In the competitive world of real estate, having a successful blog can significantly enhance your online presence, attract potential clients, and establish you as a trusted authority in the field.
Learning from successful real estate blogs can provide valuable insights into what works in this niche and how you can apply these strategies when starting yours to succeed faster.
In This Article, We’ve Covered
- 13 Examples of Real Estate Blogs
- Common success attributes among these blogs
- How to start a similar blog in steps
Note: Some information like traffic, income, number of posts, and DA, will usually change over time, the site itself might entirely be acquired and evolve into something else or even get terminated. We will try to keep the content as updated as we can but we don’t guarantee its accuracy at all times.
13 Successful Real Estate Blogs
Briefly tell me about the type of content this blog publishes if I intend to start a similar blog.
- The Real Estate Guys
- BiggerPockets
- Curbed
- Redfin Blog
- The Balance Small Business
- Zillow Porchlight
- Inman
- Real Estate Weekly
- Millionacres
- Goddard Real Estate
- REI Club
- The Mortgage Reports
- HouseLogic
[1]. The Real Estate Guys
Niche: Real estate investing and financial education
Overview: The Real Estate Guys is a long-running real estate investing podcast and blog, offering education on wealth building through property investment.
Content Types: Blog posts, podcasts, webinars, and real estate market trends.
Unique Features: Known for its engaging podcast, the site focuses on real estate education, with frequent guest experts sharing investment strategies and market insights.
Blog’s Insights
- Founder: Robert Helms and Russell Gray
- Monthly Traffic: 150,000 visits
- Estimated Monthly Income: $50,000
- Monetization: Affiliate marketing, sponsored content, courses
- Number of Posts: 400+
- DA: 55
- Contact: [email protected]
- Blog Age: 20 years (Founded in 2003)
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[2]. BiggerPockets
Niche: Real estate investing and networking
Overview: BiggerPockets is a comprehensive platform for real estate investors, providing forums, blog posts, podcasts, and tools to help people invest in real estate.
Content Types: Blog posts, calculators, real estate guides, podcasts, and forums.
Unique Features: BiggerPockets has one of the largest real estate investment communities, offering forums for discussion, deal analysis tools, and real estate calculators for investors.
Blog’s Insights
- Founder: Joshua Dorkin and Brandon Turner
- Monthly Traffic: 2 million visits
- Estimated Monthly Income: $500,000
- Monetization: Affiliate marketing, memberships, ads
- Number of Posts: 1,000+
- DA: 80
- Contact: [email protected]
- Blog Age: 15 years (Founded in 2008)
How to start a blog like “BiggerPockets” and make money
[3].Curbed
Niche: Real estate, architecture, and urban design
Overview: Curbed focuses on real estate, interior design, and city planning, offering insights into how urban landscapes are shaped and developed.
Content Types: Architecture news, home tours, real estate market trends, and city guides.
Unique Features: Curbed is recognized for its focus on the intersection of real estate and urban culture, often covering high-profile architectural projects and urban planning issues.
Blog’s Insights
- Founder: Lockhart Steele
- Monthly Traffic: 800,000 visits
- Estimated Monthly Income: $200,000
- Monetization: Ads, sponsored content
- Number of Posts: 1,500+
- DA: 75
- Contact: [email protected]
- Blog Age: 18 years (Founded in 2006)
How to start a blog like “Curbed” and make money
[4]. Redfin Blog
Niche: Real estate market insights and home buying/selling tips
Overview: The Redfin Blog provides information for home buyers and sellers, focusing on real estate market updates, tips for buyers, and selling strategies.
Content Types: Real estate market trends, home buyer/seller guides, housing data, and real estate tools.
Unique Features: Redfin leverages its massive real estate data to offer insights into market trends, offering detailed housing market analyses and updates.
Blog’s Insights
- Founder: David Eraker, Michael Dougherty, and David Selinger
- Monthly Traffic: 1 million visits
- Estimated Monthly Income: $300,000
- Monetization: Affiliate marketing, ads
- Number of Posts: 1,200+
- DA: 82
- Contact: [email protected]
- Blog Age: 15 years (Founded in 2009)
How to start a blog like “Redfin Blog” and make money
[5]. The Balance Small Business
Niche Focus: Budgeting, Investing, Mortgages, Economics, Banking
Small Business, Career Planning
Overview: The Balance Small Business covers a wide range of small business topics, including real estate, investing, property management, and real estate as a business venture. Its real estate section offers tips for real estate entrepreneurs and small investors, covering everything from starting a real estate business to scaling operations.
Content Types: How-to guides, investment tips, business advice, and real estate legal information.
Unique Features: The Balance offers in-depth, easy-to-understand guides for real estate investors and small business owners, providing practical business strategies alongside real estate advice.
Blog’s Insights
- Founder: Dotdash Meredith
- Monthly Traffic: 500,000 visits
- Estimated Monthly Income: $150,000
- Monetization: Affiliate marketing, ads
- Number of Posts: 800+
- DA: 76
- Contact: [email protected]
- Blog Age: 10 years (Founded in 2013)
How to start a blog like “The Balance Small Business” and make money
[6]. Zillow Porchlight
Niche: Real estate buying and selling tips
Overview: Zillow Porchlight is Zillow’s blog, providing resources and advice for home buyers, sellers, and renters, as well as market trends and design tips.
Content Types: Market trends, home buyer/seller guides, renovation tips, and real estate news.
Unique Features: As part of Zillow, Porchlight often uses Zillow’s extensive data to provide valuable insights into housing market trends, making it a go-to for real-time real estate statistics.
Blog’s Insights
- Founder: Zillow Group
- Monthly Traffic: 1.5 million visits
- Estimated Monthly Income: $400,000
- Monetization: Ads, affiliate marketing
- Number of Posts: 1,000+
- DA: 78
- Contact: [email protected]
- Blog Age: 12 years (Founded in 2011)
How to start a blog like “Zillow Porchlight” and make money
[7]. Inman
Niche: Real estate news and industry analysis
Overview: Inman is a leading source of real estate news, covering industry trends, marketing, and technology for real estate professionals.
Content Types: Industry news, market analysis, marketing tips, and agent/broker advice.
Unique Features: Inman is widely regarded as a go-to resource for real estate professionals, providing cutting-edge insights into market shifts, technology, and emerging trends in real estate.
Blog’s Insights
- Founder: Brad Inman
- Monthly Traffic: 200,000 visits
- Estimated Monthly Income: $100,000
- Monetization: Memberships, ads, sponsored content
- Number of Posts: 1,500+
- DA: 70
- Contact: [email protected]
- Blog Age: 25 years (Founded in 1998)
How to start a blog like “Inman” and make money
[8]. Real Estate Weekly
Niche: Commercial and residential real estate news
Overview: Real Estate Weekly covers news related to commercial and residential real estate, primarily in New York City but also across the country.
Content Types: News updates, market reports, property listings, and real estate transactions.
Unique Features: Known for its New York real estate coverage, Real Estate Weekly provides detailed insights into the NYC market, including significant property transactions and market trends.
Blog’s Insights
- Founder: Real Estate Weekly
- Monthly Traffic: 100,000 visits
- Estimated Monthly Income: $30,000
- Monetization: Ads, sponsored content
- Number of Posts: 600+
- DA: 60
- Contact: [email protected]/contact
- Blog Age: 30 years (Founded in 1993)
How to start a blog like “Real Estate Weekly” and make money
[9]. Millionacres
Niche: Real estate investing
Overview: Millionacres is a real estate investing platform run by The Motley Fool, providing educational content and resources for investors in real estate and REITs (Real Estate Investment Trusts).
Content Types: Investing tips, property market trends, REIT analysis, and guides on real estate investing.
Unique Features: Millionacres provides investment-focused real estate content, with a strong emphasis on helping individuals invest wisely in real estate assets and REITs.
Blog’s Insights
- Founder: The Motley Fool
- Monthly Traffic: 200,000 visits
- Estimated Monthly Income: $60,000
- Monetization: Affiliate marketing, ads
- Number of Posts: 500+
- DA: 65
- Contact: [email protected]
- Blog Age: 5 years (Founded in 2018)
How to start a blog like “Millionacres” and make money
[10]. Goddard Real Estate
Niche Focus: Real estate investment advice
Overview: This blog offers tips and strategies for real estate investors, covering topics like wholesaling, rental properties, and flipping houses.
Content Types: Real estate investing strategies, property management tips, and market insights.
Unique Features: The blog focuses on actionable strategies for investors looking to scale their portfolios, with an emphasis on maximizing returns through smart investment techniques.
Blog’s Insights
- Founder: Mark Goddard
- Monthly Traffic: 150,000 visits
- Estimated Monthly Income: $40,000
- Monetization: Affiliate marketing, sponsored content, courses
- Number of Posts: 400+
- DA: 58
- Contact: [email protected]
- Blog Age: 8 years (Founded in 2015)
How to start a blog like “Real Estate Investor Goddard” and make money
[11]. REI Club
Niche Focus: Real estate investing education
Overview: REI Club provides educational content for real estate investors, from beginners to experienced professionals, focusing on property investment, financing, and tax strategies.
Content Types: How-to articles, investment strategies, property management tips, and webinars.
Unique Features: The site offers a variety of resources for investors, including podcasts, videos, and webinars, making it an excellent resource for real estate education.
Blog’s Insights
- Founder: REI Club
- Monthly Traffic: 100,000 visits
- Estimated Monthly Income: $25,000
- Monetization: Affiliate marketing, ads, sponsored content
- Number of Posts: 300+
- DA: 55
- Contact: [email protected]
- Blog Age: 12 years (Founded in 2011)
How to start a blog like “REI Club” and make money
[12]. The Mortgage Reports
Niche: Mortgage advice and real estate financing
Overview: The Mortgage Reports offers mortgage and financing advice for home buyers, covering everything from loan types to interest rates and financial planning.
Content Types: Mortgage tips, financing guides, real estate market trends, and home buying tips.
Unique Features: The blog focuses on helping home buyers understand the mortgage process, with frequent updates on interest rates, loan options, and financial strategies for homeownership.
Blog’s Insights
- Founder: Dan Green
- Monthly Traffic: 180,000 visits
- Estimated Monthly Income: $45,000
- Monetization: Affiliate marketing, ads
- Number of Posts: 500+
- DA: 60
- Contact: [email protected]
- Blog Age: 10 years (Founded in 2013)
How to start a blog like “The Mortgage Reports” and make money
[13]. HouseLogic
Niche: Homeownership and real estate
Overview: HouseLogic provides advice for homeowners and buyers, covering topics such as home improvement, maintenance, and real estate transactions.
Content Types: Home buying/selling tips, DIY home improvement guides, and real estate advice.
Unique Features: HouseLogic stands out for its home improvement content, helping homeowners increase the value of their properties with practical tips and guidance.
Blog’s Insights
- Founder: National Association of Realtors
- Monthly Traffic: 250,000 visits
- Estimated Monthly Income: $70,000
- Monetization: Ads, sponsored content
- Number of Posts: 700+
- DA: 65
- Contact: [email protected]
- Blog Age: 10 years (Founded in 2013)
How to start a blog like “HouseLogic” and make money
Common Attributes Among Successful Real Estate Blogs
If you examine these successful real estate blogs individually, you’ll notice they share several key features.
These attributes are essential for achieving a similar level of success.
Below are these common traits among these successful real estate blogs:
- 400+ Published Posts: Most have at least 400 posts published.
- Thousands of Backlinks: These blogs have acquired a good number of backlinks organically over time and not manually.
- Multiple Monetization Methods: They mostly make over 10,000 per month utilizing monetization methods like:
- Display ads [Google AdSense, Mediavine, Adthrive & Ezoic are the most utilized].
- Affiliate promotions [mostly using Impact radius, PartnerStack, etc., and other single affiliate programs]
- Sponsorships
- Digital info products [courses & e-books]
- Active for 3+ Years: They have been active for a minimum of three years which allows them to gain experience, grow, and refine their initial approach to something better.
- Strong Internal Linking: Effective internal linking has helped them gain more indexed pages and better Google ranking, while also helping to keep readers longer on their site.
- Regular Visit: These blogs have built a loyal base of repeat visitors who regularly engage with their content and are likely to click on their blog on similar search queries in Google search results due to trust of familiarity.
These are common traits found among the successful blogs mentioned in this post which have helped them achieve these successes. Content quality is vital, it evolves as the blog grows, and owners learn to enhance and refine it over time.
You can master these strategies in our vital post on the “12 Key Blogging Tips and Strategies.”
How to Start A Similar Real Estate Blog And Make Money
Here is how you can start a similar blog like the ones mentioned in this post.
According to my experience, I think anyone at all very interested in blogging will succeed just like these ones mentioned here just that sometimes it also takes time.
Start Below
Start within a sub-niche in your niche
We have a list of several real estate blog post topic ideas under different sub-niches to find blog post topic ideas to write about.
If you decide on which sub-niche to go into within the blog niche you can follow the below steps to set up your blog and get it ready for publishing blog posts.
Follow the steps below to get started when you’ve chosen your niche.
- Step 1: Click on “HostGator” to host your blog
- Step 2: Choose your preferred HostGator plan
- Step 3: Choose your preferred domain & complete your sign-up
- Step 4: Within your HostGator account “Install WordPress” your blogging platform
- Step 5: Within WordPress choose your blog theme [A Pre-built Site]
- Step 6: Customize the pre-designed pages, and start writing and publishing blog posts.
As you get started, things will become clearer as you gradually gain experience and understand how things work.
You can start by making a list of your niche blog posts – Real Estate Blog Post Topic Ideas
This is how you can start and grow a blog like the ones mentioned in this post.
