In today’s competitive real estate market, a successful blog can do more than just share insights—it can elevate your brand, attract qualified leads, and position you as a trusted voice in the industry.
Whether you’re a real estate agent, investor, or property enthusiast, having a blog is a powerful way to grow your online presence while making money.
One of the best ways to build a winning blog is by learning from those who’ve already done it. In this post, we’ll explore some of the most successful real estate blogs and break down the strategies that make them stand out.
If you’re ready to launch your own, start with this step-by-step guide on how to create a profitable real estate blog. As you plan your content, our list of real estate blog topic ideas will help ensure you’re covering what your audience actually wants to read.
In This Article, We’ve Covered
- 13 Examples of Real Estate Blogs
- Common success attributes among these blogs
- How to start a similar blog in steps
Important Note: Please note that metrics like traffic, income, number of posts, and DA can change over time. Websites may also be acquired, rebranded, or even shut down. While we strive to keep this content updated, we cannot guarantee complete accuracy at all times. We recommend verifying details directly from the sources if they are very important in your use case.
13 Successful Real Estate Blogs
Briefly tell me about the type of content this blog publishes if I intend to start a similar blog.
- The Real Estate Guys
- BiggerPockets
- Curbed
- Redfin Blog
- The Balance Small Business
- Zillow Porchlight
- Inman
- Real Estate Weekly
- Millionacres
- Goddard Real Estate
- REI Club
- The Mortgage Reports
- HouseLogic
[1]. The Real Estate Guys
Niche: Real estate investing and financial education
Overview: The Real Estate Guys is a long-running real estate investing podcast and blog, offering education on wealth building through property investment.
Content Types: Blog posts, podcasts, webinars, and real estate market trends.
Unique Features: Known for its engaging podcast, the site focuses on real estate education, with frequent guest experts sharing investment strategies and market insights.
Blog’s Insights
- Founder: Robert Helms and Russell Gray
- Monthly Traffic: 150,000 visits
- Estimated Monthly Income: $50,000
- Monetization: Affiliate marketing, sponsored content, courses
- Number of Posts: 400+
- DA: 55
- Contact: [email protected]
- Blog Age: 20 years (Founded in 2003)
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[2]. BiggerPockets
Niche: Real estate investing and networking
Overview: BiggerPockets is a comprehensive platform for real estate investors, providing forums, blog posts, podcasts, and tools to help people invest in real estate.
Content Types: Blog posts, calculators, real estate guides, podcasts, and forums.
Unique Features: BiggerPockets has one of the largest real estate investment communities, offering forums for discussion, deal analysis tools, and real estate calculators for investors.
Blog’s Insights
- Founder: Joshua Dorkin and Brandon Turner
- Monthly Traffic: 2 million visits
- Estimated Monthly Income: $500,000
- Monetization: Affiliate marketing, memberships, ads
- Number of Posts: 1,000+
- DA: 80
- Contact: [email protected]
- Blog Age: 15 years (Founded in 2008)
How to start a blog like “BiggerPockets” and make money
[3].Curbed
Niche: Real estate, architecture, and urban design
Overview: Curbed focuses on real estate, interior design, and city planning, offering insights into how urban landscapes are shaped and developed.
Content Types: Architecture news, home tours, real estate market trends, and city guides.
Unique Features: Curbed is recognized for its focus on the intersection of real estate and urban culture, often covering high-profile architectural projects and urban planning issues.
Blog’s Insights
- Founder: Lockhart Steele
- Monthly Traffic: 800,000 visits
- Estimated Monthly Income: $200,000
- Monetization: Ads, sponsored content
- Number of Posts: 1,500+
- DA: 75
- Contact: [email protected]
- Blog Age: 18 years (Founded in 2006)
How to start a blog like “Curbed” and make money
[4]. Redfin Blog
Niche: Real estate market insights and home buying/selling tips
Overview: The Redfin Blog provides information for home buyers and sellers, focusing on real estate market updates, tips for buyers, and selling strategies.
Content Types: Real estate market trends, home buyer/seller guides, housing data, and real estate tools.
Unique Features: Redfin leverages its massive real estate data to offer insights into market trends, offering detailed housing market analyses and updates.
Blog’s Insights
- Founder: David Eraker, Michael Dougherty, and David Selinger
- Monthly Traffic: 1 million visits
- Estimated Monthly Income: $300,000
- Monetization: Affiliate marketing, ads
- Number of Posts: 1,200+
- DA: 82
- Contact: [email protected]
- Blog Age: 15 years (Founded in 2009)
How to start a blog like “Redfin Blog” and make money
[5]. The Balance Small Business
Niche Focus: Budgeting, Investing, Mortgages, Economics, Banking
Small Business, Career Planning
Overview: The Balance Small Business covers a wide range of small business topics, including real estate, investing, property management, and real estate as a business venture. Its real estate section offers tips for real estate entrepreneurs and small investors, covering everything from starting a real estate business to scaling operations.
Content Types: How-to guides, investment tips, business advice, and real estate legal information.
Unique Features: The Balance offers in-depth, easy-to-understand guides for real estate investors and small business owners, providing practical business strategies alongside real estate advice.
Blog’s Insights
- Founder: Dotdash Meredith
- Monthly Traffic: 500,000 visits
- Estimated Monthly Income: $150,000
- Monetization: Affiliate marketing, ads
- Number of Posts: 800+
- DA: 76
- Contact: [email protected]
- Blog Age: 10 years (Founded in 2013)
How to start a blog like “The Balance Small Business” and make money
[6]. Zillow Porchlight
Niche: Real estate buying and selling tips
Overview: Zillow Porchlight is Zillow’s blog, providing resources and advice for home buyers, sellers, and renters, as well as market trends and design tips.
Content Types: Market trends, home buyer/seller guides, renovation tips, and real estate news.
Unique Features: As part of Zillow, Porchlight often uses Zillow’s extensive data to provide valuable insights into housing market trends, making it a go-to for real-time real estate statistics.
Blog’s Insights
- Founder: Zillow Group
- Monthly Traffic: 1.5 million visits
- Estimated Monthly Income: $400,000
- Monetization: Ads, affiliate marketing
- Number of Posts: 1,000+
- DA: 78
- Contact: [email protected]
- Blog Age: 12 years (Founded in 2011)
How to start a blog like “Zillow Porchlight” and make money
[7]. Inman
Niche: Real estate news and industry analysis
Overview: Inman is a leading source of real estate news, covering industry trends, marketing, and technology for real estate professionals.
Content Types: Industry news, market analysis, marketing tips, and agent/broker advice.
Unique Features: Inman is widely regarded as a go-to resource for real estate professionals, providing cutting-edge insights into market shifts, technology, and emerging trends in real estate.
Blog’s Insights
- Founder: Brad Inman
- Monthly Traffic: 200,000 visits
- Estimated Monthly Income: $100,000
- Monetization: Memberships, ads, sponsored content
- Number of Posts: 1,500+
- DA: 70
- Contact: [email protected]
- Blog Age: 25 years (Founded in 1998)
How to start a blog like “Inman” and make money
[8]. Real Estate Weekly
Niche: Commercial and residential real estate news
Overview: Real Estate Weekly covers news related to commercial and residential real estate, primarily in New York City but also across the country.
Content Types: News updates, market reports, property listings, and real estate transactions.
Unique Features: Known for its New York real estate coverage, Real Estate Weekly provides detailed insights into the NYC market, including significant property transactions and market trends.
Blog’s Insights
- Founder: Real Estate Weekly
- Monthly Traffic: 100,000 visits
- Estimated Monthly Income: $30,000
- Monetization: Ads, sponsored content
- Number of Posts: 600+
- DA: 60
- Contact: [email protected]/contact
- Blog Age: 30 years (Founded in 1993)
How to start a blog like “Real Estate Weekly” and make money
[9]. Millionacres
Niche: Real estate investing
Overview: Millionacres is a real estate investing platform run by The Motley Fool, providing educational content and resources for investors in real estate and REITs (Real Estate Investment Trusts).
Content Types: Investing tips, property market trends, REIT analysis, and guides on real estate investing.
Unique Features: Millionacres provides investment-focused real estate content, with a strong emphasis on helping individuals invest wisely in real estate assets and REITs.
Blog’s Insights
- Founder: The Motley Fool
- Monthly Traffic: 200,000 visits
- Estimated Monthly Income: $60,000
- Monetization: Affiliate marketing, ads
- Number of Posts: 500+
- DA: 65
- Contact: [email protected]
- Blog Age: 5 years (Founded in 2018)
How to start a blog like “Millionacres” and make money
[10]. Goddard Real Estate
Niche Focus: Real estate investment advice
Overview: This blog offers tips and strategies for real estate investors, covering topics like wholesaling, rental properties, and flipping houses.
Content Types: Real estate investing strategies, property management tips, and market insights.
Unique Features: The blog focuses on actionable strategies for investors looking to scale their portfolios, with an emphasis on maximizing returns through smart investment techniques.
Blog’s Insights
- Founder: Mark Goddard
- Monthly Traffic: 150,000 visits
- Estimated Monthly Income: $40,000
- Monetization: Affiliate marketing, sponsored content, courses
- Number of Posts: 400+
- DA: 58
- Contact: [email protected]
- Blog Age: 8 years (Founded in 2015)
How to start a blog like “Real Estate Investor Goddard” and make money
[11]. REI Club
Niche Focus: Real estate investing education
Overview: REI Club provides educational content for real estate investors, from beginners to experienced professionals, focusing on property investment, financing, and tax strategies.
Content Types: How-to articles, investment strategies, property management tips, and webinars.
Unique Features: The site offers a variety of resources for investors, including podcasts, videos, and webinars, making it an excellent resource for real estate education.
Blog’s Insights
- Founder: REI Club
- Monthly Traffic: 100,000 visits
- Estimated Monthly Income: $25,000
- Monetization: Affiliate marketing, ads, sponsored content
- Number of Posts: 300+
- DA: 55
- Contact: [email protected]
- Blog Age: 12 years (Founded in 2011)
How to start a blog like “REI Club” and make money
[12]. The Mortgage Reports
Niche: Mortgage advice and real estate financing
Overview: The Mortgage Reports offers mortgage and financing advice for home buyers, covering everything from loan types to interest rates and financial planning.
Content Types: Mortgage tips, financing guides, real estate market trends, and home buying tips.
Unique Features: The blog focuses on helping home buyers understand the mortgage process, with frequent updates on interest rates, loan options, and financial strategies for homeownership.
Blog’s Insights
- Founder: Dan Green
- Monthly Traffic: 180,000 visits
- Estimated Monthly Income: $45,000
- Monetization: Affiliate marketing, ads
- Number of Posts: 500+
- DA: 60
- Contact: [email protected]
- Blog Age: 10 years (Founded in 2013)
How to start a blog like “The Mortgage Reports” and make money
[13]. HouseLogic
Niche: Homeownership and real estate
Overview: HouseLogic provides advice for homeowners and buyers, covering topics such as home improvement, maintenance, and real estate transactions.
Content Types: Home buying/selling tips, DIY home improvement guides, and real estate advice.
Unique Features: HouseLogic stands out for its home improvement content, helping homeowners increase the value of their properties with practical tips and guidance.
Blog’s Insights
- Founder: National Association of Realtors
- Monthly Traffic: 250,000 visits
- Estimated Monthly Income: $70,000
- Monetization: Ads, sponsored content
- Number of Posts: 700+
- DA: 65
- Contact: [email protected]
- Blog Age: 10 years (Founded in 2013)
How to start a blog like “HouseLogic” and make money
The Blueprint of Top-Performing Real Estate Blogs
What separates profitable real estate blogs from abandoned ones? After analyzing dozens of successful property blogs, we’ve identified the core strategies that consistently deliver results in this competitive niche.
[1]. Content Depth That Builds Authority
The most successful real estate blogs, according to ones we’ve analyzed, have at least 300+ comprehensive posts covering:
- Hyperlocal market analyses (neighborhood spotlights, school district comparisons)
- Investment strategy guides (flipping, rental properties, REITs)
- First-time buyer resources (mortgage explainers, closing cost calculators)
- Renovation and staging tips
These blogs weren’t built at once; they took months and years to reach this number, after several revisions to refine and improve it. These posts can cover actionable insights you can’t find in generic articles, so it is a very good thing to learn from your competitors and improve what they have already done. (If you need inspiration? Explore our Real Estate Blog Topic Ideas to get you going.)
[2]. Strategic Monetization Approaches
While many beginners focus solely on ads, top performers diversify with:
1. Local Service Referrals – Earning $500 − $2,000 per closed referral through:
- Mortgage brokers
- Home inspectors
- Contractors
2. Premium Lead Generation – Selling qualified leads to agents through:
- Neighborhood-specific buyer guides
- Custom market reports
3. Digital Products – Creating and selling:
- Investment analysis templates
- Landlord toolkits
- Video courses
(See real examples in our Real Estate Blog Income Reports.)
[3]. Organic Growth Through Credibility
Successful real estate blogs don’t just actively build their backlinks through guest posting and other methods; they also organically acquire them by publishing link-worthy content that attracts backlinks over time, and because of this, they can be:
- Cited as sources in local news articles
- Featured in industry roundups
- Quoted in national publications
This isn’t about manipulative link-building—it’s about becoming the go-to resource in your market. (Learn: How to Earn High-Quality Backlinks.)
[4]. Technical Foundations for Visibility
Behind every successful real estate blog is:
- Strategic Internal Linking – Connecting neighborhood guides to market trends posts to keep readers engaged and boost SEO.
- Location-Specific SEO – Optimizing for hyperlocal searches like “Best neighborhoods in [city] for families” rather than generic terms.
- Regular Content Updates – Refreshing old posts with current market data and statistics. [Learn More: How often do you need to publish blog posts]
(Master these techniques with our SEO for Real Estate Blogs guide.)
[5]. The Long-Game Mindset
The reality? Most successful real estate blogs:
- Don’t see significant income for 12-24 months
- Require 3-5 years to reach peak potential
- Grow traffic 300%+ in years 2-4 through compounding
This isn’t a get-rich-quick scheme—it’s about building a sustainable asset. Most people are irritated by patience or the idea of having a long plan or strategy, but in reality, that is how it mostly works. It’s easier to achieve your big dreams over time rather than looking for shortcuts, even though they are faster and strategic blogging tactics to help boost the scale and pace of your success, but most of it is achieved over time after consistent effort and improvements. (Understand the timeline: Blogging Growth Phases.)
[6]. Community Building That Converts
The most profitable blogs create local hubs where readers:
- Return monthly for market updates
- Engage in comments with questions
- Share content with friends house-hunting
Your Roadmap to Success
- Lay the Foundation: How to Start a Real Estate Blog
- Study the market leaders in your space to see what works for them
- Develop your own blogging strategy: Learn how to create your blogging strategy
Key Insight: The real estate bloggers making $20,000+/month didn’t get there by accident—they followed this proven framework while adding their unique local expertise.
How to Launch a Profitable Real Estate Blog (Beginner’s Blueprint)
Want to create a successful real estate blog like the top performers we’ve analyzed? Here’s your complete roadmap to get started today and build a valuable online asset.
Why This Works: The most successful real estate bloggers all began with these fundamental steps. While it requires effort, the potential rewards make it worthwhile.
Phase 1: Find a Sub-niche Within Real Estate
Choose a specific real estate niche:
- Local market expertise (e.g., “Miami Luxury Condos”)
- First-time home buyer guides
- Real estate investing strategies
- Neighborhood spotlights
- Commercial property insights
Pro Tip: Narrowing your focus helps you stand out in a crowded market.
Phase 2: Set Up Your Blog (takes less than 15 Minutes)
- Get Reliable Hosting
→ Start with HostGator (Recommended for beginners)
→ Choose the Hatchling Plan ($2.75/month with our link)
→ Register your domain (e.g., DenverHomeExpert.com) - Install WordPress
→ One-click installation from your HostGator dashboard - Select a Professional Theme
→ Look for real estate-friendly designs
→ Ensure mobile responsiveness
→ Choose fast-loading templates
Phase 3: Create Foundational Content
Your first 5 essential posts:
- “[City] Home Buyer’s Ultimate Guide (2025)”
- “Best Neighborhoods for [Demographic] in [City]”
- “Current [City] Housing Market Trends”
- “Step-by-Step Home Buying Process”
- “[Neighborhood] School District Breakdown”
Content Tip: Include local market data and original photos for authenticity.
Phase 4: Launch & Grow
Immediate next steps:
- Set up basic pages (About, Contact, Resources)
- Install essential plugins (SEO, security, caching)
- Create social media profiles (Focus on Pinterest & Facebook)
- Begin building an email list
First 3-Month Goals:
✓ Publish 20 quality posts
✓ Gain 50 email subscribers
✓ Establish local connections
Phase 5: Monetization Pathways
Start monetizing your blog through:
- Local service referrals (Agents, lenders, inspectors)
- Affiliate partnerships (Home services, moving companies)
- Sponsored content (Local businesses)
- Digital products (Buyer checklists, investment calculators)
Earning Potential: Many real estate blogs reach $5,000+/month within 6-18 months.
Getting Started Checklist
- Choose your niche focus
- Register hosting & get a free domain using HostGator
- Install WordPress within HostGator
- Publish your first 5 posts
- Set up basic social media
Ready to Begin? Start Your Real Estate Blog Today with our step-by-step guidance.
Remember: Consistency is key. Most successful blogs take 6-12 months to gain traction, but the long-term rewards are substantial.
Other Examples of Blogs You Can Explore
Business Focus
Examples of business and finance blogs (Mortgage/investment content)
Property Specializations
Examples of travel blogs (Vacation home markets)
Examples of photography blogs (Property photography)
Examples of fashion blogs (Luxury home staging)
Home & Lifestyle
Examples of food blogs (Kitchen remodels)
Examples of mom blogs (Family-friendly homes)
Examples of lifestyle blogs (Interior design)
Technical & Tools
Examples of tech blogs (PropTech innovations)
Examples of product review blogs (Home gadgets)
Monetization Models
Examples of affiliate blogs (Real estate tools)
Examples of health and fitness blogs (Healthy home features)
Market Trends
Examples of sports blogs (Stadium area developments)
Examples of gaming blogs (eSports facility trends)
Complete Collections
Examples of successful blogs (All niches)
