How to Start a Finance Blog and Make $15k/month as a Beginner

Starting a personal finance blog is all about turning your knowledge and experiences in business and general finance into passive income by publishing them as a blog post on topics people are already searching for. This will also help you grow your existing knowledge on finance and business, and let you understand how people create and find information on the web, mostly through Google.

Anyone can start a money-making blog, you don’t need to be a finance expert or have a huge following to get started. If you’re wondering, “What is a blog?“, it’s simply a platform you build to share your thoughts and expertise online through your published blog posts.

All you need is your own financial journey, a willingness to learn, and the passion to help others navigate their financial paths. Every successful finance blog started by just publishing a single post, and yours could be next!

Quick Set-Up Guide to Get You Going

1️⃣ Choose Your Sub-Niche (e.g., “Frugal Living Tips,” “Stock Market for Beginners,” or “Credit Card Hacks”)
2️⃣ Sign Up with a Web Host (Use HostGator to secure hosting + your domain)
3️⃣ Set Up WordPress (Best for SEO and easy customization). You can do this within your HostGator account. Install a pre-built site, customize it, and start publishing without needing to code.
4️⃣ Create Essential Content:

“Best Budgeting Apps for 2025”
“How to Start Investing With $100”
“Credit Cards With the Best Rewards”
5️⃣ Use Professional Graphics (Clean, modern, and trustworthy visuals)

What HostGator Offers: A free domain name and easy access to WordPress.org, your blogging platform.

Pro Tip: You don’t need to be tech-pro to start—setting up a blog is as easy as managing your Facebook or TikTok account. Plus, HostGator lets you try it risk-free with their 30-day money-back guarantee. If it’s not for you, just cancel and get a full refund—no hassle.

5 Ways You Can Monetize Your Blog and Start Making Money

💰 Affiliate Links (Earn from financial tools like Credit Karma, Robinhood, or personal finance courses)
💰 Ad Revenue (Google AdSense, free and easy to set up)
💰 Sponsored Posts ($200 − $3k from fintech companies and banks)
💰 Digital Products (Sell budgeting templates or investing ebooks)
💰 YouTube/TikTok (Grow on social media and promote affiliate links)

Benefits of Starting a Finance-based Blog

Make $8,000 – $20,000/month: You can turn your blog into a full-time income, all while doing something you enjoy and helping others take control of their finances.
Super Quick and Affordable to Start: Setting up your blog takes less than 10 minutes, and you can get started for as low as $3.50/month, with no hefty upfront investment required.
Start Earning Fast: You can begin monetizing immediately through ads and affiliate marketing. No waiting for a huge following or massive traffic.
No Technical Skills Are Required: You don’t need to be a tech whiz! With easy-to-use templates, you can set up and customize your blog to fit your niche and financial focus with ease.
Connect with Like-minded Individuals: Your blog will attract readers who are looking for financial tips, advice, and inspiration, exactly what you’re offering.
Paid Partnerships and Sponsorships: As your blog grows, financial brands and companies will approach you for paid collaborations, providing extra income as you promote relevant products and services.
Work From Home, On Your Own Terms: Starting your finance blog is an opportunity open to anyone, no matter where you are located in the world.

Many personal finance bloggers are making up to $15k, and this could be you.

So, why wait? You can get started today, publish your first few posts, monetize them, and start making money. And as you learn, you will improve your site and grow your traffic and income. The possibilities are endless.

Find More: Here are Real Income Reports From 10 Different Personal Finance Bloggers to Inspire Your Journey

Can I Start a Blog for Free?

Yes, you can start a free blog on platforms like WordPress.com or Blogger—but there are trade-offs:

Limited control: Free platforms can restrict ads, plugins, and even delete your blog.
Unprofessional branding: You’ll have a generic URL (e.g., yourblog.wordpress.com).
Fewer monetization options: Affiliate links and ads are often blocked.

A self-hosted blog (like WordPress.org) solves these issues with full ownership, custom domains, and unlimited income potential. While it costs $3 – $10/month for hosting and a domain, it’s worth it for long-term growth.

Want to explore both paths? Check out these guides:

How to start a free blog and make money (for those who want to grow their experience before starting a real money-making blog)
Blog vs YouTube: Which is more profitable
What is a self-hosted blog that makes money? (key differences explained)
How much does it cost to start a blog? (real pricing breakdown)

What You Need To Start a Money-Making Blog

Below are the essential requirements you need to set up a standard finance blog and get it ready for publishing your first blog post;

1. A Laptop or Desktop – This type of wide interface makes it easy for you to manage your site and write new blog posts. This will help you stay productive and organized, create content, manage your site’s entire affairs when doing research, and so on.

2. A Domain Name – Your domain name is simply the name of your blog or your primary web address, like yourfinanceblog.com. Choose something catchy or relevant to your niche, whether it’s about personal finance tips, financial independence, or debt management.

3. A Blogging Platform – A blogging platform, also referred to as a Content Management System (CMS), is where you primarily create your site [new pages and posts]. It is different from your web hosting. WordPress.org is a great option for personal finance bloggers because it’s one of the best blogging platforms. It’s easy to use and doesn’t require any coding skills. Within WordPress, you can simply choose a pre-built site theme and customize it to reflect your blog’s style and content.

4. Web Hosting Provider – This provider keeps your blog live and accessible online. It ensures your content is available for readers to see and interact with. You’ll need to sign up with a web hosting provider to get started. This is the first step.

Note: After signing up with a web hosting provider (like HostGator), you’ll be able to install the standard web version of WordPress.org directly from your hosting account. Within WordPress, you can then start building and managing your personal finance blog.

How To Start A Personal Finance Blog Step by Step

In this guide, I’ll walk you through setting up your personal finance blog using HostGator, a reliable web hosting provider.

HostGator makes it easy to get your site up and running and start your blog quickly. It’s a reliable choice for new bloggers.

Here is a quick step to get you done in minutes!

Step 1: Starting within a finance-related sub-niche
Step 2: Click on HostGator to get you started
Step 3: Select your ideal HostGator hosting plan
Step 4: Choose a unique domain name for your blog
Step 5: Pick your preferred hosting subscription period
Step 6: Create your HostGator account
Step 7: Install WordPress in your HostGator account
Step 8: Choose a pre-built theme within WordPress
Step 9: Customize your site, create essential pages, and start publishing blog posts

Starting within a specific blogging niche around finance or business content category makes it easy for Google and your audience to understand your site better. You can expand into other areas of personal finance later on if you feel you’ve exhausted content ideas within a specific sub-niche.

Below are some of the most profitable sub-niches in finance blogging you can start from:

Sub-niche 1: Credit & Loans – Offers advice on improving credit scores, choosing credit cards, managing debt, and understanding loan options.
Sub-niche 2: Side Hustles – Provides ideas for part-time jobs, gig economy work, and online business opportunities to help individuals earn extra income alongside their main job.
Sub-niche 3: Personal Finance – Focuses on budgeting, saving, debt management, and retirement planning. It provides practical advice to help individuals manage their money better.
Sub-niche 4: Investing – Covers topics related to the stock market, real estate, cryptocurrency, and other investment opportunities. It helps readers grow their wealth through informed investment decisions.

Find More:

Here are finance blog topic ideas in different sub-niches, which makes it easy for you to start and find topics within the sub-niche you are interested in.

Struggling to Find Finance Blog Topics?

We’ve curated 250+ profitable finance blog ideas across popular sub-niches like:

Investing (e.g., “How to Start With $100”)
Side Hustles (e.g., “Apps That Pay You to Walk”)
Debt Payoff (e.g., “Snowball vs. Avalanche Method”)

👉 Explore our full list of Finance Blog Topic Ideas to kickstart your content calendar!

Need More Inspiration?
Try these free blog post generators to brainstorm viral-worthy topics:

Google Trends – Use to find viral and trending topics
Free Keyword Research Tool – Find low-competition gems
AI Blog content writer – Helps to generate content ideas and create quality content

Pro Tip: Use keyword research tools to ensure your selected topics are what people are already searching for.

Step 2: Click on “HostGator” To Get You Started

Our readers can use our unique HostGator discounted link on this page to get started for a much lower price.

how to start a travel blog using hostgator

Step 3: “Choose Your Preferred HostGator’s Hosting Plan”

HostGator’s “hatchling plan” is the most affordable and best option for complete beginners since you can always upgrade your plan anytime you want. Preferably, when your blog starts making money and receiving a huge amount of monthly traffic.

Step 4: Choose a Unique Domain Name For Your Blog

After choosing your hosting plan above, you will be directed to a page like this one below to create a unique domain name of your choice and then complete your sign-up.

choose a domain name with hostgtor starting a fashion blog

Choosing the Perfect Domain Name for Your Finance Blog: Key Considerations

Your domain name is your online identity, so choosing wisely is crucial. Here’s what to consider:

1. Make It Memorable and Easy to Spell:

In the fast-paced world of finance, clarity is key. Avoid complex spellings or jargon that might alienate your audience.
Example: Instead of “FinancialStrategies4U,” consider “SmartMoneyTips” or “WealthBuilderBlog.”
Remember, you want people to easily share and revisit your blog.

2. Ensure It Reflects Your Finance Niche:

Clearly indicate the type of financial content you’ll be providing. Are you focusing on personal finance, investing, retirement planning, or something else?
Examples:
- For personal finance: “BudgetWiseBlog,” “DebtFreeLiving,” “MoneyManagementHQ.”
- For investing: “InvestorInsights,” “StockMarketSavvy,” “GrowthFundGuide.”
- For crypto: “CryptoCurrencyCorner”, “DigitalAssetDaily”, “BlockChainBasics”
Using relevant keywords in your domain can also improve your blog’s search engine visibility.

3. Keep It Short and Sweet:

In the digital age, brevity is valued. Aim for a domain name that’s concise and easy to remember.
Shorter names are more likely to be shared and recalled, which is essential for building a loyal readership.
Keep in mind that long domain names are easier to mistype.

4. Make It Easy to Read and Pronounce:

Your domain name should flow smoothly when spoken aloud. This is particularly important for podcasting or video content.
Avoid letter combinations that might be confusing or difficult to pronounce.
When people talk about your blog, you want it to be easy to say.

Pro Tip: If the domain name you intend to use is taken, you can make some adjustments, like;

Add a word (like FinanceSmartTips.com)
Try a different ending (FinanceSmart.co)
Tweak with My/The/Online (MyFinanceSmart.com)
Shorten it (FinSmart.com)”

Relevant – Find More Than 200 Unique Finance-based Blog Name Ideas and Their Meaning

Step 5: Choose Your Preferred Hosting Subscription Period

Ensure you’re selecting the Hatchling plan on the right-hand side, and adjust your subscription period to either 1 year or 36 months, depending on what fits your budget at the time.

hostgator checkout page when starting a site

Step 6: Create Your HostGator Account

Create your HostGator account by entering your email address, providing your contact information, and selecting a secure password.

Double-check your order details and the information you’ve entered to make sure everything is correct, then proceed to checkout.

Step 7: Install WordPress Within Your HostGator Account

Once you’ve completed your HostGator sign-up, follow the on-screen instructions to finalize your WordPress sign-up and installation.

Other Alternativl Method:

Sign in to your HostGator account.
Within the home section, after you log in, find the section labeled “WordPress.”
Click on it, and you’ll be directed to create a WordPress account.

Once your WordPress account is created, you’ll be automatically logged in and ready to begin creating blog posts and customizing your site pages.

Step 8: Within WordPress, Choose a Blog Theme [A Pre-built Site]

Themes are pre-designed website templates that you can choose, preview, and customize to fit your needs.

Here’s a simple guide to selecting the perfect WordPress theme for your personal finance blog;

Navigate to Themes – In your WordPress admin dashboard, above, go to Appearance > Themes to see available themes.
Browse the Theme Library – Here you can find a wide variety of themes available for your blog, and you can also use the search bar to search based on finance-related keywords to find something that matches your style.
Filter Your Options – Refine your search using filters like features (customization, social media integration), layout (clean, modern, easy-to-read), and mobile-friendliness.
Preview Before Committing – Click “Preview” on a theme you want to see how it looks with your content and ensure it performs well on mobile devices.
Check Reviews and Ratings – Look at user reviews and ratings to gauge the theme’s quality, performance, and support before making your final decision to use.
Mobile-Friendly is Essential – Ensure the theme is responsive and looks great on mobile devices, just like I said before.
Consider Paid Themes – If free theme designs don’t meet your needs, you can explore premium options that offer more features and customization. Just make sure you’re comfortable using WordPress before investing in a paid one.

Popular Themes for Personal Finance Blogs:

Astra (Customizable and responsive)
GeneratePress (Lightweight and fast)
Zillah (Clean, stylish design)

Here are some of the best WordPress themes for your blog.

Step 9: Customize Your Blog Layout and Set up Your Main Pages

Personalize Your Blog: Use your theme’s customization options to adjust colors, fonts, and layouts to match your style.
Set Up Essential Pages: Most themes come with pre-built layouts for pages like “About,” “Contact,” and “Home.” Customize these templates to suit your needs.

Congratulations at this point, following all the steps above, you’ve created a fully functional blog, you can use to start publishing content about business & finance. Your site is now visible on Google and accessible online.

You can watch the video below to help make it easier for you to understand!

This video is a detailed illustration of the whole process of how to set up your WordPress blog using HostGator, in an easy way to follow.

After watching the video, follow these steps to discover profitable business and finance-related blog topics and get your blog up and running!

HostGator Discount Link

How to Find Personal Finance Blog Topics to Write About

To successfully monetize your personal finance blog, you need to create blog posts to gradually grow your traffic and make more money through affiliate marketing and ad placements.

Finding Blog Topics to Write About

Here’s how to find the best topics for your blog:

Research Searched Topics: You can use tools like blog post idea generators, Google Trends, or other SEO tools to find topics within the personal finance space. Look for emerging trends, new laws, or hot topics like saving for retirement or managing debt.
Answer Common Financial Questions: Focus on frequently asked questions such as “How to create a budget?” or “What’s the best way to pay off credit card debt?” Providing answers to common problems can attract a wider audience.
Analyze Your Competitor’s Blog Posts: Review what other personal finance bloggers are writing about. See what’s getting the most engagement and tailor your content to meet the interests of your target audience.
Use Keyword Research Tools: Tools like Ubersuggest or SEMrush can help you discover what people are searching for in personal finance. Keywords like “how to save money” or “best credit cards” are a good place to start. Other SEO tools to help you optimize your blog for better search performance.
Engage with Your Audience: Ask your readers through your social media posts to give some ideas in the comments. Engaging with your audience will help you create content that they are directly interested in.
Use blog topic idea generators – To find finance-related blog topics using a keyword generator, input broad finance terms into tools like Ahrefs or Semrush. The tool will suggest related keywords or questions. Choose the most relevant and trending topics with good search volume, then create content around those keywords to attract readers. Best Blog Post Generators.

Relevant Post: 250+ Personal Finance Blog Topic Ideas You Can Write About

How to Write a Blog Post

Start with a Strong Introduction – Your introduction should capture your attention quickly. A strong hook will keep readers interested in learning more about managing their finances.
Organize Your Content – Use subheadings, bullet points, and short paragraphs to format your blog posts for easy readability. Financial topics can get complex, so clear organization is key to helping your readers stay engaged.
Write in a Clear, Friendly Tone – Personal finance topics can feel intimidating, so use a friendly, approachable tone to make your content accessible to readers of all financial knowledge levels.
Use Visuals to Simplify Concepts – Incorporate infographics, charts, or tables to break down complex financial concepts. These visuals can help readers better understand your content and stay engaged.
Conclude with a Call-to-Action (CTA) – Invite your readers to comment, share the post, or check out other resources on your blog. Encourage interaction to create a sense of community.

Find More: How To Write a Quality Blog Post Step By Step

Other Relevant Post:

How to Write an Attractive Blog Headline

Make It Attention-Grabbing – Use numbers, strong adjectives, or direct questions to spark interest. Headlines like “10 Simple Ways to Save Money Each Month” or “How to Build a Budget That Actually Works” will stand out.
Keep It Short and Clear – Aim for headlines around 60 characters. Short, concise titles are not only easier to read but also better for SEO.
Include Relevant Keywords – To optimize for search engines, include relevant keywords like “budgeting tips,” “financial advice,” or “debt management.”
Create Curiosity – Your headline should promise value or a solution. Titles like “How to Invest with Little Money” or “Master Your Finances with These 5 Simple Steps” will attract clicks.

Relevant Post: How To Write Attractive Blog Headlines for Your Blog Posts

How to Hire a Good Blog Writer

If writing isn’t your thing, hiring a freelance writer can ensure you create competitive content that people will find relevant.

Find Experienced Writers – You can search for freelance writers on platforms like Upwork, Fiverr, or ProBlogger. Look for those with experience in personal finance writing to ensure they understand your niche.
Be Clear About Your Needs: When hiring a writer, clearly specify the tone, style, and topics you want covered. Setting expectations ensures the content aligns with your blog’s voice.
Request Writing Samples: Always ask for writing samples or a portfolio to evaluate if the writer’s style matches your blog’s approach and appeals to your target audience.

Relevant Post: How to Hire A Good Finance Blog Writer

By implementing these strategies, you’ll be able to craft engaging and informative content that connects with your audience and drives the growth of your personal finance blog.

How To Monetize Your Personal Finance Blog and Start Making Money

1. Monetize Your Blog with Ads

One of the most straightforward ways to start making money with your personal finance blog is through display ads. Google AdSense is the most popular option for new bloggers, but there are also other high-paying ad networks you can explore as you grow.

How to monetize your blog with display ads:

Sign Up for Google AdSense:

Click on Google AdSense and to get navigate to their official page, and click on “Sign Up.” to get started.
You’ll need a Google account to get started (you probably already have one!).
Fill out your blog’s URL and some basic contact details. Google will review your site to ensure it complies with their policies (this typically takes a couple of days).
Pro Tip: It helps to have 5 to 20 blog posts published before applying to Google AdSense to increase your chances of getting approved quickly.

Add AdSense Code to Your Blog:

The approval period is within a few minutes, but can take up to 3 days in rare cases, Google will provide you with a piece of code to insert into your site. This will display ads automatically on your blog based on the content you create and the interests of your readers.
You can place the ads in various locations, like the sidebar, header, or footer. If you’re not sure how to do it, don’t worry! Most blogging platforms (like WordPress) have plugins that can insert the code automatically.

Once integrated, you will start making money

Google will automatically display relevant ads on your blog. You’ll earn money whenever visitors click on the ads or even just view them (this is known as CPM, or Cost Per Thousand Impressions).

The great thing about ads is that once they’re set up, they can bring in passive income without needing much ongoing effort from you.

Your Potential Earnings

Earnings from ads can vary based on your traffic and the number of impressions or clicks the ads receive. Some medium-sized personal finance bloggers make anywhere from $500 to $3,000+ per month through Google AdSense alone. Your earnings will depend on how much traffic your blog attracts and how engaged your audience is.

Relevant Post to help boost ad earnings

Other high-paying Ad networks
How to increase your blog pageviews [helps to increase your ad revenue]
How to increase your blog retention time [helps to increase your ad revenue]
How many blog posts do you need to make money

2. Promote Affiliate Products Within Your Blog Posts

Affiliate marketing is an excellent way to earn money by recommending products or services that you personally use or believe in. Since personal finance bloggers often share advice on budgeting tools, financial apps, credit cards, and investment platforms, affiliate marketing is a perfect fit.

How to start promoting affiliate products on your blog

Find Affiliate Programs: Tons of products have an affiliate program that is perfect for personal finance blogs.

Here are a few to consider:

Amazon Associates: For books, financial planners, calculators, and other personal finance products.
Personal Finance Product Programs: Many financial institutions or tools (like credit cards, financial apps, or budgeting software) offer affiliate programs. Some great examples include Mint, Personal Capital, and SoFi.
ShareASale & CJ Affiliate: These networks have various financial products to promote, including services for saving, investing, or credit monitoring.

Sign Up for Affiliate Programs:

Once you find a program that fits your niche, sign up to become an affiliate. Most programs ask for some basic info about your blog and your audience.
Be sure to read the terms and conditions of each program to understand how commissions work.

Get Your Unique Affiliate Link:

Once you’re accepted, you’ll get a special affiliate link for the products or services you want to promote. When a reader clicks on your unique affiliate link embedded in your blog posts and makes a purchase, you’ll earn a commission.
Pro Tip: Make sure to disclose that your links are affiliate links. It’s required by law and helps build trust with your readers.

Integrate/Embed Your Affiliate Links Into Blog Posts:

The key to successful affiliate marketing is naturally integrating your affiliate links into your content. Here are some of the best ways to do that:

Product Reviews: Review budgeting tools, credit cards, or apps you use and love, and link to them using your affiliate code.
“Best of” Lists: Create posts like “Top 5 Personal Finance Tools Every Budgeter Needs” and link to the products using affiliate links.
How-to Guides: If you write a post on how to save money on groceries or how to build a budget, link to any tools or resources you recommend.

Affiliate Potential Income

Affiliate commissions vary depending on the product and the program. Some programs offer a flat rate (e.g., $50 per lead), while others offer a percentage of the sale (e.g., 5% for each purchase made through your link). Many personal finance bloggers can make anywhere from $1,000 to $12,000+ per month from affiliate marketing once their blog starts gaining traffic.

Find More:

Final thoughts on monetization

Turning your personal finance blog into a source of income is possible with just a little bit of effort and strategy. By leveraging ads and affiliate marketing, you can start making lots of money blogging while sharing the money tips and advice that you’re interested in from the comfort of your home. Here is how many blog posts you need to start making a reasonable amount of money from your finance blog.

Start with one or both of these methods and, as your blog grows and your audience increases, you can monetize your blog more effectively with other methods of blog monetization. It’s all about consistency, so keep creating valuable content, and the income will follow!

Relevant Posts to help boost your traffic and affiliate earnings

How Much Money Do Finance Blogs Make

Here’s a breakdown of how much money finance blogs can make. With the below figures, you can estimate how much you can possibly make, with a similar number of posts, average time required, etc.

Beginner’s Level:

Income: $500 to $5,000/month.
Traffic: Typically under 10,000 monthly visitors.
Number of published blog posts: 50 – 100+
Monetization: Display ads (low-income potential), affiliate marketing (credit cards, investment platforms), and sponsored posts.
Time required: Usually within the first 6-12 months of consistent posting.

Average Finance Blogs:

Monthly Income: $5,000 to $20,000
Monthly Traffic: 10,000 to 100,000 visitors
The average number of blog posts: 150 – 300+
Time: 1-2 years of growth
Monetization: Strong affiliate marketing partnerships, selling online courses (e.g., personal finance, investing), and higher-paying ad networks like Mediavine or AdThrive.

Established Finance Blogs:

Monthly Income: $20,000 to $200,000+
Monthly Traffic: 100,000+
Average number of blog posts: 600+
Time: 3+ years
Monetization: Premium courses, high-ticket affiliate programs (investment tools, credit card services), private consulting, and sponsorship deals with finance companies.

Relevant Post – 10 Income Reports From Finance Blogs To Inspire You

Examples of Successful Finance & Business Blogs

Below are some examples of successful finance bloggers to inspire you.

With their blog’s insight, such as their;

Blog’s focus overview
Their monthly Traffic
Their monthly Income
Their published number of posts, and
Their methods of monetization

[1]. A Self Guru – 78,000/month

Focus: Helping bloggers, small businesses, and freelancers legally protect their businesses with affordable legal templates.

Blog’s Insights

Founder – Amira Irfan
Number of published blog posts – 200+
Monthly Traffic – 40,000
Blog methods of monetization – Legal templates, affiliate marketing, and sponsored content.

[2]. Believe in a Budget – Over $42,000

Focus: Teaching readers how to save money, budget effectively, and generate extra income through side jobs like Pinterest management.

Blog’s Insight

Founder – Kristin Larsen
Number of published blog posts – 250+
Monthly Traffic – 43,000
Blog methods of monetization – Affiliate marketing, online courses, and ad revenue.

[3]. Adam Enfroy – Over $101,814/month

Focus: Helping bloggers and entrepreneurs scale their blogs using SEO and affiliate marketing strategies.

Blog’s Insights

Founder – Adam Enfroy
Number of published blog posts – 400+
Monthly Traffic – 253,000
Blog methods of monetization – Mainly Affiliate marketing and online courses. Partially display ads [from Mediavine], and consulting services.

[4]. Ryrob – $35,218/month

Focus: Ryan Robinson’s blog, Ryrob, offers in-depth advice on starting a blog, making money online, and growing a profitable business. He focuses on strategies for affiliate marketing, freelancing, and blogging.

Blog’s Insights

Founder – Ryan Robinson
Number of published blog posts – 400+
Monthly Traffic – 550,000
Blog methods of monetization – Affiliate marketing, sponsorships, and online courses.

[5]. Dollar Sprout – $99,644/month

Focus: DollarSprout provides actionable advice on managing finances, finding ways to save, and exploring side hustles and work-from-home opportunities. The blog focuses on helping readers improve their financial situation through budgeting, investing, and entrepreneurship.

Blog’s Insights

Founder – Jeff Proctor and Ben Huber
Number of published blog posts – 400+
Monthly Traffic – 316,000
Blog methods of monetization – Affiliate marketing, display ads [Mediavine], and sponsorship

Relevant Posts

How to Promote Your Finance Blog To Get Traffic

If you want more people to find your finance blog, you’ve got to actively promote it.

Here are some of the best methods you can use to promote your blog and increase your blog traffic as a beginner;

1. Optimize your blog posts for SEO to boost search traffic

Keyword Research: You need to figure out what people are searching for. Tools like Google Keyword Planner or Ubersuggest can help you find keywords related to saving, budgeting, or investing. Focus on the terms that are commonly searched by your audience.
On-Page SEO: Once you have your keywords, use them in your blog titles, meta descriptions, headers, and even your images’ alt texts. This makes it easier for search engines to find your posts and rank them.
Content Structure: Keep your content easy to read by formatting it the right way. Use headings (H1, H2, H3) and break your content into smaller sections. It’ll make your posts more user-friendly, and search engines love it when people stay on your page.
Backlinks: Start guest blogging with other finance-based blogs to help your site acquire backlinks. Backlinks from trusted websites will help boost your blog’s authority and help it get noticed by a wider audience.

Relevant Posts:

2. Promote your blog post on Pinterest

Create Eye-Catching Pins: Pinterest is all about visuals. Design attractive pins that lead to your blog posts. Make sure your images are high quality and use text overlays to catch people’s attention.
Pinterest SEO: Just like your blog, you need to optimize your pins. Include relevant keywords in your pin descriptions and titles. Keep an eye on trending topics in finance and create pins around those themes.
Be Consistent: Create your blog post pins regularly. The more consistent you are, the higher your chances of being seen and shared. It’s one of the easiest ways to drive traffic over time.

Relevant Post – How to Increase Your Pinterest Blog Traffic Fast as a Beginner

3. Promote your blog posts on Quora

Answer Finance-Related Questions: Look for questions on Quora about money management, budgeting tips, or how to save. Offer detailed, helpful answers, and link back to your blog when it makes sense. It’s a great way to show your expertise.
Build Your Blog Authority: Answering questions consistently will help you become an authority in the space. The more value you provide, the more traffic you’ll see heading to your blog.

4. Promote your blog posts on Reddit

Join Finance Subreddits: Subreddits like r/financialindependence or r/budgeting are perfect places to share your tips and insights. Don’t just drop links, though. Engage in discussions and link to your blog when it’s genuinely helpful.
Host an AMA (Ask Me Anything): If you’re comfortable, host an AMA to discuss money management, budgeting hacks, or any financial topic. Share your blog posts during the AMA to provide deeper insights.
Be Helpful, Not Spammy: Reddit doesn’t like spam. Focus on contributing to the conversation and offering helpful advice without forcing a link.

5. Promote your posts on Facebook Groups

Join Finance-Focused Facebook Groups: Find groups dedicated to budgeting, saving, and investing. Participate by offering advice and sharing relevant blog posts when they fit into the conversation.
Engage with the Community: Stay active in these groups. Answer questions, offer support, and share your blog posts when they can help others.
Run Facebook Ads: If you’ve got some extra budget, Facebook Ads can be a great way to promote your most popular posts to a larger audience. Just be sure to target the right group of people.

Promoting your blog doesn’t have to be complicated. A mix of SEO, Pinterest, Quora, Reddit, and Facebook groups will give you the traffic boost you’re looking for. Be consistent, stay engaged with your community, and your blog will grow over time!

Relevant Posts:

Simplified Summary

Alright, now that you’re ready to start your personal finance blog, it’s time to choose your niche!

Pick a specific niche (like budgeting tips, debt repayment strategies, or saving for retirement) to build your authority. As your blog grows, you can expand into other sub-niches under finance blogging and find more finance-related blog posts to publish.

You can monetize your blog with ads and affiliate links, but waiting until you’ve built some steady traffic is best. Focus on creating valuable content first, and the income will follow!

Once you’ve got a few posts up and some traffic, you can start adding Google AdSense ads and joining affiliate programs to earn commissions.

Keep it simple, focus on what your audience loves, and the rest will follow!

Here’s a quick recap on how you can get started:

Pick a personal finance sub-niche (like saving money or investing for beginners).
Click on HostGator to start your blog.
Choose your preferred hosting plan based on your needs.
Pick a domain name that reflects your personal finance focus.
Adjust the hosting subscription period to fit your preferences.
Create your HostGator account and move forward.
Once logged in, install WordPress through your HostGator account.
Choose a theme (select a clean, professional-looking blog theme).
Customize your main pages and start publishing your blog posts.