How Much Money Do Bloggers Make In Nigeria

In this post, we’ve covered

• What is a blog?
• How much money do bloggers make in Nigeria?
• Popular Nigerian Bloggers and Their Earnings
• Monetization strategies that work well in Nigeria
• Factors that affect blogs earnings in Nigeria
• Challenges most Nigerian bloggers face
• How to maximize your earnings as a blogger in Nigeria

What is a blog?

Blogs are simple websites used for publishing web posts related to a specific niche.

They are accessible online and discoverable on Google search results when people search about it or things related to it.

People make thousands of dollars per month blogging by displaying ads, recommending affiliate products, and many more on their blog posts.

How Much Money Do Bloggers Make In Nigeria?

A successful blogger in Nigeria can earn around ₦1,520,00 [$920] – ₦11,620,000 [$7,000] per month and many factors contribute to this. This makes results widely different for different bloggers in Nigeria.

1. Beginners (0-6 Months)

• Income Range: ₦0 to ₦100,000 per month (in most cases, it may be closer to ₦0)
• Reason: When starting out, it’s common for bloggers to earn little to no income. It takes time to build traffic, establish a brand, and implement effective monetization strategies.
• Monetization Methods:
  • Google AdSense: Earnings can range from a few cents to a few dollars per day, depending on traffic.
  • Affiliate Marketing: You might earn a small commission from promoting products, but this is dependent on the number of sales and traffic.

2. Intermediate Bloggers (6 Months to 2 Years)

• Income Range: ₦200,000 to ₦500,000 per month
• Why: By this time, bloggers generally see some steady traffic and may have started earning from affiliate marketing, ads, and sponsored posts.
• Monetization Methods:
  • Affiliate Marketing: Bloggers in Nigeria can promote global products or services (such as Amazon products) or local services (like mobile plans or digital services) through affiliate programs.
  • Display Ads: Google AdSense or local ad networks may bring in some revenue as traffic grows.
  • Sponsored Posts: As traffic grows, Nigerian bloggers may begin to attract brands for sponsored content, which can pay anywhere from ₦10,000 to ₦100,000 or more, depending on the brand and audience.
  • Freelance Writing/Services: Offering content writing, SEO services, or blogging coaching can be a good source of income.

3. Established Bloggers (2-5 Years)

• Income Range: ₦500,000 to ₦2,000,000 per month
• Why: With consistent growth in traffic and an established audience, bloggers can earn a significant income. At this point, bloggers have usually refined their monetization strategies and may have diversified their income sources.
• Monetization Methods:
  • Affiliate Marketing: At this stage, bloggers are likely to partner with high-ticket affiliate programs or receive higher commissions due to their traffic.
  • Display Ads: Premium ad networks like Mediavine or AdThrive may be available if the blogger’s site has enough traffic (usually over 50,000 page views per month). Nigerian bloggers who are eligible can earn significantly more from ads.
  • Selling Products: Offering digital products, courses, or eBooks targeted to the audience.
  • Sponsored Posts: Brands are more likely to offer lucrative sponsored post deals, which can range from ₦50,000 to ₦500,000 or more, depending on the blog’s authority and niche.
  • Email Marketing: Sending out product promotions or affiliate offers to a well-developed email list can generate substantial income.

4. Top Bloggers in Nigeria (5+ Years)

• Income Range: ₦2,000,000 to ₦10,000,000+ per month
• Reason: Top Nigerian bloggers with large audiences and multiple income streams can earn substantial amounts. These bloggers typically have strong brand partnerships, successful products, and high levels of engagement.
• Monetization Methods:
  • Affiliate Marketing: Highly profitable affiliate partnerships, possibly with both local and international brands, yielding large commissions.
  • Display Ads: Income from ad networks like Mediavine, AdThrive, or even direct ad sales to brands can result in significant monthly earnings.
  • Selling Online Courses/Coaching: Bloggers can generate substantial revenue by creating and selling online courses or offering consulting and coaching services in their niche.
  • Brand Partnerships & Sponsorships: Top bloggers can receive long-term partnerships with brands for sponsored content, collaborations, and even product endorsements.
  • Product Sales: Offering exclusive digital products (like paid memberships or online courses) or physical merchandise can bring in a steady income.

15 Blog Income Reports To Inspire You

How To Get Started

HostGator will get you a free domain name of choice and easy access to your WordPress blogging platform. If you want step-by-step details here is how to start a profitable blog in Nigeria.

Popular Nigerian Bloggers and Their Earnings

• Linda Ikeji: One of the most popular bloggers in Nigeria, known for her celebrity gossip and news blog. While exact figures are not publicly available, it’s estimated that Linda Ikeji’s blog generates millions of naira per month through a combination of display ads, sponsored posts, and affiliate marketing.
• Jumia’s Affiliate Bloggers: Bloggers promoting Jumia (Nigeria’s largest e-commerce site) and earning commissions through affiliate marketing. Some experienced bloggers in Nigeria can earn several hundred thousand naira per month promoting such products.
• BellaNaija: Another well-known Nigerian blog, BellaNaija covers a wide range of topics, from fashion to weddings. It is reported that BellaNaija earns significant revenue from its advertising and brand partnerships, making millions of naira annually.

21 examples of bloggers to inspire you

Monetization Strategies That Work Well in Nigeria

• Local Ad Networks: In addition to global ad networks like Google AdSense, Nigerian bloggers can use local ad networks like AdDynamo, NairaBet, or Max.ng, which may offer more relevant ads for the Nigerian audience and better payouts.
• Affiliate Marketing: Nigerian bloggers can partner with local e-commerce platforms like Jumia, Konga, and PayPorte, or international platforms like Amazon. These affiliate programs often have high conversion rates.
• Freelance Services: Many bloggers in Nigeria monetize their expertise in writing, social media, SEO, and digital marketing by offering freelance services to local and international clients.

How you can make money blogging

Factors That Affect Blogger Income in Nigeria

1. Traffic Volume: The more traffic a blog has, the higher the potential for earnings. Blogs with 100,000+ visitors per month have the potential to earn significantly more than those with fewer visitors.
2. Niche: Certain niches are more profitable. For example, personal finance, tech, lifestyle, and entertainment blogs tend to attract more lucrative advertising deals and affiliate marketing opportunities.
3. Monetization Method: Bloggers who diversify their income streams (e.g., affiliate marketing, display ads, sponsored content, selling digital products) tend to earn more.
4. Audience Engagement: A highly engaged audience (e.g., comments, shares, email subscribers) can drive higher earnings, especially in affiliate marketing and product sales.

Proven blogging tips and strategies to scale your blogging revenue

Challenges Most Nigerian Bloggers Face

• Low CPC/CPM Rates: Nigeria’s relatively low advertising rates compared to the US or Europe can impact earnings from display ads. Nigerian bloggers often earn less per click or impression compared to bloggers in other countries.
• Payment Processing: Some international payment processors may be challenging for Nigerian bloggers to use, although platforms like Payoneer and PayPal are options they still come with some limitations and headaches.
• Competition: The Nigerian blogging landscape is growing, but competition can be fierce, especially in popular niches like entertainment, lifestyle, and technology.

How to Maximize Your Earnings as a Blogger in Nigeria

1. Focus on Growing Traffic: Invest time in SEO, social media marketing, and networking with other bloggers to boost your traffic. More traffic leads to more opportunities for monetization.
2. Diversify Income Streams: Don’t rely on just one method of monetization. Use a combination of affiliate marketing, ads, selling products, and sponsored content to increase your earning potential.
3. Create Valuable Content: Focus on creating content that solves problems for your audience. This will attract a loyal following and increase engagement, which can translate to higher income.
4. Leverage Local Ad Networks: Use local ad networks that cater to Nigerian readers and advertisers. These can often offer higher CPC/CPM rates for Nigerian traffic.
5. Explore Global Markets: Nigerian bloggers with global appeal (e.g., in fashion, business, or tech) can earn more by tapping into global affiliate programs or brand partnerships.

Conclusion

Bloggers in Nigeria can make anywhere from ₦0 to ₦10,000,000+ per month, depending on their experience, traffic, niche, and monetization strategies.

While it may take time to build up significant income, with the right strategies, consistent content creation, and audience engagement, Nigerian bloggers have the potential to earn a full-time income or more.

How To Get Started

HostGator will get a free domain name of choice and easy access to your WordPress blogging platform. If you want step-by-step details here is how you can start a profitable blog in Nigeria.