In this post, we’ve analyzed 8 real-life blogs—complete with income reports—to uncover exactly how they built profitable online businesses.
The best part? Many started just like you: with no fancy tech skills, no huge audience, and no secret shortcuts. But by testing, learning, and sticking with what works, they cracked the code to consistent earnings.
What we’ve covered
- Success BluePrint
- 8 Lifestyle Blog Income Reports To Inspire You
- How you can start a similar blog and make money
Success Blueprint: Top Earning Craft/DIY Blogs
(Key patterns from all 8 income reports)
| What Worked | Why It Matters | Real Example |
|---|---|---|
| Ultra-Specific Niches | “Crochet business tips” outperforms general “crafts” | Crochetpreneur ($17K/month) |
| Digital Products | Higher margins than physical crafts | Just a Girl and Her Blog ($14K from ebooks) |
| Visual Platforms | Pinterest drives 70%+ of traffic | Sewrella ($6K from Pinterest-friendly posts) |
| Beginner-Friendly | “How to start” content attracts loyal readers | Boss Girl Bloggers ($12K teaching newbies) |
| Community Building | Email lists = repeat buyers | By Sophia Lee (60K/month with courses) |
4-Step Shortcut to Start Your Profitable Craft Blog
1. Find Your “Micro-Niche” (5 mins)
Combine:
- Your Craft (crochet/woodworking/etc.) +
- Unique Angle (“for teens”, “eco-friendly”, “under $10”)
Example: “Macrame for Small Apartments”
2. Launch with HostGator (10 mins)
✅ Get Hosting Here ($2.75/month)
✅ Free domain (e.g., “EasyKnittingHacks.com”)
✅ 1-click WordPress install
3. Create 3 “Money Posts” First
- “Best [Your Craft] Tools for Beginners” (Amazon affiliate links)
- “How I Made $500 Selling [Product]” (Story + tutorial)
- “Free [Craft] Pattern/Printable” (Build email list)
4. Monetize Fast
- Week 1: Add Etsy/Affiliate links
- Month 1: Sell PDF patterns on Gumroad
- Month 3: Launch a $29 beginner course
🚀 Start Today: Get HostGator Now
Relevant Post – How To Start A DIY Craft Home Decor Blog That Makes Money In 10 Minutes
8 Lifestyle Blog Income Reports To Inspire You
- Just A Girl And Her Blog – $41,700
- Chasing Foxes: $19,889
- Crochet Preneur – $17,295.02
- By Leah Claire – $16,955
- Sewrella – $12,981.94
- Boss Girl Bloggers – $12,799
- By Sophia Lee – $12,300
- She Dream All Day – $7,740
[1]. Just A Girl And Her Blog – $41,700
Niche: Blogging, Organization, and Home Décor
Overview: Abby Lawson, the founder of this blog, shares her passion for organizing, home decorating, and blogging. The blog covers how to organize a home efficiently, decorate on a budget, and grow a successful blog or online business.
Content: Home organization and décor tips, blogging strategies, printables for planners, and advice on running a blog as a side hustle or full-time job.
Blogging Income Breakdown for December 2016
[1]. Product Sales
- BookBoss – $5,032
- Paperless Home eBook – $774
- Simplify + The Intentional Life Planner – $2,542
- Building a Framework eBook and course – $5,845
Total product sales = $14,193
[2]. Affiliate income = $27,507
Total Blogging Income: $41,700
Just A Girl And Her Blog Detailed Blog Income Report
[2]. Chasing Foxes – $19,889.04
Niche: Lifestyle, Personal Finance, and Travel
Overview: Chasing Foxes, run by Silas and Grace, covers various topics, including travel, personal finance, and lifestyle tips, with a focus on how to make money online. The blog emphasizes practical advice for those looking to live a flexible lifestyle while earning an income on the road.
Content: Personal finance tips, side hustle ideas, travel tips, and lifestyle hacks, with a special focus on saving money and living a frugal, adventure-filled life.
Blogging Income Breakdown for August 2017
[1]. Ad revenue
- Mediavine = $14,990
[2]. Affiliate revenue
- Bluehost – $4,680
- Amazon Associate – $202
- Convertkit – $17.04
Total affiliate revenue = $4,899.04
Total blogging revenue = $19,889.04
“Chasing Foxes” Detailed Blog Income Report
[3]. Crochet Preneur – $17,295/month
Niche: Crochet & Business
Overview: Crochet Preneur, founded by Pam Grice, combines the art of crochet with entrepreneurial advice. The blog focuses on helping crochet enthusiasts turn their craft into a profitable business by offering tips on marketing, pricing, and selling handmade crochet products.
Content: Crochet patterns, business strategies for selling crafts, marketing tips, and mindset advice for creative entrepreneurs.
Blogging Income Breakdown for November 2019
- Mediavine Ads: $1,714.62
- Affiliate Sales (Amazon, Siteground, Ultimate Bundles, etc): $146.44
- Pattern Sales (on Etsy, Ravelry, and my Shopify Sites): $3,839.98
- Other Digital Product Sales (Printables): $257.98
- Pattern Bundle Sales (30 Days of Cozy): $216.00
- Courses: $7,045.00
- Craft Fairs (2): $4,075.00
Total blogging revenue = $17,295.02
Crochet Preneur Detailed Blog Income Report
[4]. By Leah Claire – $16,805.93
Niche: Personal Development & Blogging
Overview: Leah Claire focuses on personal growth, motivation, and tips for starting a blog or online business. She offers resources and strategies for women to achieve their dreams by developing good habits and working on self-improvement.
Content: Personal development advice, productivity tips, blogging strategies, and goal-setting guides aimed at inspiring women to live their best lives.
Blogging Income Breakdown
- Affiliates: $5,958.27
- Mediavine Ads: $4,324.62
- Travel Affiliates (Amazon, Hotels, Travel Insurance, etc.): $73.59
- Blogging Affiliates (Hosting, Blogging Themes, Etc.): $4,361.43
- Ezoic Ads: $392.37
- Profitable Blogging Ebook Sales: $1,695.65
Total blogging revenue = $16,805.93
By Leah Claire Detailed Blog Income Report
[5]. Sewrella – $12,981.94
Niche: Crochet & DIY Crafts
Overview: Sewrella is a crochet and DIY craft blog run by Ashleigh Kiser. It features a wide variety of free crochet patterns, DIY tutorials, and crafting inspiration. Sewrella also offers insight into running a successful crochet blog or small business.
Content: Crochet patterns, DIY craft tutorials, and crochet business advice, with a focus on creative and handmade projects.
Blogging Income Breakdown For March 2018
- AdThrive: $6,026
- Sponsored Content: $2,175
- YouTube: $759.06
- Affiliate Marketing: $2,757.91
- Etsy Pattern Sales: $1,496.23
Total blogging revenue = $12,981.94
Sewrella Detailed Blog Income Report
[6]. Boss Girl Bloggers – $12,799
Niche: Blogging Tips and Online Business
Overview: Founded by Ell Duclos, Boss Girl Bloggers is a blog designed to help women start and grow successful blogs and online businesses. It offers resources on digital marketing, SEO, and social media, to help female entrepreneurs make money online.
Content: Blogging tips, digital marketing strategies, SEO advice, social media growth tips, and online business resources aimed at women entrepreneurs.
Blogging Income Breakdown for August 2020
- Ad revenue – $600.02
- Digital products – $7,544.68
- Pinterest managing clients – $2,425.70
- Affiliate sales – $2,229.09
Total blogging revenue = $12,799.49
Boss Girl Bloggers Detailed Blog Income Report
[7]. By Sophia Lee – $12,379.67
Niche: Lifestyle, College, and Home Décor
Overview: By Sophia Lee is a popular blog that shares tips on home décor, organization, and lifestyle, with a special focus on college students and young adults. Sophia offers practical advice for decorating, organizing, and DIY projects, all while balancing school or early career life.
Content: Home décor ideas, DIY projects, college life tips, organization hacks, and lifestyle guides for young women.
Blogging Income Breakdown May 2019
[1]. Affiliate Income
- Amazon Associates – $3,718.34
- Bluehost – $595.00
- Store product sales – $507.92
Total = $4,821.26
[2]. Display Advertising (through Mediavine) – $7,558.41
Total Blogging Revenue = $12,379.67
The blog “By Sophia Lee” currently makes over 60k per month mainly from her course and affiliate sales.
[8]. She Dream All Day – $7,740
Niche: Personal Growth & Blogging for Introverts
Overview: Run by Mia, She Dream All Day is a blog aimed at introverted women looking to build successful blogs or online businesses. The blog offers actionable advice for introverts to achieve their goals while maintaining a work-life balance and embracing their personality.
Content: Personal development, blogging tips, productivity hacks, mindset advice, and strategies to grow a blog while working from home.
Blogging Income Breakdown
- Online courses: $4,479.98
- Affiliate marketing: $1,388.1
- Membership: $985.72
- Display ads: $537.46
- Digital products: $350.23
Total blogging revenue = $7,740
“She Dream All Day” detailed blog income report
Beginner’s Quick Blueprint to Get Started
From Zero to $1,000/Month in 90 Days
Step 1: Choose Your Profitable Niche (Day 1)
Formula: “Lifestyle for [specific audience] who want [unique transformation]”
- Examples:
- “Minimalist Living for Busy Moms”
- “Plant-Based Wellness for College Students”
- “Luxury Home Decor on a Budget”
Why? Narrow niches attract loyal followers and brands faster.
Step 2: Launch Your Blog in 30 Minutes (Day 2)
1. Get Hosting & Domain:
✅ Start with HostGator (Choose “Hatchling Plan” – $2.75/month)
✅ Claim Your Domain: (e.g., “MinimalistMomMagic.com”)
2. Install WordPress + Must-Have Plugins:
- Astra Theme (lightweight and customizable)
- Elementor (drag-and-drop design)
- MonsterInsights (track traffic)
3. Essential Pages:
- About Me (Show your niche expertise)
- Start Here (Guide new readers)
📌 Detailed setup guide: How to Start a Lifestyle Blog
Step 3: Publish These 3 “Money Posts” First (Week 1-2)
- “Best [Niche] Products I Swear By”
- Example: “10 Affordable Thrift Store Finds for a Luxury Look”
- Monetization: Amazon/Stylevana affiliate links
- “How I [Solve Niche Problem]”
- Example: “How I Organized My Pantry in 1 Hour”
- Monetization: Promote organizing products
- “Free [Niche] Resource”
- Example: “Free Minimalist Mom Weekly Planner”
- Monetization: Builds email list for future sales
Step 4: Monetize Immediately (Day 1 – Month 3)
Month 1:
- Affiliate Marketing: Join ShareASale (free) for home/lifestyle brands
- Sponsored Posts: Pitch small businesses (“I’ll feature your product for $50”)
Month 2:
- Digital Products: Sell printables (e.g., meal planners, budgeting sheets)
- Google AdSense: Easy approval for new blogs
Month 3: Courses/Coaching: Package your knowledge (e.g., “30-Day Declutter Challenge”)
Pro Tips from Top Lifestyle Bloggers
- Pinterest is King: 70% of traffic comes from Pinterest
- Repurpose Content: Turn blog posts into Instagram Carousels
- Barter Deals: Trade posts for free products (great for beginners!)
Your 3-Step Start Today
- Get HostGator Here (60% off + free domain)
- Read: How to Start a Lifestyle Blog
“You don’t need a perfect life—just helpful advice for your audience!”
