You can start a finance blog that makes money. You don’t need to be an expert, you just need to get started and along the line, you will learn new stuff and get better.
I have divided the article into two (2) sections to make it easier for you to understand, skim, and follow step-by-step.
Note: If you want to go straight to getting started you can navigate to section 2.
Section 1: Learning What Finance Blog Is
- What is a personal finance blog?
- Sub-niches under finance blogging you can start from
- Benefits of starting a finance blog
- How much do finance blogs make
- Examples of finance blogs and how much they make
Section 2: How To Start A Finance Blog That Makes Money In 9 Easy Steps
- How to start a money-making finance blog in 9 Steps
Note: You can navigate to “Section 2” if you want to get started immediately.
Section 1
What Is A Personal Finance Blog?
A personal finance business blog is a simple website mainly used for publishing web posts related to the financial industry these types of posts are generally known as blog posts. They are accessible online and on Google search results when people look for information related to the ones you’ve published on this site.
Sub-niches under finance blogging where you can start from
Finance blogs can be broken down into several sub-niches, each catering to a specific audience within the finance & business industry. It makes it easy for you to start from one sub-niche and expand to other sub-niches.
Here are some popular sub-niches in finance blogs where you can start:
Sub-niche 1: Credit & Loans
- Offers advice on improving credit scores, choosing credit cards, managing debt, and understanding loan options.
Sub-niche 2: Side Hustles
- Provides ideas for part-time jobs, gig economy work, and online business opportunities to help individuals earn extra income alongside their main job.
Sub-niche 3: Personal Finance
- Focuses on budgeting, saving, debt management, and retirement planning. It provides practical advice to help individuals manage their money better.
Sub-niche 4: Investing
- Covers topics related to the stock market, real estate, cryptocurrency, and other investment opportunities. It helps readers grow their wealth through informed investment decisions.
There are many more.
If you want a more complete list we have brought together more than “400 Finance Blog Post Topics In Different Sub-niches“ to make it easier for you to find blog post ideas within in the sub-niche you’ve chosen.
Benefits Of Starting A Finance Blog
- Low Cost: Starting a professional finance blog costs as little as $3/month using web hosting like HostGator, cheaper than a Netflix subscription. No coding skills are needed.
- High Earning Potential: Finance blogs can generate $10,000 to $20,000 per month. It may take 6 months to a year, depending on factors like content and monetization strategies.
- Location Flexibility: You can run a finance blog from anywhere in the world, targeting global audiences.
- No Academic Qualifications Are Required: Unlike finance jobs, you don’t need a degree or experience to start a successful blog.
- Promote Products or Services: You can use your blog to promote finance-related products and services. This will increase your traffic, and conversions to generate more sales.
How Much Money Do Finance Blogs Make
Here’s a breakdown of how much money finance blogs can make. With this you can estimate how much you are likely to make having the number of estimated posts taking the average time required to get there.
Beginner’s Level:
- Income: $500 to $5,000/month.
- Traffic: Typically under 10,000 monthly visitors.
- Number of published blog posts: 50 – 100+
- Monetization: Display ads (low-income potential), affiliate marketing (credit cards, investment platforms), and sponsored posts.
- Time required: Usually within the first 6-12 months of consistent posting.
Average Finance Blogs:
- Monthly Income: $5,000 to $20,000
- Monthly Traffic: 10,000 to 100,000 visitors
- The average number of blog posts: 150 – 300+
- Time: 1-2 years of growth
- Monetization: Strong affiliate marketing partnerships, selling online courses (e.g., personal finance, investing), and higher-paying ad networks like Mediavine or AdThrive.
Established Finance Blogs:
- Monthly Income: $20,000 to $200,000+
- Monthly Traffic: 100,000+
- Average number of blog posts: 600+
- Time: 3+ years
- Monetization: Premium courses, high-ticket affiliate programs (investment tools, credit card services), private consulting, and sponsorship deals with finance companies.
Examples of successful finance-related blogs
Here are some examples of finance bloggers to inspire you.
With their blog’s insight such as their;
- Monthly Traffic
- Monthly Income
- Published number of posts
- Methods of monetization and
Overview of what the blog is all about.
[1]. A Self Guru – 78,000/month
Focus: Helping bloggers, small businesses, and freelancers legally protect their businesses with affordable legal templates.
Blog’s Insights
- Founder – Amira Irfan
- Number of published blog posts – 200+
- Monthly Traffic – 40,000
- Blog methods of monetization – Legal templates, affiliate marketing, and sponsored content.
[2]. Believe in a Budget – Over $42,000
Focus: Teaching readers how to save money, budget effectively, and generate extra income through side jobs like Pinterest management.
Blog’s Insight
- Founder – Kristin Larsen
- Number of published blog posts – 250+
- Monthly Traffic – 43,000
- Blog methods of monetization – Affiliate marketing, online courses, and ad revenue.
[3]. Adam Enfroy – Over $101,814/month
Focus: Helping bloggers and entrepreneurs scale their blogs using SEO and affiliate marketing strategies.
Blog’s Insights
- Founder – Adam Enfroy
- Number of published blog posts – 400+
- Monthly Traffic – 253,000
- Blog methods of monetization – Mainly Affiliate marketing and online courses. Partially display ads [from Mediavine], and consulting services.
[4]. Ryrob – $35,218/month
Focus: Ryan Robinson’s blog, Ryrob, offers in-depth advice on starting a blog, making money online, and growing a profitable business. He focuses on strategies for affiliate marketing, freelancing, and blogging.
Blog’s Insights
- Founder – Ryan Robinson
- Number of published blog posts – 400+
- Monthly Traffic – 550,000
- Blog methods of monetization – Affiliate marketing, sponsorships, and online courses.
[5]. Dollar Sprout – $99,644/month
Focus: DollarSprout provides actionable advice on managing finances, finding ways to save, and exploring side hustles and work-from-home opportunities. The blog focuses on helping readers improve their financial situation through budgeting, investing, and entrepreneurship.
Blog’s Insights
- Founder – Jeff Proctor and Ben Huber
- Number of published blog posts – 400+
- Monthly Traffic – 316,000
- Blog methods of monetization – Affiliate marketing, display ads [Mediavine], and sponsorships
Section 2:
How To Start A Finance Blog Step-by-step
Here are the things you need to set up a standard finance blog and get it ready for publishing your first blog post;
- A desktop – you need a laptop or computer. This will make it easy for you to manage your site entirely and write blog posts more effectively.
- A domain name – This is the name of your blog. You can decide to call your blog something interesting to you or related to your blog niche.
- Content management platform – This is simply where you manage your blog site and its entire affairs from customizing pages to writing blog posts. It is also known as your “blogging platform”. WordPress is a popular blogging platform that doesn’t require coding, you can simply use a pre-built finance blog site theme and customize page templates to look the way you want.
- Web hosting – A web hosting service is what keeps your content management platform online (WordPress). It is what keeps your website available and accessible online. You need to get started using a web hosting provider.
Note: At the end of your sign-up with your web hosting provider [e.g. HostGator], that is when you have the option to install the generally used web version of WordPress within your hosting account, to start building and managing your blog site, most times this happens automatically without your notice.
Start Here
In this illustration am going to use HostGator because there are one of the best web hosting services available.
- Step 1: Choose a niche
- Step 2: Click on HostGator
- Step 3: Choose your preferred hosting plan
- Step 4: Choose your domain name
- Step 6: Adjust to your preferred hosting subscription period
- Step 6: Create your HostGator account
- Step 7: Within Your HostGator Account Install WordPress
- Step 8: Choose A Theme your blog theme [A Pre-built Site]
- Step 9: Customize your main pages and start publishing blog posts.
Step 1: Start within a sub-niche
Starting within a sub-niche is all about finding one of the main content categories under the business & finance blogging space to start publishing its category-related content and gradually expand to other sub-niches to find more content ideas.
Just like I mentioned earlier on this post, there are several sub-niches under business & finance you can choose to start from areas like;
- Stocks
- Side Hustles
- Credit & Loans
- Cryptocurrency, etc.
Step 2: Click On Our “HostGator” Discount Link
Using our discount link you will get HostGator for less than its original price.
HostGator is a reliable web hosting service that offers industry-standard hosting.
Step 3: “Choose Your Preferred HostGator Plan”
Selecting the HostGator hatchling plan is more advisable and cost-effective after all that’s the minimum plan and you can always increase your plan anytime you want.
Step 4: Choose a domain name
After choosing your plan above, you will be directed to a page like this below to choose your domain name and complete your sign-up.
On this page, you will find things like;
What to consider when choosing your blog domain name
- Make it Memorable and Easy to Spell – your domain name should be easy for people to remember and type into their browser. Avoid complex spellings or unnecessary hyphens.
- Make it Reflects Your Niche: Your domain name should give visitors a good idea of what your blog is about. Use relevant keywords that are travel-related.
- Keep it Short and Sweet: Aim for a domain name that’s between 6-14 characters. Long domain names are harder to remember and type.
- Easy to Read Pronounce: Avoid awkward letter combinations or double letters that might be confusing when pronounced.
Find unique and meaningful blog name ideas
Step 5: Adjust to your preferred hosting subscription period
Make sure you are on the hatchling plan on the right-hand side and your subscription is adjusted to the period to one 1 year or 36 months based on what you can afford at the time.
Step 6: Create your HostGator account
Create your HostGator account by providing your email contact information and choosing a password.
Enter the coupon code “SNAPPY” and check if there is a discount at the
moment. Discounts are not always available.
Review your order details and all the information you’ve entered to ensure it’s how you intended and then checkout.
Step 7: Within Your HostGator Account “Install WordPress”
Action required – At the end of your HostGator sign-up follow the on-screen instructions to complete your WordPress sign-up and installation.
You can also do this within your HostGator account once you are logged in, find a section labeled “WordPress”.
Click on it you will be directed to create a WordPress account after that you will be automatically logged in to WordPress to start creating blog posts and customizing your site pages.
Step 8: Within WordPress choose your blog theme [A Pre-built Site]
Themes are pre-built website templates. You can select a particular theme, preview it, and customize it the way you want.
Here’s a simplified way to choose a suitable theme for your fashion blog;
- Navigate to Themes: On the left-hand sidebar of your WordPress admin dashboard, hover over “Appearance” and click on “Themes.”
- Explore the Theme Library: This is where you’ll find a vast collection of free and paid themes. You can use the search bar at the top to find themes by keyword (e.g., “finance blog”) or browse by popular features (e.g., “grid layout,” “responsive”).
- Filter Your Options: You can use the filters on the left side of the page to narrow down your search. Here are some key filters for a fashion blog:
- Features: Look for themes with features like post formats (galleries, videos), image sliders, social media integration, and customization options.
- Layout: You can consider layouts with a clean and modern aesthetic, grid layouts ideal for showcasing outfits, and responsive design to ensure your blog looks modern and good on all devices.
- Preview Before You Commit: Once you find a theme that interests you, hover over it and click “Preview.” This will allow you to see a live demo of the theme’s layout and features.
- Read Reviews and Ratings: Check out the reviews and ratings left by other users. This can give you valuable insights into the theme’s ease of use, customization options, customer support, and downsides.
- Mobile-Friendly is a Must: In today’s world, ensure the theme you select is responsive and displays well on mobile devices. Lots of visitors coming to your blog will be coming from mobile devices so ensure that your theme is mobile-friendly by using the preview function to check how it looks on mobile and other screens. This is very advisable.
- Consider Paid Themes: If you don’t find what you like with free themes you can use premium or paid themes with better or more attractive appearance and features. This is entirely optional and often not even advisable for complete beginners who still don’t fully understand WordPress well enough.
Here are some of the best WordPress themes for your blog.
Step 9: Customize Your Blog and Set Up Your Pages
- Start personalizing your blog! Use your theme’s customization options to adjust colors, fonts, and layouts to match your style.
- Most themes come with pre-built layouts for essential pages like “About,” “Contact,” and “Home.” You can use these as a starting point to customize your pages easily to match what you want.
Congratulations at this point you’ve just created a fully functional standard blog that you can use to start blogging about business & finance. Your site is now visible on Google and anywhere online.
Simplified Summary
Now you know what a finance blog is and how you can get started, you should start with writing topics under a finance sub-niche and expand to other sub-niches as you cover more topics.
You can monetize your site immediately with ads and some affiliates while some people may do this after gaining some consistent traffic to their site which is more advisable to help you focus on the more important things rather than your earnings within your starting points.
As you publish more blog posts, your monthly traffic and income will grow.
In this process, you will understand better what works and how you can do more of them to get the best possible result.
