In this post, we’ve covered
- What Are Backlinks:
- Two Types Of Backlinks
- Importance Of Building Backlinks
- 6 Most Effective Ways To Build Backlinks
- Better Alternatives To Building Backlinks
- How to start a monetizable blog in 6 easy steps
What are backlinks?
Backlinks are links that point to your website from other websites. They are a crucial factor in search engine ranking, as they signal to search engines like Google that your content is valuable and relevant.
Types of backlinks
- Do Follow backlinks
- No Follow backlinks
Do-follow and No-follow links are two types of backlinks that indicate whether or not a link should pass on SEO value (also called “link juice”) to the linked website.
Site owners or editors can decide to make a particular link a do-follow or no-follow backlink by choice, but most times this is set as do-follow by default, or else it’s customized to a no-follow by the site owner or editor.
Do-Follow Links
- Definition: These are regular links that pass SEO authority from the linking website to the linked website. Examples are links from normal websites like Obramestra, Forbes, etc.
- Purpose: Do-follow links help improve the linked website’s search engine ranking by telling search engines like Google to consider the link as a vote of confidence which it considers when ranking the linked website.
No-Follow Links
- Definition: These links do not pass SEO authority to the linked website. They include a special HTML attribute (rel=”nofollow”) that tells search engines not to count the link in their ranking algorithm. Examples are links in the commented section, links on social media, forum communities, etc.
- Purpose: No-follow links are often used when the linking website wants to refer to another site mainly to get traffic or referrals.
Importance Of Backlinks
Backlinks are = to a “Website Authority”. Google signals or assumes that content coming from a website with more authority [that is: a website that has more quality backlinks] is likely better than those coming from websites with lesser authority [that is: a website that has fewer backlinks].
Though this is true, this is not the only factor Google uses in determining how well a website page should rank on its search results.
Other factors are also considered, but we can conclude that backlinks alone have a lot more weight compared to many other considered factors.
Backlinks are basically built in two ways;
- Organically – This happens when other sites link to any page of your website [post or pages] freely by choice and not through your influence.
- Mannually – This happens when you influence other website owners directly or indirectly to link to your site using whitehat or blackhat backlink building methods.
It is advisable to utilize white hat methods of building backlinks to maintain a healthy site stay safe in the sight of Google and prevent Google from burying your site in the last pages of its search results.
In this post, we will cover white hat methods you can use to build healthy backlinks to your site.
6 effective ways of building backlinks to your blog
- Create High-quality Content
- Create Posts That Attracts Backlink
- Merely stay longer in your niche
- Start Guest Posting
- Use The Broken Link Method
- Create A Free Tool In Your Niche
[1]. Create Quality Content
This is the best way to encourage people to link to you, it is very likely that you wouldn’t link to a site with poorly written content especially when they are not ranking high enough to get found easily.
Most sites with high-quality content are likely to rank higher and get found by those who are likely to link to them.
This is the first step you should attempt to build backlinks to your site over time.
- How It Helps: When you consistently produce in-depth, well-researched, and valuable content, other websites will naturally want to link to your blog as a credible source.
- Action Steps: Focus on creating unique resources, tutorials, case studies, and guides that offer insights not readily available elsewhere. High-quality content encourages organic backlinks over time.
Further More – Secrets on how to create high-quality blog post
[2]. Start Guest Posting
Guest posting on authoritative blogs in your niche allows you to include backlinks to those guest blogs, driving traffic and improving your site’s SEO.
Reach out to blogs that accept guest posts and pitch valuable content ideas. Ensure the sites are reputable, and include a relevant link to your blog in your guest post bio or within the content.
How to use Guest Blogging to Build Backlinks
Guest blogging is a popular and effective way to build backlinks to your blog. Here’s a simple step-by-step process to use guest blogging to get backlinks:
1. Find Relevant Blogs in Your Niche
- Look for blogs that are related to your niche and accept guest posts.
- Use Google search queries like “write for us + [your niche]” or “guest post guidelines + [your niche]” to find sites that welcome guest contributions.
- Make sure the blog has a good audience, and its content is of high quality.
2. Check the Blog’s Guest Post Guidelines
- Once you find a blog you want to write for, carefully read their guest post guidelines. They’ll tell you how to pitch your idea and what type of content they accept.
- Follow their instructions exactly to increase your chances of acceptance.
3. Pitch Your Guest Post Idea
- Craft a compelling pitch that outlines the topic you want to write about. Make sure your idea is relevant to the blog’s audience and provides value.
- Keep your pitch concise and professional. Include your expertise on the subject and why your content will benefit their readers.
Example pitch:
Subject: Guest Post Pitch: “How to Use Content Marketing for Business Growth”
Hi [Name],
I’ve been reading your blog and really enjoyed your recent post about [related topic]. I would love to contribute a guest post on your blog titled “How to Use Content Marketing for Business Growth,” which I believe would be valuable to your audience. The article would cover [brief description of what the post will cover].
I look forward to hearing your thoughts!
Best regards,
[Your Name]
4. Write High-Quality, Original Content
- If your pitch is accepted, write a well-researched, high-quality post. The content should be engaging and relevant to the blog’s audience.
- Include a natural, non-spammy link to your blog within the content. This link should add value to the readers, like directing them to a related blog post or resource.
- Make sure the link is contextual (e.g., linking to a related post in your blog that helps the reader dive deeper into the topic).
5. Submit Your Post and Follow Up
- Submit your post according to the blog’s guidelines, and make sure it’s well-formatted.
- After submitting, follow up after a week if you haven’t received any confirmation or response.
Example:
Let’s say you have a blog about fitness and wellness. You find a popular health blog that accepts guest posts. After pitching a topic about “5 Essential Nutrition Tips for Fitness Enthusiasts,” the blog accepts your pitch.
You write a helpful, high-quality article with a link back to your own blog that provides even more nutrition tips. Once it’s published, you share it on your social media, and you’ve gained both a backlink and additional exposure.
We have a complete guide on “how to effectively start guest posting” and how you can land your site’s first guest post on an authoritative website.
Further More – Cheap guest posting services to help build your site authority faster
[3]. Create Posts That Attract Backlinks
Certain types of posts are more likely to attract backlinks. These include “ultimate guides,” original research, infographics stats, and controversial/opinion pieces.
Research the type of content that receives the most backlinks in your niche using tools like Ahrefs or BuzzSumo. Next, create similar types of content in the best possible way to encourage others to link to it.
How to create posts that attract backlinks;
Step 1: Identify a Relevant and Valuable Topic
- Choose a topic that is highly relevant to your audience and the industry you’re in.
- Solve problems or answer important questions that people in your niche are asking. The more useful and unique your content, the more likely others will link to it.
- Focus on evergreen content — topics that will remain useful for a long time, such as “how-to” guides or step-by-step tutorials.
Example: If you run a blog about digital marketing, a topic like “The Ultimate Guide to Email Marketing Automation” could attract backlinks, as it provides value that people will want to refer to over time.
2. Produce High-Quality, In-Depth Content
- Go beyond surface-level information. Your post should be comprehensive and provide everything a reader needs to understand the topic.
- Use original research, case studies, and statistics to back up your claims. Posts with data and research are much more likely to be referenced by others.
- Break down complex topics into easily digestible sections, with clear headings and subheadings.
Example: A blog post like “Most Effective Social Media Strategies for Businesses” could include original research or case studies about the results companies achieved with different social media strategies, providing solid content that people would want to link to.
3. Make Your Content Visually Engaging
- People are more likely to link to posts that have visual appeal. Add infographics, charts, graphs, or even videos to explain your points visually.
- Visuals make your content easier to digest and share, which increases the chances of getting backlinks.
Example: You could create a post titled “The Complete Infographic Guide to SEO for Beginners”. The infographic could summarize key steps in SEO, which other bloggers and websites could easily embed in their posts with a backlink.
4. Write Resource Lists, Guides, or Tutorials
- Resource lists, how-to guides, and step-by-step tutorials are types of content that naturally attract backlinks because they serve as a go-to resource for others.
- People tend to link to these types of posts when they need to provide their audience with useful resources.
Example: A post like “Top 50 Free Tools Every Content Marketer Should Use” is a valuable resource that others might link to when writing about content marketing.
[4]. Use the Broken Link Method
Broken link building involves finding broken links on other websites [links that no longer work] and suggesting your content as a replacement. This is a win-win effort. The site owner fixes a broken link on their site, which gains you a backlink.
Use tools like Check My Links or Ahrefs to find broken links on sites within your niche. After that, you can reach out to the website owner and suggest your content as a better alternative to link to.
The “Broken Link Method” is a great way to acquire backlinks by identifying and fixing broken links on other websites with your own content. Here’s a simple, step-by-step guide to using this method:
How to use Broken Link methods to build backlinks to your site
1. Find Relevant Websites in Your Niche
- Look for websites in your industry or niche that have high-quality content and link to external resources (like blogs, articles, tools, or studies).
- Tools like Ahrefs, SEMrush, or Broken Link Checker can help you find sites with broken links.
2. Identify Broken Links on These Sites
- Once you have a list of websites, use a tool like Check My Links (a Chrome extension) to quickly find broken links on the site.
- Broken links typically show up as 404 errors. These links might be outdated, or the content might have been moved or deleted.
3. Create Content to Replace the Broken Link
- If a broken link points to content that is related to your blog, create or identify existing content on your site that can serve as a suitable replacement.
- Your content should be relevant, high-quality, and valuable to ensure it’s worth linking to instead of the broken link.
4. Reach Out to the Website Owner
- Email the website owner or the content manager and inform them about the broken link on their site.
- Politely suggest that they replace the broken link with a link to your content. Be sure to explain why your content is a good fit as a replacement.
- Example email template:
Subject: Broken Link on [Website Name] — Suggesting a Replacement
Hi [Name],
I hope you’re doing well! I was browsing your article “[Title of Article]” and noticed that there’s a broken link on the page (the link to [Broken Link URL]).
I have a relevant article on my blog, “[Your Blog Post Title],” which could be a great replacement for that broken link. It covers [briefly describe your content], and I believe it will add value to your readers.
Feel free to check it out and let me know what you think!
Thanks in advance,
[Your Name]
[Your Blog URL]
5. Wait for a Response
- After reaching out, give the website owner some time to review your suggestion. If they find your content valuable, they may update the broken link with a link to your post.
6. Follow Up (If Needed)
- If you don’t receive a reply after a week or two, it’s okay to send a polite follow-up email asking if they had the chance to review your suggestion.
Example:
Let’s say you run a blog about content marketing. While browsing a popular marketing blog, you find a broken link in an article titled “Top 10 Content Marketing Tools”. The broken link goes to a tool that no longer exists. You have a blog post titled “The 10 Best Content Marketing Tools in 2024”.
You could email the site owner saying:
“Hi [Name], I noticed the broken link to the [Old Tool] in your article ‘Top 10 Content Marketing Tools’. I have a similar post on my blog, ‘The 10 Best Content Marketing Tools in 2025’, which could be a great replacement. Would you consider linking to it?”
If they agree, you’ll have earned a valuable backlink!
By following these steps, you can use the “Broken Link Building Method” to find opportunities to gain backlinks by helping other website owners fix broken link issues while benefiting your own blog.
[5]. Create a Free Tool in Your Niche
Offering a free tool (e.g., a calculator, plugin, or template) can attract a significant number of backlinks, as other blogs and websites will link to it as a useful resource.
Identify a need in your niche for a simple tool and create it. Promote the tool through your blog, social media, and outreach to other blogs, encouraging them to link to it.
How to create a simple tools on your site that will attract backlinks;
1. Choose the Type of Tool You Want to Create
- Think of a tool that will be useful and valuable to your audience. Tools that help solve a specific problem are more likely to be shared and linked to.
Some easy-to-create tool ideas:
- Calculator: A simple tool, like a BMI calculator, loan calculator, or SEO keyword difficulty tool.
- Quiz: An interactive quiz related to your niche (e.g., a fitness quiz or a marketing strategy quiz).
- Content Generator: A simple tool that generates content ideas or blog topics for users.
- Checklist: A downloadable checklist (e.g., a blog post checklist or SEO audit checklist).
2. Use a No-Code Platform to Build the Tool
- Platforms like Outgrow, Typeform, Jotform, or Elfsight offer tools that allow you to build interactive calculators, quizzes, and other useful widgets without writing code.
- For example, you can use Outgrow to create a calculator or quiz by selecting a template and customizing it with your content.
- Outgrow lets you design calculators, quizzes, and other interactive content, and then embed it easily on your site.
- Jotform lets you create form-based tools (like a survey or checklist) and then embed the forms on your website.
- Typeform offers tools for creating interactive forms, surveys, and quizzes that can be embedded on your site.
3. Create the Tool and Customize It
Once you’ve chosen a platform (e.g., Outgrow or Typeform), follow these steps:
- Sign up for the platform and choose a template that matches your tool idea (calculator, quiz, etc.).
- Customize the tool to fit your website’s purpose and niche. For example, if you’re creating a loan calculator, make sure it calculates the correct values based on your niche.
- Add branding: Customize the tool’s design to match your website’s theme (colors, fonts, logo) so it feels like a natural part of your site.
4. Integrate the Tool on Your Website
- After creating your tool, the platform will provide an embed code (usually JavaScript or HTML). Copy the code and paste it into your website where you want the tool to appear.
- You can embed the tool on a dedicated page, as a pop-up, or in the sidebar of your blog posts.
- Example: If you created an SEO Keyword Difficulty Calculator using Outgrow, embed it on a blog post about SEO tools or SEO strategies.
5. Make the Tool Shareable and Linkable
- Encourage others to use the tool by adding social sharing buttons (e.g., “Share on Twitter” or “Share on LinkedIn”) to the tool’s page.
- Offer an embed option for other websites. This allows other blog owners or influencers to add the tool to their site and automatically include a link back to your website. Platforms like Outgrow and Typeform typically allow users to share or embed the tools with attribution.
- Example: “Share this tool with your audience” or “Embed this tool on your website” button.
6. Promote the Tool
- Share the tool on your social media channels (Twitter, Facebook, LinkedIn) to increase visibility.
- Write a blog post about how your tool works, why it’s useful, and provide a call to action to use and share the tool.
- Reach out to other bloggers or influencers in your niche and offer them to embed or share the tool on their site. This often results in backlinks.
Example email template:
- Subject: Embed our free [Tool Name] on Your Website
- “Hi [Name],
I’ve created a free [tool type, e.g., SEO Keyword Difficulty Calculator] that I believe could be really useful for your audience. I’d love for you to embed it on your site with a backlink to mine! Here’s the embed code: [Embed Code].
Thanks for considering it!
Best regards,
[Your Name]”
7. Monitor Tool Usage and Backlinks
- After promoting and sharing your tool, use tools like Google Analytics and Ahrefs to track how many people are using it and where backlinks are coming from.
- If your tool is valuable, people will start linking to it and sharing it, creating natural backlinks to your site.
Example:
Let’s say you run a digital marketing blog, and you create a Simple ROI Calculator using a platform like Outgrow:
- You design the calculator that helps users calculate the return on investment for their marketing campaigns.
- You embed this tool on a blog post titled “How to Measure the ROI of Your Digital Marketing Campaigns”.
- You promote the tool on social media and email it to other marketers, asking them to share it with their audience.
- Over time, other marketers might embed your ROI calculator on their own sites (with a backlink to your blog), driving traffic and building backlinks.
[6]. Merely Stay Longer in Your Niche
Staying active and consistent in your niche builds your site authority over time. As your blog traffic grows, people will gradually start noticing and getting familiar with your content and naturally become more likely to link your content to their site, seeing you as a reliable source.
As you continue to produce content regularly and engage with your niche audience you will organically build backlinks over time even without much effort or manual link-build process.
Alternatives To Building Backlinks
Here are the two things I know are better than building backlinks.
- Focus on covering your niche
- Focus on creating high quality on your target lists of posts to keep them competitive on the search results
- Promote them as much as possible
Though building backlinks manually can boost your site’s initial ranking, it can’t help to maintain your position in Google search results, but high-quality content with a good engagement can.
If Google detects that your content is not good enough compared to other competing content you will lose your position even with thousands of high-quality backlinks, [essentially if your site has a less engagement rate, you will loss your search position].
In this case, you merely need to stay longer and focus on these three tips to help you achieve greater height over time, only that this may take more time but has more reward.
Its very advisable to first create your target collection of posts before building any type of backlinks manually.
How To Start A Monetizable Blog In 6 Simple Steps
If you haven’t started your blog yet, you can follow the 6 steps below to start your blog today to start growing your traffic and making money;
- Step 1: Click on “HostGator” to host your blog
- Step 2: Choose your preferred HostGator plan
- Step 3: Choose your preferred domain & complete your sign-up
- Step 4: Within your HostGator account “Install WordPress” your blogging platform
- Step 5: Within WordPress choose your blog theme [A Pre-built Site]
- Step 6: Customize the pre-designed pages and create blog posts.
HostGator gives you easy access to WordPress your blogging platform and a domain name of your choice.
Post End.
The Fastest Way to Start Making $10,000/month as a New Blogger
1. Get Started with HostGator – Your Blog’s Best Friend
The first step to making money blogging is having a solid foundation. HostGator offers affordable, reliable hosting, a free domain, and easy access to WordPress — the best platform for new bloggers. Sign up today and get your blog online in minutes.
👉 Get Started with HostGator Now!
2. Choose a Profitable Niche
Pick a profitable niche you’re interested in and ready to dive into. Focus on one niche, and be prepared to create content that solves your audience’s problems. You can still choose your niche after your blog is live online.
3. Create High-Impact Content
Start by making lists of your niche “money posts” [Posts good for affiliates or with high traffic volume suitable for ads]. These “money posts” are your primary focus. Then, also create supporting posts to build traffic and rank better in Google. The more content you create, the faster you’ll grow your audience.
4. Success Rules to Follow:
- Focus on Your Niche: Stick to one niche and become an expert in it.
- Quality Content Only: Focus on delivering value with every post.
- Have a Plan: Set clear goals for content creation and promotion [Like how many posts you intend to create and your plan on promoting them to help you grow your initial traffic].
HostGator has everything you need to get started quickly, with a platform that grows as you do. Ready to start making money with your blog?
👉 Launch Your Blog with HostGator Today
Doing these things will increase your chances of making more than $10,000/month consistently after 6 months to one year.