In this post, we break down 8 real-life blog income reports to show you exactly how everyday people turned simple blogs into profitable online businesses.
The coolest part? Most of them started from scratch—no tech background, no big following, and definitely no magic formula. Just trial, error, and a whole lot of persistence.
What we’ve covered
- Success BluePrint
- 8 Lifestyle Blog Income Reports To Inspire You
- How you can start a similar blog and make money
Success Blueprint: Top Earning Craft/DIY Blogs
(Key patterns from all 8 income reports)
| What Worked | Why It Matters | Real Example |
|---|---|---|
| Ultra-Specific Niches | “Crochet business tips” outperforms general “crafts” | Crochetpreneur ($17K/month) |
| Digital Products | Higher margins than physical crafts | Just a Girl and Her Blog ($14K from ebooks) |
| Visual Platforms | Pinterest drives 70%+ of traffic | Sewrella ($6K from Pinterest-friendly posts) |
| Beginner-Friendly | “How to start” content attracts loyal readers | Boss Girl Bloggers ($12K teaching newbies) |
| Community Building | Email lists = repeat buyers | By Sophia Lee (60K/month with courses) |
4-Step Shortcut to Start Your Profitable Craft Blog
1. Find Your “Micro-Niche” (5 mins)
Combine:
- Your Craft (crochet/woodworking/etc.) +
- Unique Angle (“for teens”, “eco-friendly”, “under $10”)
Example: “Macrame for Small Apartments”
2. Launch with HostGator (10 mins)
✅ Get Hosting Here ($2.75/month)
✅ Free domain (e.g., “EasyKnittingHacks.com”)
✅ 1-click WordPress install
3. Create 3 “Money Posts” First
- “Best [Your Craft] Tools for Beginners” (Monetize with affiliate links)
- “How I Made $500 Selling [Product]” (Story + tutorial)
- “Free [Craft] Pattern/Printable” (Build email list)
4. Monetize Fast
- Week 1: Add Etsy/Affiliate links
- Month 1: Sell PDF patterns on Gumroad
- Month 3: Launch a $29 beginner course
🚀 Start Today: Get HostGator Now
Relevant Post – How To Start A DIY Craft Home Decor Blog That Makes Money In 10 Minutes
8 Lifestyle Blog Income Reports To Inspire You
- Just A Girl And Her Blog – $41,700
- Chasing Foxes: $19,889
- Crochet Preneur – $17,295.02
- By Leah Claire – $16,955
- Sewrella – $12,981.94
- Boss Girl Bloggers – $12,799
- By Sophia Lee – $12,300
- She Dream All Day – $7,740
[1]. Just A Girl And Her Blog – $41,700
Niche: Blogging, Organization, and Home Décor
Overview: Abby Lawson, the founder of this blog, shares her passion for organizing, home decorating, and blogging. The blog covers how to organize a home efficiently, decorate on a budget, and grow a successful blog or online business.
Content: Home organization and décor tips, blogging strategies, printables for planners, and advice on running a blog as a side hustle or full-time job.
Blogging Income Breakdown for December 2016
1. Product Sales: This blog earns a solid income from its own digital products, including:
- BookBoss – $5,032
- Paperless Home eBook – $774
- Simplify + The Intentional Life Planner – $2,542
- Building a Framework (eBook + Course) – $5,845
Total from product sales: $14,193
2. Affiliate Income: In addition to products, affiliate partnerships brought in a healthy $27,507.
💰 Total Blogging Income: $41,700
Want to dive deeper into the numbers? View the full income report here.
[2]. Chasing Foxes – $19,889.04
Niche: Lifestyle, Personal Finance, and Travel
Overview: Chasing Foxes, run by Silas and Grace, covers various topics, including travel, personal finance, and lifestyle tips, with a focus on how to make money online. The blog emphasizes practical advice for those looking to live a flexible lifestyle while earning an income on the road.
Content: Personal finance tips, side hustle ideas, travel tips, and lifestyle hacks, with a special focus on saving money and living a frugal, adventure-filled life.
📊 Blogging Income Snapshot: Chasing Foxes (August 2017)
1. Ad Revenue: Mediavine brought in a strong $14,990
2. Affiliate Revenue: Earnings from affiliate programs added up to $4,899.04, broken down as follows:
- Bluehost – $4,680
- ConvertKit – $17.04
- Amazon Associates – $202
💵 Total Blogging Income for August 2017: $19,889.04
Curious how they did it? See the full income report here for a behind-the-scenes look at how Chasing Foxes made nearly $20K in just one month online.
[3]. Crochet Preneur – $17,295/month
Niche: Crochet & Business
Overview: Crochet Preneur, founded by Pam Grice, combines the art of crochet with entrepreneurial advice. The blog focuses on helping crochet enthusiasts turn their craft into a profitable business by offering tips on marketing, pricing, and selling handmade crochet products.
Content: Crochet patterns, business strategies for selling crafts, marketing tips, and mindset advice for creative entrepreneurs.
November 2019 Income Report: Creative Blogging in Action
November was a big month for this creative blogger, with multiple income streams adding up to a total of $17,295.02. Here’s how it all broke down:
- Ad Revenue (Mediavine) – $1,714.62
- Affiliate Sales (Amazon, SiteGround, Ultimate Bundles, etc.) – $146.44
- Pattern Sales (via Etsy, Ravelry & Shopify) – $3,839.98
- Printable Product Sales – $257.98
- Pattern Bundle Sales (30 Days of Cozy) – $216.00
- Online Course Sales – $7,045.00
- Craft Fair Earnings (2 events) – $4,075.00
Total Blogging Income: $17,295.02
This report highlights the power of diversifying your income—especially when you combine digital products, physical events, and passive streams like ads and affiliate marketing.
Detailed Report: Crochet Preneur Detailed Blog Income Report
[4]. By Leah Claire – $16,805.93
Niche: Personal Development & Blogging
Overview: Leah Claire focuses on personal growth, motivation, and tips for starting a blog or online business. She offers resources and strategies for women to achieve their dreams by developing good habits and working on self-improvement.
Content: Personal development advice, productivity tips, blogging strategies, and goal-setting guides aimed at inspiring women to live their best lives.
Blogging Income Breakdown
- Affiliates: $5,958.27
- Mediavine Ads: $4,324.62
- Travel Affiliates (Amazon, Hotels, Travel Insurance, etc.): $73.59
- Blogging Affiliates (Hosting, Blogging Themes, Etc.): $4,361.43
- Ezoic Ads: $392.37
- Profitable Blogging Ebook Sales: $1,695.65
Total blogging revenue = $16,805.93
By Leah Claire Detailed Blog Income Report
[5]. Sewrella – $12,981.94
Niche: Crochet & DIY Crafts
Overview: Sewrella is a crochet and DIY craft blog run by Ashleigh Kiser. It features a wide variety of free crochet patterns, DIY tutorials, and crafting inspiration. Sewrella also offers insight into running a successful crochet blog or small business.
Content: Crochet patterns, DIY craft tutorials, and crochet business advice, with a focus on creative and handmade projects.
Blogging Income Breakdown For March 2018
- AdThrive: $6,026
- Sponsored Content: $2,175
- YouTube: $759.06
- Affiliate Marketing: $2,757.91
- Etsy Pattern Sales: $1,496.23
Total blogging revenue = $12,981.94
Sewrella Detailed Blog Income Report
[6]. Boss Girl Bloggers – $12,799
Niche: Blogging Tips and Online Business
Overview: Founded by Ell Duclos, Boss Girl Bloggers is a blog designed to help women start and grow successful blogs and online businesses. It offers resources on digital marketing, SEO, and social media, to help female entrepreneurs make money online.
Content: Blogging tips, digital marketing strategies, SEO advice, social media growth tips, and online business resources aimed at women entrepreneurs.
Blogging Income Breakdown for August 2020
- Ad revenue – $600.02
- Digital products – $7,544.68
- Pinterest managing clients – $2,425.70
- Affiliate sales – $2,229.09
Total blogging revenue = $12,799.49
Boss Girl Bloggers Detailed Blog Income Report
[7]. By Sophia Lee – $12,379.67
Niche: Lifestyle, College, and Home Décor
Overview: By Sophia Lee is a popular blog that shares tips on home décor, organization, and lifestyle, with a special focus on college students and young adults. Sophia offers practical advice for decorating, organizing, and DIY projects, all while balancing school or early career life.
Content: Home décor ideas, DIY projects, college life tips, organization hacks, and lifestyle guides for young women.
Blogging Income Breakdown May 2019
[1]. Affiliate Income
- Amazon Associates – $3,718.34
- Bluehost – $595.00
- Store product sales – $507.92
Total = $4,821.26
[2]. Display Advertising (through Mediavine) – $7,558.41
Total Blogging Revenue = $12,379.67
The blog “By Sophia Lee” currently makes over 60k per month mainly from her course and affiliate sales.
[8]. She Dream All Day – $7,740
Niche: Personal Growth & Blogging for Introverts
Overview: Run by Mia, She Dream All Day is a blog aimed at introverted women looking to build successful blogs or online businesses. The blog offers actionable advice for introverts to achieve their goals while maintaining a work-life balance and embracing their personality.
Content: Personal development, blogging tips, productivity hacks, mindset advice, and strategies to grow a blog while working from home.
Blogging Income Breakdown
- Online courses: $4,479.98
- Affiliate marketing: $1,388.1
- Membership: $985.72
- Display ads: $537.46
- Digital products: $350.23
Total blogging revenue = $7,740
“She Dream All Day” detailed blog income report
Beginner’s Quick Blueprint to Get Started
From Zero to $1,000/Month in 90 Days
Step 1: Choose Your Profitable Niche (Day 1)
Formula: “Lifestyle for [specific audience] who want [unique transformation]”
- Examples:
- “Minimalist Living for Busy Moms”
- “Plant-Based Wellness for College Students”
- “Luxury Home Decor on a Budget”
Why? Narrow niches attract loyal followers and brands faster.
Step 2: Launch Your Blog in 30 Minutes (Day 2)
1. Get Hosting & Domain:
✅ Start with HostGator (Choose “Hatchling Plan” – $2.75/month)
✅ Claim Your Domain: (e.g., “MinimalistMomMagic.com”)
2. Install WordPress + Must-Have Plugins:
- Astra Theme (lightweight and customizable)
- Elementor (drag-and-drop design)
- MonsterInsights (track traffic)
3. Essential Pages:
- About Me (Show your niche expertise)
- Start Here (Guide new readers)
📌 Detailed setup guide: How to Start a Lifestyle Blog
Step 3: Publish These 3 “Money Posts” First (Week 1-2)
- “Best [Niche] Products I Swear By”
- Example: “10 Affordable Thrift Store Finds for a Luxury Look”
- Monetization: Amazon/Stylevana affiliate links
- “How I [Solve Niche Problem]”
- Example: “How I Organized My Pantry in 1 Hour”
- Monetization: Promote organizing products
- “Free [Niche] Resource”
- Example: “Free Minimalist Mom Weekly Planner”
- Monetization: Builds email list for future sales
Step 4: Monetize Immediately (Day 1 – Month 3)
Month 1:
- Affiliate Marketing: Join ShareASale (free) for home/lifestyle brands
- Sponsored Posts: Pitch small businesses (“I’ll feature your product for $50”)
Month 2:
- Digital Products: Sell printables (e.g., meal planners, budgeting sheets)
- Google AdSense: Easy approval for new blogs
Month 3: Courses/Coaching: Package your knowledge (e.g., “30-Day Declutter Challenge”)
Pro Tips from Top Lifestyle Bloggers
- Pinterest is King: 70% of traffic comes from Pinterest
- Repurpose Content: Turn blog posts into Instagram Carousels
- Barter Deals: Trade posts for free products (great for beginners!)
Your 3-Step Start Today
- Get HostGator Here (60% off + free domain)
- Read: How to Start a Lifestyle Blog
“You don’t need a perfect life—just helpful advice for your audience!”
