Blogging in Nigeria isn’t just about sharing thoughts—it’s a lucrative career path with endless opportunities. From Linda Ikeji’s media empire to tech bloggers making hundreds of thousands—or even millions—of naira monthly, through a combination of affiliate marketing display ads and other blog monetization methods.
Here are blog income reports to inspire your journey.
But with so many options, how do you choose? The best blogging platform boosts your SEO, simplifies monetization, and grows with your audience. Whether you’re a hobbyist or an entrepreneur, this guide compares Nigeria’s top 5 platforms, their pros and cons, and how to get started—so you can launch a blog that ranks, earns, and stands out.
What Is the Best Blogging Platform in Nigeria?
Answer: WordPress.org (Self-Hosted) is the best blogging platform in Nigeria and here is why.
WordPress dominates Nigeria’s blogging scene for good reason:
- Full control: Customize designs, plugins, and monetization without restrictions.
- SEO-friendly: Built-in tools (like Yoast SEO) help your content rank on Google.
- Monetization: All you to easily run display ads, promote affiliate products, direct product sales, membership. etc
- Scalability: Used by 43% of all websites globally—from blogs to e-commerce stores.
- Affordable: Free software, though hosting and domains cost ₦30,000–₦70,000/year.
While alternatives like Wix or Blogger are easier for beginners, WordPress offers long-term growth potential, making it the #1 choice for serious bloggers.
Quick Comparison of the Best Blogging Platforms in Nigeria
| Platform | Best For | Customization | Affordability |
|---|---|---|---|
| WordPress.org | Serious bloggers & monetizers | Very High | Free but requires paid hosting to use |
| Wix | Beginners, creatives | High | ₦7,540+/mo |
| Shopify | E-commerce + content marketing | High | Expensive over ₦16,000+/mo |
| Weebly | Drag-and-drop simplicity | Medium | Free to paid version |
| Blogger.com | Total beginners | Low | Free & limited |
5 Best Blogging Platforms in Nigeria (2025)
- WordPress.org
- Wix
- Shopify
- Weebly
- Blogger.com
1. WordPress.org
Best For: Professional bloggers, affiliate marketers, entrepreneurs, and anyone looking to fully monetize their blog.
Overview: WordPress.org powers over 40% of all websites globally. In Nigeria, it’s popular among bloggers who want full control of their site. With it, you can create blogs in any niche—from tech and lifestyle to finance and food. You’ll need web hosting, but this is what makes your blog truly yours.
Major Features:
- Thousands of free and paid themes
- SEO plugins like Yoast or Rank Math
- WooCommerce for selling products
- Full control of ads and monetization
Pros:
- Highly customizable
- Ideal for SEO and traffic growth
- Full ownership of your blog
- Scales easily with your audience
Cons:
- Requires hosting setup
- Slight learning curve for beginners
Pricing:
- Hosting starts at ~₦3,000/month with a company like HostGator
- Free WordPress software
How to Start:
- Get hosting + free domain from HostGator
- Install WordPress in 1 click
- Choose a theme, customize, and start posting
- For a detailed guide read: How to start a blog in Nigeria
2. Wix
Best For: Creatives, designers, portfolio blogs, small businesses
Overview: Wix is a drag-and-drop website builder that makes blog creation simple. It’s ideal for Nigerians who want a beautiful blog without technical work. Wix handles hosting for you, and you can get started free with upgrade options.
Major Features:
- Stunning templates
- App market for extra features
- Built-in hosting
- Blogging + eCommerce options
Pros:
- Super beginner-friendly
- Beautiful, mobile-responsive templates
- Good customer support
Cons:
- Limited flexibility compared to WordPress
- Wix branding unless you upgrade
Pricing:
- Free plan available
- Premium plans from ₦3,000/month and above
3. Shopify
Best For: Bloggers who also want to sell physical or digital products
Overview: Shopify is mainly an eCommerce platform but comes with a built-in blogging feature. If you’re planning to blog and sell items—think fashion, skincare, books, or digital downloads—Shopify is the best all-in-one tool.
Major Features:
- Secure online store
- Payment gateways
- Blog + product pages
- Analytics and SEO tools
Pros:
- Perfect for blogging + selling
- Reliable hosting included
- Clean, modern design templates
Cons:
- Expensive for bloggers only
- Less freedom than WordPress
Pricing:
- Plans start around ₦10,000/month
4. Weebly
Best For: Beginners who want simple blogs or websites without much hassle
Overview: Weebly is an easy-to-use site builder that supports blogging, portfolios, and basic online stores. It’s owned by Square and comes with hosting built-in. It’s more limited than Wix but easier for absolute beginners.
Major Features:
- Drag-and-drop editor
- Responsive templates
- Blogging, contact forms, eCommerce
Pros:
- Very easy to use
- Great for simple blogs or side hustles
- Free plan available
Cons:
- Less advanced features
- Not ideal for large-scale monetization
Pricing:
- Free plan available
- Paid plans start from ₦3,000/month
5. Blogger.com
Best For: Total beginners, students, hobby bloggers
Overview: Blogger is a free platform from Google that helps you launch a blog without needing to pay anything. While it lacks flexibility and modern design, it’s still a decent start for people testing the waters.
Major Features:
- Google integration (Adsense, Analytics)
- Simple templates
- Free hosting + blogspot domain
Pros:
- 100% free
- Google account login
- Easy for anyone to use
Cons:
- Outdated interface
- Limited design control
- Not ideal for serious growth
Pricing:
- Free forever
Summary: Which Blogging Platform Should You Choose?
- Go with WordPress.org if you want to build a serious blog, grow traffic, and make money long-term.
- Use Wix if you want fast, no-code design and a creative blog.
- Pick Shopify if you plan to sell products alongside blogging.
- Try Weebly if you’re a total beginner who wants something simpler than WordPress.
- Use Blogger if you just want a hobby blog and zero cost.
Explore more on:
Frequently Asked Questions (FAQs)
1. Can I start a blog in Nigeria for free?
Yes, platforms like Blogger and Weebly offer free plans. But for serious blogging, go for WordPress.org with affordable hosting.
2. Do Nigerian bloggers make money?
Absolutely! Read how much bloggers make in Nigeria and blog income reports.
3. What blogging niche is best in Nigeria?
Some of the most profitable niches include finance, health, tech, lifestyle, and relationships.
4. What is the cost of starting a blog in Nigeria?
It can start as low as ₦5,000/month. See the full breakdown here: Cost of starting a blog in Nigeria.
5. What platform is easiest to use?
Wix and Blogger are beginner-friendly. But WordPress gives more long-term value once you get used to it.
Looking to get started? Check out this beginner-friendly guide on how to start a blog in Nigeria and turn your passion into profit!
