Fashion blogging provides a vibrant space to showcase your unique style and connect with a worldwide audience.
Whether you’re just starting out or looking to elevate your fashion blog, learning from established industry leaders can fast-track your success.
By analyzing the strategies behind top fashion and beauty blogs, you can uncover key insights that will help you build a blog that not only attracts readers but also stands out in a crowded space. From this list, you will get insight on how to start your own fashion blog and boost your blog’s visibility with effective content strategies.
In this post, we’ll dive into 15 examples of successful fashion blogs and highlight the strategies that have led them to lasting success.
In This Article, We’ve Covered
- 18 Examples of Fashion Blogs
- Common success attributes among these blogs
- How to start a similar blog in steps
Important Note: Please note that metrics like traffic, income, number of posts, and DA can change over time. Websites may also be acquired, rebranded, or even shut down. While we strive to keep this content updated, we cannot guarantee complete accuracy at all times. We recommend verifying details directly from the sources if they are very important in your use case.
20 Examples of Successful Fashion & Beauty Blogs
Briefly tell me about the type of content this blog publishes if I intend to start a similar blog.
- The Blonde Salad
- Into The Gloss
- Man Repeller
- The Skinny Confidential
- The Sartorialist
- Byrdie
- Style Me Pretty
- Happily Grey
- The Beauty Look Book
- This Is Glamorous
- Makeup and Beauty Blog
- Cupcakes and Cashmere
- Sincerely Jules
- Makeup Alley
- A Beautiful Mess
- Chic Happens
- Beauty Bakerie
- Huda Beauty
[1]. The Blonde Salad
Key Stats
- Founder: Chiara Ferragni
- Monthly Traffic: ~1.5M+ visitors
- Monthly Income: $100K+ (from ads, sponsorships, and fashion lines)
- Monetization Methods:
- Sponsored posts (luxury brand collaborations)
- Affiliate marketing (earning commissions via Revolve, Amazon, etc.)
- Digital products (e-books, courses)
- Merchandise (The Blonde Salad Collection)
- Social media partnerships (Instagram, TikTok)
Related: How Fashion & Beauty Blogs Make Money
Early Beginnings: How The Blonde Salad Started
Chiara Ferragni launched The Blonde Salad in 2009 while studying law in Milan. At first, it was just a personal style diary where she posted:
- Outfit photos
- Shopping hauls
- Fashion week coverage
Her relatable yet aspirational style quickly gained attention, and by 2011, she was collaborating with major brands like Dior and Chanel.
Related: How to Start a Fashion Blog
The Blonde Salad’s Success Strategy
What made this blog grow into a multi-million-dollar brand?
✅ High-Quality Visuals & Professional Photography
Chiara invested in professional photoshoots early on, making her content stand out.
Related: Best Photography Blogs for Inspiration
✅ Personal Branding (She Became the Face of the Blog)
Unlike anonymous bloggers, Chiara put herself front and center, making her audience feel connected.
Related: How to Build a Personal Brand as a Blogger
✅ Diversified Income Streams
She didn’t just rely on ads—she launched:
- A shoe line
- A clothing collection
- Paid collaborations
Related: Proven Ways to Monetize a Blog
✅ Social Media Domination (29M+ Instagram Followers)
She leveraged Instagram, TikTok, and Pinterest to grow beyond just blogging.
Related: How to Use Instagram for Blogging
How to Start a Blog Like The Blonde Salad in 5 Steps
Step 1: Pick a Niche (Fashion, Lifestyle, or Luxury)
- Narrow it down (e.g., sustainable fashion, luxury styling, streetwear).
Related: Most Profitable Blogging Niches
Step 2: Set Up Your Blog (Domain + Hosting)
- Buy a domain (Namecheap or HostGator)
- Get hosting (I recommend HostGator—affordable & reliable)
- Install WordPress (Best for customization)
Related: Best Web Hosting for Bloggers
Step 3: Create Stunning Content
- Write detailed fashion guides (1,500+ words).
- Use high-quality images (invest in a good camera).
Related: How to Write a High-Quality Blog Post
Step 4: Monetize Fast
- Affiliate marketing (Amazon, Revolve, ShopStyle)
- Sponsored posts (reach out to brands)
- Sell digital products (e-books, styling guides)
Related: Best Affiliate Programs for Bloggers
Step 5: Promote & Scale
- Pinterest & Instagram (Best for fashion blogs).
- SEO & Backlinks (Get traffic from Google).
Related: How to Increase Blog Traffic
[2]. Into The Gloss
Niche: Beauty and skincare
Overview: Into The Gloss is a beauty blog known for its insider interviews and detailed product recommendations.
Content Types: Skincare routines, beauty product reviews, interviews with beauty insiders.
Unique Features: Features the highly popular Top Shelf series, showcasing the beauty routines of celebrities and industry experts.
Blog’s Insights
- Founder: Emily Weiss
- Monthly Traffic: 1 million visits
- Estimated Monthly Income: $150,000
- Monetization: Display ads, sponsored content, product reviews
- Number of Posts: 4,000+
- DA: 80
- Contact: [email protected]
- Blog Age: 11 years (Founded in 2013)
How to start a blog like “Into The Gloss” and make money
[3]. Man Repeller
Niche: Fashion and lifestyle
Overview: Founded by Leandra Medine, is known for its witty and irreverent take on fashion. The blog explores trends and style with a humorous lens, encouraging readers to dress for themselves rather than for others. It covers everything from high fashion to everyday style tips.
Content Types: Fashion commentary, cultural pieces, and personal essays.
Unique Features: It’s a unique, humorous take on fashion trends that aren’t necessarily about being attractive but about self-expression.
Blog’s Insights
- Founder: Leandra Medine
- Link: Man Repeller
- Monthly Traffic: 500,000 visits
- Estimated Monthly Income: $25,000
- Monetization: Sponsored content, affiliate marketing
- Number of Posts: 1,000+
- DA: 71
- Contact: [email protected]
- Blog Age: 12 years (Founded in 2012)
How to start a blog like “Man Repeller” and make money
Niche Focus: Lifestyle, beauty, and wellness
Overview: Created by Lauryn Evarts Bosstick, The Skinny Confidential covers a broad spectrum of lifestyle topics, from beauty hacks to fitness routines and relationship advice.
Content Types: Wellness tips, beauty tutorials, relationship advice, and business tips.
Unique Features: Known for its blunt and witty style, as well as a strong focus on female empowerment and personal development.
Blog’s Insights
- Founder: Lauryn Evarts
- Monthly Traffic: 500,000 visits
- Estimated Monthly Income: $100,000
- Monetization: Affiliate marketing, sponsored posts, product sales
- Number of Posts: 6,000+
- DA: 75
- Contact: [email protected]
- Blog Age: 13 years (Founded in 2011)
[5]. The Sartorialist
Niche: Street fashion photography
Overview: The Sartorialist, created by Scott Schuman, is a street-style blog that captures real people in unique and stylish outfits around the world. Scott’s photography focuses on the artistry of everyday fashion, highlighting personal expression through clothing.
Content Types: Street style photography, fashion trends, and personal style commentary.
Unique Features: Known for capturing everyday people with exceptional style, offering an authentic look into global street fashion.
Blog’s Insights
- Founder: Scott Schuman
- Link: The Sartorialist
- Monthly Traffic: 300,000 visits
- Estimated Monthly Income: $15,000
- Monetization: Sponsored content, advertising
- Number of Posts: 1,000+
- DA: 65
- Contact: [email protected]
- Blog Age: 17 years (Founded in 2007)
How to start a blog like “The Sartorialist” and make money
[6]. Byrdie
Niche: Beauty, wellness, and lifestyle
Overview: Byrdie is a comprehensive beauty site offering expert tips on skincare, makeup, and wellness. They offer beauty-related product reviews with a focus on holistic beauty.
Content Types: Beauty guides, product reviews, and wellness articles.
Unique Features: It emphasizes practical beauty advice and features contributions from dermatologists and makeup artists.
Blog’s Insights
- Founder: Byrdie Team
- Monthly Traffic: 800,000 visits
- Estimated Monthly Income: $120,000
- Monetization: Sponsored content, affiliate marketing
- Number of Posts: 6,000+
- DA: 85
- Contact: [email protected]
- Blog Age: 7 years (Founded in 2016)
[7]. Style Me Pretty
Niche: Weddings and event planning
Overview: Style Me Pretty is one of the most well-known wedding fashion blogs, featuring wedding inspiration, vendor directories, planning tips, fashionable tips, and lifestyle content.
Content Types: Real wedding features, planning guides, DIY tips.
Unique Features: Known for its visually stunning wedding inspiration galleries and vendor connections.
Blog’s Insights
- Founder: Abby Larson
- Link: Style Me Pretty
- Monthly Traffic: 350,000 visits
- Estimated Monthly Income: $15,000
- Monetization: Sponsored posts, affiliate marketing, ads
- Number of Posts: 900+
- DA: 62
- Contact: [email protected]
- Blog Age: 15 years (Founded in 2009)
How to start a blog like “Style Me Pretty” and make money
[8]. Happily Grey
Niche: Fashion and lifestyle, & travel
Overview: Created by Mary Lawless Lee, Happily Grey is a fashion and lifestyle blog focusing on casual elegance and travel. Mary’s style is characterized by neutral tones and minimalistic designs, and the blog emphasizes effortless elegance and personal style.
Content Types: Fashion editorials, personal style, and travel features.
Unique Features: Features a neutral, subdued aesthetic, highlighting minimalist fashion and lifestyle.
Blog’s Insights
- Founder: Mary Seng
- Link: Happily Grey
- Monthly Traffic: 300,000 visits
- Estimated Monthly Income: $18,000
- Monetization: Affiliate marketing, sponsored posts, brand collaborations
- Number of Posts: 500+
- DA: 59
- Contact: [email protected]
- Blog Age: 10 years (Founded in 2014)
How to start a blog like “Happily Grey” and make money
[9]. The Beauty Look Book
Niche: Beauty and skincare
Overview: The Beauty Look Book focuses on luxury beauty and skincare, offering in-depth product reviews and beauty tutorials.
Content Types: Beauty reviews, makeup swatches, and skincare guides.
Unique Features: Known for its emphasis on luxury beauty products and high-quality photography.
Blog’s Insights
- Founder: Sabrina
- Monthly Traffic: 200,000 visits
- Estimated Monthly Income: $25,000
- Monetization: Affiliate marketing, sponsored content
- Number of Posts: 2,500+
- DA: 60
- Contact: [email protected]
- Blog Age: 10 years (Founded in 2013)
[10]. This Is Glamorous
Niche: Fashion, lifestyle, and interior design
Overview: This Is Glamorous is a lifestyle and fashion blog that features beautiful photography and curated content.
The blog covers a wide range of topics, including fashion, travel, interior design, and lifestyle, all presented with a glamorous aesthetic. This Is Glamorous is known for its elegant and romantic aesthetic.
Content Types: Home decor inspiration, fashion, travel guides, and recipes.
Unique Features: Focuses on luxurious and aspirational living, with beautifully curated visuals.
Blog’s Insights
- Founder: Desiree Murphy
- Link: This Is Glamorous
- Monthly Traffic: 200,000 visits
- Estimated Monthly Income: $8,000
- Monetization: Sponsored posts, affiliate marketing
- Number of Posts: 600+
- DA: 53
- Contact: [email protected]
- Blog Age: 15 years (Founded in 2009)
How to start a blog like “This Is Glamorous” and make money
[11]. Makeup and Beauty Blog
Niche: Makeup and beauty
Overview: Run by Karen, the Makeup and Beauty Blog covers makeup tutorials, product reviews, drugstore beauty products, and beauty industry news.
Content Types: Makeup reviews, beauty tutorials, and skincare tips.
Unique Features: Known for its relatable and humorous tone, making beauty accessible for all readers.
Blog’s Insights
- Founder: Karen
- Monthly Traffic: 250,000 visits
- Estimated Monthly Income: $35,000
- Monetization: Affiliate marketing, sponsored content
- Number of Posts: 3,000+
- DA: 68
- Contact: [email protected]
- Blog Age: 14 years (Founded in 2009)
[12]. Cupcakes and Cashmere
Niche: Fashion, beauty, and lifestyle
Overview: Cupcakes and Cashmere, created by Emily Schuman, combines fashion, beauty, and lifestyle content. The blog offers style tips, recipes, and home decor ideas, focusing on the balance between glamour and everyday life.
Content Types: Fashion tips, beauty tutorials, home décor advice, and recipes.
Unique Features: A blend of high-end fashion with everyday living, offering both luxury and attainable lifestyle content.
Blog’s Insights
- Founder: Emily Schuman
- Link: Cupcakes and Cashmere
- Monthly Traffic: 500,000 visits
- Estimated Monthly Income: $25,000
- Monetization: Affiliate marketing, sponsored posts, brand collaborations
- Number of Posts: 1,200+
- DA: 73
- Contact: [email protected]
- Blog Age: 14 years (Founded in 2010)
How to start a blog like “Cupcakes and Cashmere” and make money
[13]. Sincerely Jule
Niche: Fashion and lifestyle
Overview: Sincerely Jules, run by Julie Sarinana, features a blend of fashion, travel, and lifestyle content. Jules shares her personal style, travels, and inspirations, often focusing on casual, laid-back looks.
Content Types: Fashion photography, personal style, travel, and beauty tips.
Unique Features: Known for its California-chic, laid-back aesthetic with a focus on personal fashion style.
Blog’s Insights
- Founder: Julie Sariñana
- Link: Sincerely Jules
- Monthly Traffic: 300,000 visits
- Estimated Monthly Income: $15,000
- Monetization: Affiliate marketing, sponsored posts, brand collaborations
- Number of Posts: 700+
- DA: 60
- Contact: [email protected]
- Blog Age: 12 years (Founded in 2012)
How to start a blog like “Sincerely Jules” and make money
[14]. Makeup Alley
Niche: Beauty reviews and community
Overview: Makeup Alley offers extensive reviews and ratings of beauty products from users around the world.
Content Types: User reviews, forums, beauty advice.
Unique Features: A vast database of user-generated reviews on thousands of beauty products, making it a go-to resource for peer-to-peer beauty advice.
Blog’s Insights
- Founder: Tamara
- Monthly Traffic: 1 million visits
- Estimated Monthly Income: $100,000
- Monetization: Ads, affiliate marketing
- Number of Posts: 7,000+
- DA: 78
- Contact: [email protected]
- Blog Age: 21 years (Founded in 2002)
[15]. A Beautiful Mess
Niche: DIY, crafts, and lifestyle
Overview: A Beautiful Mess is a lifestyle blog by Elsie Larson and Emma Chapman, focusing on DIY projects, home decor, food, and style. The blog is colorful and vibrant, encouraging readers to embrace creativity in all aspects of life.
Content Types: DIY tutorials, home decorating ideas, recipes, and crafts.
Unique Features: Focuses on easy-to-do projects that make homes more personal and unique, with an emphasis on creativity and color.
Blog’s Insights
- Founders: Elsie Larson & Emma Chapman
- Link: A Beautiful Mess
- Monthly Traffic: 400,000 visits
- Estimated Monthly Income: $20,000
- Monetization: Affiliate marketing, sponsored content, digital products
- Number of Posts: 1,500+
- DA: 71
- Contact: [email protected]
- Blog Age: 14 years (Founded in 2010)
How to start a blog like “A Beautiful Mess” and make money
[16]. Chic Happens
Niche: Fashion, beauty, and lifestyle
Overview: Chic Happens, run by a group of fashion enthusiasts, showcases personal style, fashion trends, and lifestyle content. The blog emphasizes embracing individual style and exploring the latest in fashion.
Content Types: Fashion tips, beauty advice, and lifestyle inspiration.
Unique Features: Blends boutique shopping with personal style tips, offering a direct connection to purchasable items.
Blog’s Insights
- Founder: Carla N.
- Link: Chic Happens
- Monthly Traffic: 150,000 visits
- Estimated Monthly Income: $7,000
- Monetization: Sponsored posts, affiliate marketing
- Number of Posts: 500+
- DA: 55
- Contact: [email protected]
- Blog Age: 8 years (Founded in 2016)
How to start a blog like “Chic Happens” and make money
[17]. Beauty Bakerie
Niche: Beauty and cosmetics
Overview: Beauty Bakerie started as a makeup brand, but its blog offers insights into beauty tips, makeup tutorials, and the story behind its empowering brand message.
Content Types: Makeup tutorials, beauty inspiration, and brand updates.
Unique Features: Known for its playful, bakery-themed cosmetics line and empowering brand story, especially highlighting diversity and inclusivity.
Blog’s Insights
- Founder: Cashmere Nicole
- Monthly Traffic: 300,000 visits
- Estimated Monthly Income: $40,000
- Monetization: Product sales, affiliate marketing
- Number of Posts: 1,500+
- DA: 60
- Contact: [email protected]
- Blog Age: 6 years (Founded in 2017)
[18]. Huda Beauty
Niche: Beauty, cosmetics, and skincare
Overview: Founded by Huda Kattan, Huda Beauty covers everything from makeup tutorials to beauty product launches, particularly focusing on the Huda Beauty cosmetics line.
Content Types: Makeup tutorials, product reviews, skincare advice, and beauty news.
Unique Features: One of the most influential beauty blogs, especially known for bold makeup looks, product launches, and tutorials, with a large social media following.
Blog’s Insights
- Founder: Huda Kattan
- Monthly Traffic: 1 million visits
- Estimated Monthly Income: $150,000
- Monetization: Product sales, sponsored content, affiliate marketing
- Number of Posts: 5,000+
- DA: 83
- Contact: [email protected]
- Blog Age: 8 years (Founded in 2015)
Key Traits of Top-Performing Fashion Blogs
Analyzing the most successful fashion blogs reveals a pattern of shared characteristics that contribute to their growth and profitability. These elements aren’t just coincidental—they’re foundational to their success.
Here’s what thriving fashion blogs have in common:
✅ 500+ High-Quality Posts – Consistency matters. Established blogs maintain a robust content library, ensuring they rank for countless search queries. (Related: How Often Should I Post on My Blog?)
✅ 10,000+ Organic Backlinks – Authority is earned, not bought. These blogs attract natural backlinks through shareable content, collaborations, and media mentions. (Related: How to Get Backlinks Fast)
✅ Diverse Revenue Streams – Top blogs earn $15,000+/month using:
- Display Ads (Mediavine, Raptive, AdThrive)
- Affiliate Marketing (Impact, ShareASale, niche-specific programs)
- Sponsored Content (brand partnerships)
- Digital Products (e-books, courses, presets)
(Related: 7 Ways to Monetize a Blog)
✅ 4+ Years of Active Growth – Success isn’t overnight. Longevity allows for refining strategies, building trust, and adapting to trends. (Related: How Long Does It Take to Make Money Blogging?)
✅ Strategic Internal Linking – They interlink posts seamlessly, boosting SEO and keeping readers engaged longer. (Related: How to Increase Website Retention Time)
✅ Loyal, Returning Audiences – A dedicated following means higher engagement, repeat traffic, and stronger conversion rates. (Related: How to Increase Blog Traffic)
Why Content Quality Evolves
Early posts may not match later work, but persistence pays off. As bloggers learn SEO, storytelling, and audience needs, their content improves—fueling sustained growth. (Related: How to Write a High-Quality Blog Post)
Other Relevant Posts
- How to Start a Fashion Blog – Foundational guide for beginners.
- Fashion Blog Income Reports – Proof of monetization potential.
- Examples of Successful Fashion Blogs – Inspiration from industry leaders.
- Best Blog Advertising Networks – Maximize ad revenue.
- How to Use Instagram for Blogging – Cross-promotion tips.
- 12 Key Blogging Tips and Strategies.
How to Start a Similar Profitable Fashion Blog Like the Pros
Here is how you can launch a successful fashion blog and make money? Follow this step-by-step guide—it’s easier than you think!
Why You Can Succeed:
Blogging isn’t about luck; it’s about consistency, strategy, and patience. If you’re passionate about fashion and willing to learn, you can build a thriving blog—just like the top influencers mentioned earlier.
Step 1: Pick a Sub-Niche (Stand Out!)
Fashion is broad, so narrow your focus to attract a loyal audience. Consider:
✔ Sustainable Fashion
✔ Luxury Style on a Budget
✔ Modest Fashion
✔ Men’s Streetwear
✔ Vintage & Thrifted Finds
(Need ideas? Check out Examples of Successful Fashion Blogs for inspiration.)
Step 2: Set Up Your Blog (Fast & Easy)
✅ Recommended Hosting: HostGator (Reliable, beginner-friendly & includes a FREE domain + 30-day money-back guarantee).
Here’s how to get started:
- 👉 Sign Up for HostGator (Choose the Hatchling Plan for beginners).
- Register Your FREE Domain (e.g., YourFashionStyle.com).
- Install WordPress (1-click setup in your HostGator dashboard).
- Pick a Fashion-Friendly Theme (Free or premium—look for mobile-friendly designs).
- Customize & Launch! (Add your logo, colors, and an “About Me” page).
(New to WordPress? Learn What a Self-Hosted Blog Is.)
Step 3: Start Publishing & Growing
- Write 10-15 pillar posts (e.g., “Spring Capsule Wardrobe Essentials”).
- Promote on Pinterest/Instagram (Drive traffic fast—How to Use Instagram for Blogging).
- Monetize Early (Use affiliate links, display ads, or sponsorships).
Pro Tip: Success Takes Time
You won’t make $10,000 overnight—but with consistent effort, your blog will grow. Track progress with our Fashion Blog Income Report to stay motivated!
🚀 Ready to Begin? Start Your Blog with HostGator Today (Risk-free with 30-day guarantee).rt and grow a blog like the ones mentioned in this post.
Explore More Blog Examples
Want to see how other niches build successful blogs? Here are more real-world examples worth studying:
Fashion & Beauty
Examples of fashion blogs – (Includes streetwear, luxury, and sustainable fashion sites)
Lifestyle Categories
Examples of travel blogs
Examples of lifestyle blogs
Examples of food blogs
Business & Finance
Examples of finance blogs
Examples of real estate blogs
Specialized Niches
Examples of tech blogs
Examples of photography blogs
Examples of health blogs
Monetization Models
Examples of affiliate blogs
Examples of product review blogs
See them all: Examples of successful blogs across all categories.
