You can start a fashion blog that makes you money.
If you are interested in starting a profitable fashion blog you are on the right track. I have made this post as simple as possible to follow its illustrations to get you started easily.
Key Takeaway
At the end of this post, you will learn what exactly a fashion blog is, how much you can make from a fashion blog, and how you can get started today and make money from it.
I have divided the article into two (2) sections to make it easier for you to understand, skim and follow step-by-step.
Section 1: Learning What A Fashion Blog Is
- What is a fashion blog?
- Sub-niches under fashion blogging where you can start from
- Benefits of starting a fashion blog
- How much do fashion blogs make
- Examples of fashion blogs and how much they make
Section 2: How To Start A Profitable Fashion Blog
- How to start a money-making fashion blog in 9 Simple Steps
Note: You can navigate to “Section 2” if you want to get started immediately.
Section 1
What Is A Fashion Blog?
A fashion blog is a simple website you can use for publishing fashion-related posts generally known as blog posts. They are accessible online and can be found on Google search results when people look for fashion-related information similar to or relevant to the ones you’ve published. These posts can be monetized to make you money passively.
Sub-niches under fashion where you can start from
Blogs are generally in different niches, as a fashion blogger there are different sub-niches under fashion where you can base your content around and later on diversify.
Each sub-niche caters to a specific fashion-based audience. The idea of sub-niches under a broader niche makes it easy for you to start from one sub-niche and expand to other sub-niches.
Here are some popular sub-niches in fashion blogging where you can start:
Personal Styling
- Outfit of the Day (OOTD): Showcasing personal daily outfits and fashion inspiration.
- Capsule Wardrobe: Focusing on minimalist fashion and creating versatile, limited wardrobes.
- Plus-Size Fashion: Highlighting fashion for plus-sized individuals with tips on style, fit, and trends.
- Petite Fashion: Dedicated to styling tips for shorter frames and showcasing brands catering to petite women.
Luxury Fashion
- Designer Fashion: Covering high-end designer brands, runway trends, and exclusive collections.
- Luxury Lifestyle: Focusing on luxury fashion pieces, accessories, and high-end lifestyle tips.
- Celebrity Fashion: Reporting on what celebrities are wearing, red carpet looks, and designer collaborations.
Fashion for Specific Ages
- Fashion for Teens: Trends and fashion advice targeted toward teenage readers.
- Fashion for Women Over 40/50: Tailored fashion advice and style inspiration for women in their 40s, 50s, and beyond.
- Fashion for Men: Covering men’s style, grooming, and trends, from formal wear to casual looks.
Find more Ideas – Blog post topic ideas in different sub-niches
Benefits of Starting a Fashion Blog
Here are some of the benefits of starting a profitable fashion blog;
- Low Startup Costs: You can start a professional fashion blog for under $3/month with affordable web hosting like HostGator, much cheaper than other business ventures or subscriptions.
- Potential for High Earnings: Fashion blogs can earn thousands monthly. While it may take 6-12 months to reach $20,000/month, consistent income can significantly enhance your lifestyle.
- Global Accessibility: You can run a fashion blog from anywhere in the world, except in regions with different major search engines like China and Russia.
- No Academic Requirements: Unlike traditional jobs, starting a fashion blog doesn’t require degrees or professional experience—just follow proven strategies from successful bloggers.
- Promote Your Products: Use your blog to market your fashion-related products or business. With high traffic, even a small conversion rate can lead to substantial sales.
How Much Money Do Fashion Blogs Make
Here’s a breakdown of how much money fashion bloggers make, categorized by their levels, beginner, average, and established blogs.
With this, you can estimate how much you are likely to make having the number of estimated posts taking the average time required to get there.
Beginner Fashion Blogs
- Average Monthly Income: $300 – $2,500
- Average Required Monthly Traffic: 10,000 – 30,000 visitors
- Minimum Time Required To Achieve: First 3 months – 6 months
- Number of Blog Posts: 30 – 80 posts
- Most Common Methods of Monetization:
- Affiliate marketing (fashion-related products like clothing, and accessories)
- Display ads (Google AdSense or other ad networks)
- Sponsored posts from fashion a related brands
Average Fashion Blogs
- Average Monthly Income: $5,000 – $15,000
- Average Required Monthly Traffic: 50,000 – 100,000 visitors
- Average Required Time To Achieve: 6 months – 2 years
- Average Number of Published Blog Posts: 80 – 150 posts
- Most Common Methods of Monetization:
- Affiliate marketing (with higher-end brands or retailers)
- Sponsored posts from niche-related brands
- Ad networks with high payouts (Mediavine, AdThrive)
- Fashion brand partnerships (collaborations, ambassadorships)
- Digital products (e.g., styling courses, and ebooks)
Established Fashion Blogs
- Average Estimated Monthly Income: $15,000 – $40,000+
- Average Required Monthly Traffic: 200,000+ visitors
- Average Required Time to Achieve: 2 – 4 years
- Average Number of Published Blog Posts: 150 – 300 posts
- Most Common Methods of Monetization:
- Affiliate programs (e.g., luxury brands)
- High-paying sponsored posts and collaborations with major brands
- Selling branded merchandise or fashion products
- Digital products (e.g., styling courses, and ebooks)
- Ad networks with high payouts (Mediavine, AdThrive)
Note: These figures provide a general overview, actual earnings can vary based on different factors on a specific blog. Here is an income report from real fashion blogs.
How you can make money from your fashion blog.
Examples of successful fashion blogs and how much they make
Here are some examples of fashion blogs to inspire you.
[A]. Chic Pursuit
Overview – Chic Pursuit is a fashion and lifestyle blog run by Maria Julia. It focuses on luxury fashion, beauty, and style tips. The blog offers advice on curating a chic wardrobe, finding the best beauty products, and achieving a luxurious lifestyle on a budget. Maria also shares her experiences with travel, personal finance, and entrepreneurship.
Blog’s Insights
- Monthly Income – $11,376
- Monthly Traffic – 62,000+
- Number of posts – 500+
- Methods of monetization – Display ads, Affiliates, sponsorship deals, and ebook sales
[B]. Sandy a la Mode
Overview – Sandy a la Mode is a fashion and lifestyle blog by Sandy Chang, focusing on motherhood, affordable fashion, and family life. The blog features style inspiration for women, outfit ideas, and tips for dressing kids and moms. Sandy also covers topics like home décor, travel, and parenting.
Blog’s Insights
- Monthly Income – $3,650.44
- Monthly Traffic – 8,000+
- Number of posts – 200+
- Methods of monetization – affiliate marketing, sponsored posts,
[C]. Fit Mommy in Heels
Overview – Fit Mommy in Heels is a fashion and lifestyle blog by Lauren, a mom and former teacher, who shares style tips, fitness advice, and relatable content for women, especially mothers. The blog focuses on affordable fashion finds, outfit ideas, beauty recommendations, and maintaining a healthy lifestyle.
Blog’s Insight
- Monthly Income – $5,653.34
- Monthly Traffic – 15,000+
- Number of posts – 300+
- Methods of monetization – affiliate links, sponsored posts, and ads.
[D]. Affordable by Amanda
Overview – “Affordable by Amanda” is a fashion and lifestyle blog run by Amanda Burrows, focusing on budget-friendly fashion, beauty, and lifestyle content. The blog shares affordable outfit ideas, fashion trends, beauty tips, and product reviews, often showcasing items from retailers like Target, Walmart, and Amazon.
Blog’s Insight
- Monthly Income – $4,425
- Monthly Traffic – 10,000+
- Number of published posts – 400+
- Utilized Methods of monetization – affiliates products, sponsorships deals, and display ads.
Section 2:
How To Start A Fashion Blog In 9 Easy Steps
Here are the things you need to set up a standard fashion blog and get it ready for publishing your first blog post;
- A desktop – you need a laptop or computer. This will make it easy for you to manage your site entirely and write blog posts more effectively.
- A domain name – This is the name of your blog. You can decide to call your blog something interesting to you or related to your fashion space.
- Content management platform – This is simply where you manage your blog site and its entire affairs from customizing pages to writing blog posts. It is also known as your “blogging platform”. Using WordPress as your blogging platform makes everything much easier, it doesn’t require coding, you can easily select a pre-built fashion blog site and customize it pages to look the way you want, and can also create new pages and posts.
- Web hosting – A web hosting service is what keeps your content management platform online. It keeps your website available and accessible online by keeping your content management platform online [WordPress]. You need to start with your web hosting first.
Note: At the end of your sign-up with your web hosting [e.g. HostGator], that is when you have the option to install the generally used web version of WordPress within your hosting account to start building and managing your blog site, most times it happens automatically.
Start Here
In this illustration am going to use HostGator because there are one of the best web hosting services available, good for both beginners and webmasters.
- Step 1: Start within a sub-niche
- Step 2: Click on HostGator
- Step 3: Choose your preferred hosting plan
- Step 4: Choose your domain name
- Step 6: Adjust to your preferred hosting subscription period
- Step 6: Create your HostGator account
- Step 7: Within Your HostGator Account Install WordPress
- Step 8: Choose A Theme your blog theme [A Pre-built Site]
- Step 9: Customize your main pages and start publishing blog posts.
Step 1: Start within a sub-niche
Starting within a sub-niche is all about finding one of the main content categories under the fashion blogging space to start publishing its category-related content and gradually expand to other sub-niches to find more content ideas.
Just like I mentioned earlier in this post, there are several sub-niches under the fashion blogging space you can choose to start from areas like;
- Personal styling
- Luxury fashion
- Fashion for specific ages, etc.
Step 2: Click On Our “HostGator” Discount Link
When you are done choosing your niche, use our HostGator discount link to host your site for less than its original price.
HostGator is a reliable web hosting service that offers industry-standard hosting to keep your site online 24/7.
Step 3: “Choose Your Preferred HostGator Plan”
Selecting the HostGator hatchling plan is more advisable and cost-effective after all that’s the minimum plan and you can always increase your plan anytime you want.
Step 4: Choose the domain name of your choice
After choosing your plan above, you will be directed to a page like this below to choose your domain name and complete your sign-up.
What to consider when choosing your blog domain name
- Make it Memorable and Easy to Spell – your domain name should be easy for people to remember and type into their browser. Avoid complex spellings or unnecessary hyphens.
- Make it Reflects Your Niche: Your domain name should give visitors a good idea of what your blog is about. Use relevant keywords that are fashion-related.
- Keep it Short and Sweet: Aim for a domain name that’s between 6-14 characters. Long domain names are harder to remember and type.
- Easy to Read or Pronounce: Avoid awkward letter combinations or double letters that might be confusing when pronounced.
You can find “Fashion related blog name ideas“
Step 5: Adjust your hosting subscription to the period you want
Make sure you are on the hatchling plan on the left-hand side and your subscription is adjusted to the period of one 1 year or 36 months based on what you can afford at the time.
Step 6: Create your HostGator account, enter your billing info, and complete your checkout
Create your HostGator account by providing your email contact information and choosing a password.
Review your order details and all the information you’ve entered to ensure it’s how you intended and then checkout.
Step 7: Within Your HostGator Account “Install WordPress”
Action required – At the end of your HostGator sign-up, follow the on-screen instructions to complete your WordPress sign-up and installation.
You can also do this within your HostGator account once you are logged in, find a section labeled “Websites or WordPress”.
Click on it you will be directed to create a WordPress account after that you will be automatically logged in to WordPress to start creating blog posts and customizing your site pages.
Step 8: Within WordPress choose your blog theme [A Pre-built Site]
Themes are pre-built website templates. You can select a particular theme, preview it, and customize it the way you want.
Here’s a simplified way to choose a suitable theme for your fashion blog;
- Navigate to Themes: On the left-hand sidebar of your WordPress admin dashboard, hover over “Appearance” and click on “Themes.”
- Explore the Theme Library: This is where you’ll find a vast collection of free and paid themes. You can use the search bar at the top to find themes by keyword (e.g., “fashion blog”) or browse by popular features (e.g., “grid layout,” “responsive”).
- Filter Your Options: You can use the filters on the left side of the page to narrow down your search. Here are some key filters for a fashion blog:
- Features: Look for themes with features like post formats (galleries, videos), image sliders, social media integration, and customization options.
- Layout: You can consider layouts with a clean and modern aesthetic, grid layouts ideal for showcasing outfits, and responsive design to ensure your blog looks modern and good on all devices.
- Preview Before You Commit: Once you find a theme that interests you, hover over it and click “Preview.” This will allow you to see a live demo of the theme’s layout and features.
- Read Reviews and Ratings: Check out the reviews and ratings left by other users. This can give you valuable insights into the theme’s ease of use, customization options, customer support, and downsides.
- Mobile-Friendly is a Must: In today’s world, ensure the selected theme is responsive and displays well on mobile devices. Lots of visitors coming to your blog will be coming from mobile devices so ensure that your theme is mobile-friendly by using the preview function to check how it looks on mobile and other screens. This is very advisable.
- Consider Paid Themes: If you don’t find what you like with free themes you can use premium or paid themes with better or more attractive appearance and features. This is entirely optional and often not even advisable for beginners who still don’t fully understand WordPress well enough.
Here are some of the best WordPress themes for fashion blogs you can use.
Step 9: Customize Your Blog main pages and start publishing blog posts
- Start personalizing your blog! Use your theme’s customization options to adjust colors, fonts, and layouts to match your style.
- Most themes come with pre-built layouts for essential pages like “About,” “Contact,” and “Home.” You can use these as a starting point to customize your pages easily to match what you want.
- After that, you can start writing and publishing blog posts.
Congratulations at this point you’ve just created a fully functional standard blog that you can use to start publishing fashion-related blogging topics. Your site is now visible on Google and anywhere online.
Simplified Summary
Now you know what a fashion blog is and how you can get started, you should start with writing topics under a fashion sub-niche and expand to other sub-niches as you cover more topics.
Instantly you can start making money from your fashion blog by moneting with ads and some affiliates while some may do this after gaining some consistent traffic to their site which is more advisable to help you focus on the more important things rather than your earnings within your starting points.
As you publish more blog posts, your monthly traffic and income will grow.
In the process, you will understand better what works and how you can do more of them to get the best possible result.
