physical products (merch, workout equipment)
Fitness blogs can monetize effectively due to the highly engaged and motivated audience, with fitness being a growing and lucrative niche.
Note: These figures provide a general overview, actual earnings can vary based on different factors on a specific blog. Here is a more realistic income report from real fitness blogs.
Examples of Fitness blogs and how much they make
- Kath Kyle: $15,534
- Avocadu: ~$30,000
- Fit Mom Journey: $10,124
- Organize Yourself Skinny: $13,018
Section 2
How To Start A Fitness Blog Step-by-step
Here are the things you need to set up a standard blog and get it ready for publishing your first blog post;
- A desktop – you need a laptop or computer. This will make it easy for you to manage your site entirely and write blog posts more effectively.
- A domain name – This is the name of your blog. You can decide to call your blog something interesting to you or related to your blog niche.
- Content management platform – This is simply where you manage your blog site and its entire affairs from customizing pages to writing blog posts. It is also known as your “blogging platform”. Using WordPress as your blogging platform doesn’t require coding, you can simply use a pre-built blog site theme and customize it page templates to look the way you want.
- Web hosting – A web hosting service is what keeps your content management platform online. It is what keeps your website available and accessible online.
Note: At the end of your sign-up with your web hosting [e.g. Hostgator], that is when you have the option to install the generally used web version of WordPress within your hosting account to start building and managing your blog site.
Start Here
In this illustration am going to use Hostgator because there are one of the best web hosting services available.
- Step 1: Choose a niche
- Step 2: Click on HostGator
- Step 3: Choose your preferred hosting plan
- Step 4: Choose your domain name
- Step 6: Adjust to your preferred hosting subscription period
- Step 6: Create your HostGator account
- Step 7: Within Your HostGator Account Install WordPress
- Step 8: Choose A Theme your blog theme [A Pre-built Site]
- Step 9: Customize your main pages and start publishing blog posts.
Step 1: Start within a sub-niche
Starting within a sub-niche is all about finding one of the main content categories under the fitness blogging space to start publishing its category-related content and gradually expand to other sub-niches to find more content ideas.
Just like I mentioned earlier in this post, there are several sub-niches under fitness blogging you can choose to start from areas like;
- Weight Loss
- Yoga and Flexibility
- Fitness for Women
- Bodybuilding and Strength Training
Step 2: Click On Our “HostGator” Discount Link
Using our discount link you will get HostGator for less than its original price.
HostGator is a reliable web hosting service that offers industry-standard hosting.
Step 2: “Choose Your Preferred HostGator Plan”
Selecting the HostGator hatchling plan is more advisable and cost-effective after all that’s the minimum plan and you can always increase your plan anytime you want.
Step 4: Choose a domain name
After choosing your plan above, you will be directed to a page like this below to choose your domain name and complete your sign-up.
On this page, you will find things like;
What to consider when choosing your blog domain name
- Make it Memorable and Easy to Spell – your domain name should be easy for people to remember and type into their browser. Avoid complex spellings or unnecessary hyphens.
- Make it Reflects Your Niche: Your domain name should give visitors a good idea of what your blog is about. Use relevant keywords that are travel-related.
- Keep it Short and Sweet: Aim for a domain name that’s between 6-14 characters. Long domain names are harder to remember and type.
- Easy to Read Pronunce: Avoid awkward letter combinations or double letters that might be confusing when pronounced.
Find unique and meaningful travel related blog name ideas
Step 5: Adjust to your preferred hosting subscription period
Make sure you are on the hatchling plan on the right-hand side and your subscription is adjusted to the period to one 1 year or 36 months based on what you can afford at the time.
Step 6: Create your HostGator account
Create your HostGator account by providing your email contact information and choosing a password.
Enter the coupon code “SNAPPY” and check if there is a discount at the
moment. Discounts are not always available.
Review your order details and all the information you’ve entered to ensure it’s how you intended and then checkout.
Step 7: Within your HostGator account “Install WordPress”
Action required – At the end of your Hostgator sign-up follow the on-screen instructions to complete your WordPress sign-up and installation.
You can also do this within your Hostgator account once you are logged in find a section labeled “WordPress”.
Click on it you will be directed to create a WordPress account after that you will be automatically logged in to WordPress to start creating blog posts and customizing your site pages.
Step 8: Choose A Theme For Your Blog
Themes are pre-built website templates. You can select a particular theme, preview it, and customize it the way you want it to make it yours.
Here’s a simplified way to choose a suitable WordPress fitness blogging theme after you’ve logged into your WordPress admin area;
- Navigate to Themes: On the left-hand sidebar of your WordPress admin dashboard, hover over “Appearance” and click on “Themes.”
- Explore the Theme Library: This is where you’ll find a vast collection of free and paid themes. You can use the search bar at the top to find themes by keyword (e.g., “fitness blog”) or browse by popular features (e.g., “grid layout,” “responsive”).
- Filter Your Options: You can use the filters on the left side of the page to narrow down your search. Here are some key filters for a travel blog:
- Features: Look for themes with features like post formats (galleries, videos), image sliders, social media integration, and customization options.
- Layout: You can consider layouts with a clean and modern aesthetic, grid layouts ideal for showcasing outfits, and responsive design to ensure your blog looks modern and good on all devices.
- Preview Before You Commit: Once you find a theme that interests you, hover over it and click “Preview.” This will allow you to see a live demo of the theme’s layout and features.
- Read Reviews and Ratings: Check out the reviews and ratings left by other users. This can give you valuable insights into the theme’s ease of use, customization options, customer support, and downsides.
- Mobile-Friendly is a Must: In today’s world, ensure the theme you select is responsive and displays well on mobile devices. Lots of visitors coming to your blog will be coming from mobile devices so ensure that your theme is mobile-friendly by using the preview function to check how it looks on mobile and other screens. This is very advisable.
- Consider Paid Themes: If you don’t find what you like with free themes you can use premium or paid themes with better or more attractive appearance and features. This is entirely optional and often not advisable for complete beginners who still don’t fully understand WordPress well enough.
Here are some of the best WordPress themes for fitness blogs you can use.
Step 9: Customize your blog pages and start publishing blog posts
- Start personalizing your blog! Use your theme’s customization options to adjust colors, fonts, and layouts to match your style.
- Most themes come with pre-built layouts for essential pages like “About,” “Contact,” and “Home.” You can use these as a starting point to customize your pages easily to match what you want.
Congratulations at this point you’ve just created a fully functional standard blog that you can use to start publishing blog posts. Your site is now available on Google and anywhere online.
Simplified Summary
Now you know what a fitness blog is and how you can get started, you should start with writing topics under a fashion sub-niche and expand to other sub-niches as you cover more topics.
Instantly you can monetize your site with ads and some affiliates while some may do this after gaining some consistent traffic to their site which is more advisable to help you focus on the more important things rather than your earnings within your starting points.
As you publish more blog posts, your monthly traffic and income will grow.
In this process, you will understand better what works and how you can do more of them to get the best possible result.
