As a Ghanaian you can start a profitable blog that makes money to boost your income status and access to a global audience.
Jobs are getting more difficult and the economy doesn’t always seem nice, prices are rising so there’s is always a need to add to your income streams.
Whether you’re interested in tech, food, travel, lifestyle, finance, or any other topic, starting a blog can help you offer helpful tips to your readers across the country and beyond.
In this post, I will walk you through how you can start a profitable blog that will make your money.
The post is divided into 2 sections to help you understand, skim and follow it step-by-step.
Section 1: What is a blog
- What is a blog
- How much money can you make as a blogger in Ghana
- Examples of success bloggers in Ghana
Section 2: How To Start A Blog In Ghana In 8 Steps
- How to start a profitable blog step-by-step
Section 3: How To Grow Your Blog
- How to find blog post topic ideas and write them
- How to monetize your blog effectively
- How to get traffic to your blog
Note: You can navigate to section 2 to get started immediately.
Section 1:
What Is A Blog?
A blog is a simple website mainly used for publishing web posts related to the industry these types of posts are generally known as blog posts.
They are accessible online and on Google search results when people look for information related to the ones you’ve published on this site.
You can monetize these posts by placing display ads on them so that when people view or click them you will make money.
You can as well monetize your content with other several methods like affiliate and sponsorships which will help to boost your blogging revenue.
Benefits Of Starting A Blog In Ghana
[1]. Affordable Start-Up – Starting a blog is inexpensive, less than $3 [R50] per month with hosting like HostGator, much cheaper than most local subscriptions.
[2]. Passive Income – Consistent traffic can lead to a steady income. Ranking on Google’s first page can potentially make you over $15k monthly.
[3]. Global Flexibility – You can run your blog from anywhere, including Ghana, without any location constraints.
[4]. No Special Degrees Needed – Starting a blog requires no special qualifications, just a computer and less than a TV monthly subscription.
[5]. Promote Your Business – Use your blog to boost your existing business. Publish relevant content to attract and convert customers.
How much money can you make as a blogger in Ghana?
As a blogger in Ghana you can make as much as $6,000 [GH₵ 94,000] every month passively.
Some blogs are making more than $50,000 [GH₵ 784k] per month. This is extraordinary for an average Ghanaian but this is what people are making over here on the internet.
To make as much as mentioned above here are the things that matters the most;
- How profitable are the posts you publish [primarily depends on your niche]
- The amount of traffic your receive every month
- The number of blog posts your publish
- The satisfaction rate of your blog posts to its audience [your content quality]
- Your utilized methods of monetization
All of these things determine your monthly income.
All of these things determine your monthly income. If you can choose any niche at all, and gradually learn about it to create lots of competitive useful content you can at least get to $2,500 [GH₵ 39,000] per month after 3 months or 6 months depending on how fast you can create your content.
Examples of successful blogs in Ghana and how much they make
Here are some examples of successful blogs in Ghana to inspire you.
With their blog’s insight such as their;
- Monthly Traffic
- Monthly Income
- Published number of posts
- Methods of monetization and
Overview of what the blog is all about.
[a]. Modern Ghana
Content Focus: Modern Ghana covers a broad range of topics including news, politics, business, entertainment, sports, and lifestyle. The platform aims to provide timely and relevant information on current events and trends affecting Ghanaians.
Blog’s Insights
- Estimated Monthly Income: $20,000+
- Estimated Monthly Traffic: 900,000+
- Number of Blog Posts: Over 500+
Methods of Monetization
- Affiliate product recommendations
- Sponsorships
- Display Ads
[b]. The Everygirl
Overview: “The Everygirl” focuses on a wide range of lifestyle topics, including career advice, personal finance, home decor, and wellness. Their content is designed to appeal to a broad audience, especially women in their 20s and 30s.
Blog’s Insights
- Monthly Traffic: Approximately 500,000 – 700,000 visitors.
- Monthly Income: Around $20,000 – $30,000.
- Number of Blog Posts: Over 1,000 articles.
- Methods of Monetization:
- Display Ads: Revenue from banner ads.
- Sponsored Content: Collaborates with brands for sponsored posts.
- Affiliate Marketing: Promotes products through affiliate links.
- Digital Products: Offers eBooks and courses
[C]. The Skinny Confidential
Overview: The Skinny Confidential covers a mix of lifestyle topics, including beauty, wellness, and fitness. The blog is known for its candid and often humorous approach, making it relatable and engaging for its audience.
Blog’s Insights
- Monthly Traffic: Approximately 200,000 – 400,000 visitors.
- Monthly Income: Around $10,000 – $20,000.
- Number of Blog Posts: Over 1,200 articles.
- Methods of Monetization:
- Display Ads: Revenue from ad placements.
- Sponsored Content: Works with brands for sponsored articles.
- Affiliate Marketing: Earns commissions through affiliate links.
- Digital Products: Offers online courses and merchandise.
Section 2:
How To Start A Blog In Ghana Step-by-Step
Here are the things you need to set up your blog and get it ready to start creating content;
- A desktop – you need a laptop or computer. A desktop will give you the interface to comfortably edit your blog site and manage it more effectively.
- A domain name – This is the name of your blog. You can decide to call your blog something interesting to you or related to your niche for easy recognition by your audience.
- Blogging platform – Your blogging platform is a Content Management Platform where you manage your blog and its entire affairs like customizing your site appearance and creating new posts and pages. WordPress is the most advanced and the most used blogging platform that doesn’t require coding. Anyone can use it that’s why its popular since you can simply use a pre-built blog and customize it to look the way you want.
- Web hosting – A web hosting service is what keeps your blogging platform online. It is what keeps your website available and accessible online.
Note: At the end of your sign-up with your web hosting [e.g. HostGator], that is when you have the option to install the generally used web version of WordPress within your hosting account to start building and managing your blog site.
Start Here
In this illustration am going to use HostGator because there are one of the best web hosting services available.
- Step 1: Choose a profitable niche
- Step 2: Use HostGator to get started
- Step 3: Choose your preferred HostGator’s hosting plan
- Step 4: Choose your domain name
- Step 6: Adjust to your preferred hosting subscription period
- Step 6: Create your HostGator account
- Step 7: Within Your HostGator Account Install WordPress
- Step 8: Manage your blog on WordPress and get used to its settings
Step 1: Choose a profitable niche
What is a niche: A niche is the area of content your blog post will be based upon.
Choosing a niche is all about deciding which area of blogging you are going into.
For example, if you want to create and grow a TikTok account or a YouTube channel the area of content you will be creating and posting about is what is known as your niche, like gaming, finance, comedy, politics, food, fashion the list goes on and on.
Sometimes it can be difficult to choose a niche but you can decide about this later when you are done creating your blog and you can as well change your niche by simply covering more content about the new niche, its as simple as that.
Below are some popular examples of profitable blogging niches with their sub-niche main topic ideas.
As you go into one sub-niche you can always expand to other sub-niches to find more content ideas since they are all still related.
[1]. Tech – The tech blog is about discussing technology, gadgets, and innovations, and much more.
- Sub-niches: Mobile tech, software reviews, tech tutorials, gadgets, AI, and app development.
[2]. Product Review – This is about the review of products to help people make good buying decisions.
- Sub-niches: Electronics reviews, beauty product reviews, book reviews, tech gadgets, home appliances, and fashion product reviews.
[3]. Food – Blogs about cooking, recipes, and food experiences.
- Sub-niches: Ghanaian cuisine, healthy eating, vegan recipes, street food, baking, food reviews, and restaurant experiences.
[4]. Marketing – This is about how to promote a business, products, and services to grow audiences, sales, or a business as a whole.
- Sub-niches: Digital marketing, social media marketing, email marketing, content marketing, influencer marketing, and SEO.
And much more.
Step 2: Use HostGator to get started
HostGator is your starting point, it gives you a direct access to “WordPress” your blogging platform and offers you a free domain name of your choice while keeping your WordPress site online. Using some other web hosting provider may seem complicated and require unnecessary configurations.
Using our HostGator discount link you get to pay less than its original price of $3.85/month.
Step 3: “Choose Your Preferred HostGator Plan”
Selecting the HostGator hatchling plan is more advisable and cost-effective after all that’s the minimum plan and you can always increase your plan anytime you want.
Step 4: Choose the domain name of your choice
After choosing your plan above, you will be directed to a page like this below to choose your domain name and complete your sign-up.
What to consider when choosing your blog domain name
- Make it Memorable and Easy to Spell – your domain name should be easy for people to remember and type into their browser. Avoid complex spellings or unnecessary hyphens.
- Make it Reflects Your Niche: Your domain name should give visitors a good idea of what your blog is about. Use relevant keywords related to your niche.
- Keep it Short and Sweet: Aim for a domain name that’s between 6-14 characters. Long domain names are harder to remember and type.
- Easy to Read or Pronounce: Avoid awkward letter combinations or double letters that might be confusing when pronounced.
You can find “Unique blog name ideas“
Step 5: Adjust your hosing subscription to the period you want
Make sure you are on the hatchling plan on the left-hand side and your subscription is adjusted to the period of one 1 year or 36 months based on what you can afford at the time.
Step 6: Create your HostGator account, enter your billing info and complete your checkout
Create your HostGator account by providing your email contact information and choosing a password.
Review your order details and all the information you’ve entered to ensure it’s how you intended and then checkout.
Step 7: Within Your HostGator Account “Install WordPress”
Action required – At the end of your HostGator sign-up, follow the on-screen instructions to complete your WordPress sign-up and installation.
You can also do this within your HostGator account once you are logged in, find a section labeled “Websites or WordPress”.
Click on it you will be directed to create a WordPress account after that you will be automatically logged in to WordPress to start creating blog posts and customizing your site pages.
Step 8: Manage your blog on WordPress and get used to its settings
When you are done creating your blog with HostGator you can hang around within WordPress. It’s really easy but at first, this will almost certainly seem complex for most people but after a week or one month of getting along with WordPress you will understand it better.
You can use the video below to learn more about how to use HostGator and WordPress to starting a blog.
Congratulations at this point you’ve just created a fully functional standard blog that you can use to start blogging about your niche. Your site is now available on Google and anywhere online.
Section 3: How To Grow Your Blog
The growth of your blog is not affected by your location in Ghana, except your content caters for just Ghanaian audience aside from that anyone around the world can find your blog mainly through Google or by any other means.
- How to find blog post topic ideas and write them
- How to monetize your blog effectively
- How to get traffic to your blog
How to find blog post topic ideas in your niche.
Below are several methods you can use to find blog post topic ideas in your niche.
1. Keyword Research
- Google Autocomplete: Start typing a topic into Google’s search bar and see what suggestions pop up. These are real queries people are searching for.
- Answer the Public: This free tool generates a list of common questions related to your topic based on search volume.
- Keyword research tools: Use platforms like Ahrefs, SEMrush, or Ubersuggest to find trending keywords in your niche. These can point to topics people are actively looking for.
2. Competitor Analysis
- Check other blogs in your niche: Review content from competitors and identify any gaps in their coverage or ideas you can expand on.
- Social listening: Monitor social media conversations around your competitors’ content. See what people are sharing or commenting on.
3. Topic Generator Tools
- HubSpot’s Blog Ideas Generator: Enter a few nouns and get a week’s worth of blog post ideas.
- Portent’s Content Idea Generator: This tool suggests catchy headlines that can spark blog post ideas.
- BlogAbout: It generates blog post title ideas by entering keywords.
To save you the hustle we have lists of handpicked blog post topic ideas in different niches and their sub-niches here – Blog Post Topic Ideas –
Related – How To Write A High Quality Blog Post
How to monetize your blog post effectively
Monetizing your blog effectively involves utilizing multiple methods of monetization that can generate revenue while maintaining the quality of your content and serving your audience’s interests.
Here are several approaches you can take to monetize your blog;
1. Display Ads
- Google AdSense: Google’s AdSense is one of the easiest ways to start monetizing your blog. It automatically places relevant ads on your site, and you earn money when users click on or view the ads.
- Ad networks: In addition to AdSense, you can also join ad networks like Media.net, PropellerAds, or AdThrive (for high-traffic blogs) to display targeted ads on your blog.
- Direct Ad Sales: If you have a large following, you can sell ad space directly to businesses or brands within your niche. This offers higher income per ad.
2. Affiliate Marketing
- Join Affiliate Programs: Promote products or services relevant to your blog’s niche and earn a commission for each sale made through your affiliate link. Popular affiliate programs include Amazon Associates, ShareASale, Rakuten, and CJ Affiliate.
- Write Product Reviews: Write detailed reviews of products or services you genuinely use or recommend. Include your affiliate links within the reviews.
- Create Resource Pages: Design a dedicated “resources” or “toolkit” page where you share the best products, tools, or services in your niche, all linked through your affiliate links.
These two mentioned above are the most popular ways you can use to monetize a blog especially a new blog.
There are other methods of monetization you can use to monetize your blog but they are more suitable for blogs that has some traffic coming in already, you can find these other methods here “7 Ways To Make Money Blogging“.
How to get traffic to your blog
Getting traffic to your blog is the most important single thing you need to succeed.
High traffic levels usually leads to increased visibility, higher recurring revenue, and a larger, more engaged audience.
Below are the most effective way you can use to get traffic to your blog:
1. Search Engine Optimization (SEO)
- Keyword Research: Identify relevant keywords using tools like Google Keyword Planner, Ahrefs, or SEMrush. Focus on both high-traffic keywords and long-tail keywords (specific, less competitive phrases).
- On-page SEO: Optimize your blog posts for SEO by including the target keyword in the title, URL, header tags (H1, H2), and throughout the content. Also, use proper formatting like bullet points, short paragraphs, and optimized images with alt text.
- Quality Content: Focus on creating high-quality, valuable, and unique content that answers common questions or solves problems. Google rewards helpful and comprehensive content with better rankings.
- Internal Linking: Link to other relevant posts on your blog to keep readers engaged and help search engines crawl your site more effectively.
- Mobile Optimization: Ensure that your blog is mobile-friendly. Google prioritizes mobile-optimized sites in its search rankings.
- Page Speed: Optimize your website’s speed. A slow-loading site can hurt your rankings and drive visitors away.
Related – How you can properly optimize your blog for SEO
2. Leverage Social Media
- Share Your Posts: Promote your blog posts on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Tailor the message for each platform and include an eye-catching image.
- Use Hashtags: Use relevant hashtags to reach a larger audience. On Instagram and Twitter, hashtags help categorize content, increasing discoverability.
- Engage with Followers: Actively respond to comments and messages, engage in conversations, and share content from others. Building a relationship with your followers increases the chances they will share your content.
- Join Relevant Groups: Participate in Facebook groups, LinkedIn groups, or Reddit communities related to your niche. Share valuable insights and link to your blog posts when appropriate (without spamming).
- Pinterest: If you have visually appealing content, use Pinterest. Create compelling pins that link back to your blog, and make sure your boards are optimized for search.
The 2 methods mentioned above are the most effective methods you can use to get traffic to your blog.
If you want to further more boost your traffic to the sky we have a complete lists of all the strategies you can use to promote your blog and get the lots of visitors to your new blog.
How to promote your blog posts effectively to boost your traffic
Simplified Summary
As you can see anyone in Ghana can start a blog and grow it to success. You just need to persist, learn what works, apply, see results and make necessary adjustments if required.
All of these might take time and cause some to give up, but if you persist long enough you will succeed the results are worthwhile.
Blogging is not an easy journey but something that truly pays offs at the end. There are many bloggers make more than $10,000 per month at least according to this blog income report.
If they can do it, with what I have seen myself so far, I think anyone interested enough in the blogging thing can truly succeed in it.
