Fashion blogging offers a dynamic platform for expressing personal style while engaging with a global audience.
By studying the success of established fashion & beauty-related blogs, you can learn valuable insights and strategies to accelerate the growth of your own blog.
Understanding what sets these blogs apart can help you create a fashion blog that not only attracts readers but also achieves lasting success.
In This Article, We’ve Covered
- 18 Examples of fashion blogs
- Common success attributes among these blogs
- How to start a similar blog in steps
Note: Some information like traffic, income, number of posts, and DA, will usually change over time, the site itself might entirely be acquired and evolve into something else or even get terminated. We will try to keep the content as updated as we can but we don’t guarantee its accuracy at all times.
20 Examples of Successful Fashion & Beauty Blogs
Briefly tell me about the type of content this blog publishes if I intend to start a similar blog.
- The Blonde Salad
- Into The Gloss
- Man Repeller
- The Skinny Confidential
- The Sartorialist
- Byrdie
- Style Me Pretty
- Happily Grey
- The Beauty Look Book
- This Is Glamorous
- Makeup and Beauty Blog
- Cupcakes and Cashmere
- Sincerely Jules
- Makeup Alley
- A Beautiful Mess
- Chic Happens
- Beauty Bakerie
- Huda Beauty
[1]. The Blonde Salad (Chiara Ferragni)
Niche: Fashion, lifestyle, and beauty
Overview: The Blonde Salad, created by Chiara Ferragni, is a leading fashion and lifestyle blog that combines personal style with fashion trends.
Chiara shares her outfits, travel experiences, and insights into the fashion industry, making it a go-to source for style inspiration.
Content Types: Fashion inspiration, travel diaries, beauty tips, and shopping guides.
Unique Features: The blog is now part of a larger business, blending personal style with global fashion trends.
Blog’s Insights
- Founder: Chiara Ferragni
- Link: The Blonde Salad
- Monthly Traffic: 1 million visits
- Estimated Monthly Income: $60,000
- Monetization: Affiliate marketing, sponsored posts, brand collaborations
- Number of Posts: 1,200+
- DA: 78
- Contact: info@theblondesalad.com
- Blog Age: 13 years (Founded in 2010)
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[2]. Into The Gloss
Niche: Beauty and skincare
Overview: Into The Gloss is a beauty blog known for its insider interviews and detailed product recommendations.
Content Types: Skincare routines, beauty product reviews, interviews with beauty insiders.
Unique Features: Features the highly popular Top Shelf series, showcasing the beauty routines of celebrities and industry experts.
Blog’s Insights
- Founder: Emily Weiss
- Monthly Traffic: 1 million visits
- Estimated Monthly Income: $150,000
- Monetization: Display ads, sponsored content, product reviews
- Number of Posts: 4,000+
- DA: 80
- Contact: info@intothegloss.com
- Blog Age: 11 years (Founded in 2013)
How to start a blog like “Into The Gloss” and make money
[3]. Man Repeller
Niche: Fashion and lifestyle
Overview: Founded by Leandra Medine, is known for its witty and irreverent take on fashion. The blog explores trends and style with a humorous lens, encouraging readers to dress for themselves rather than for others. It covers everything from high fashion to everyday style tips.
Content Types: Fashion commentary, cultural pieces, and personal essays.
Unique Features: It’s a unique, humorous take on fashion trends that aren’t necessarily about being attractive but about self-expression.
Blog’s Insights
- Founder: Leandra Medine
- Link: Man Repeller
- Monthly Traffic: 500,000 visits
- Estimated Monthly Income: $25,000
- Monetization: Sponsored content, affiliate marketing
- Number of Posts: 1,000+
- DA: 71
- Contact: info@manrepeller.com
- Blog Age: 12 years (Founded in 2012)
How to start a blog like “Man Repeller” and make money
Niche Focus: Lifestyle, beauty, and wellness
Overview: Created by Lauryn Evarts Bosstick, The Skinny Confidential covers a broad spectrum of lifestyle topics, from beauty hacks to fitness routines and relationship advice.
Content Types: Wellness tips, beauty tutorials, relationship advice, and business tips.
Unique Features: Known for its blunt and witty style, as well as a strong focus on female empowerment and personal development.
Blog’s Insights
- Founder: Lauryn Evarts
- Monthly Traffic: 500,000 visits
- Estimated Monthly Income: $100,000
- Monetization: Affiliate marketing, sponsored posts, product sales
- Number of Posts: 6,000+
- DA: 75
- Contact: info@theskinnyconfidential.com
- Blog Age: 13 years (Founded in 2011)
[5]. The Sartorialist
Niche: Street fashion photography
Overview: The Sartorialist, created by Scott Schuman, is a street-style blog that captures real people in unique and stylish outfits around the world. Scott’s photography focuses on the artistry of everyday fashion, highlighting personal expression through clothing.
Content Types: Street style photography, fashion trends, and personal style commentary.
Unique Features: Known for capturing everyday people with exceptional style, offering an authentic look into global street fashion.
Blog’s Insights
- Founder: Scott Schuman
- Link: The Sartorialist
- Monthly Traffic: 300,000 visits
- Estimated Monthly Income: $15,000
- Monetization: Sponsored content, advertising
- Number of Posts: 1,000+
- DA: 65
- Contact: scott@thesartorialist.com
- Blog Age: 17 years (Founded in 2007)
How to start a blog like “The Sartorialist” and make money
[6]. Byrdie
Niche: Beauty, wellness, and lifestyle
Overview: Byrdie is a comprehensive beauty site offering expert tips on skincare, makeup, and wellness. They offer beauty-related product reviews with a focus on holistic beauty.
Content Types: Beauty guides, product reviews, and wellness articles.
Unique Features: It emphasizes practical beauty advice and features contributions from dermatologists and makeup artists.
Blog’s Insights
- Founder: Byrdie Team
- Monthly Traffic: 800,000 visits
- Estimated Monthly Income: $120,000
- Monetization: Sponsored content, affiliate marketing
- Number of Posts: 6,000+
- DA: 85
- Contact: tips@byrdie.com
- Blog Age: 7 years (Founded in 2016)
[7]. Style Me Pretty
Niche: Weddings and event planning
Overview: Style Me Pretty is one of the most well-known wedding fashion blogs, featuring wedding inspiration, vendor directories, planning tips, fashionable tips, and lifestyle content.
Content Types: Real wedding features, planning guides, DIY tips.
Unique Features: Known for its visually stunning wedding inspiration galleries and vendor connections.
Blog’s Insights
- Founder: Abby Larson
- Link: Style Me Pretty
- Monthly Traffic: 350,000 visits
- Estimated Monthly Income: $15,000
- Monetization: Sponsored posts, affiliate marketing, ads
- Number of Posts: 900+
- DA: 62
- Contact: abby@stylemepretty.com
- Blog Age: 15 years (Founded in 2009)
How to start a blog like “Style Me Pretty” and make money
[8]. Happily Grey
Niche: Fashion and lifestyle, & travel
Overview: Created by Mary Lawless Lee, Happily Grey is a fashion and lifestyle blog focusing on casual elegance and travel. Mary’s style is characterized by neutral tones and minimalistic designs, and the blog emphasizes effortless elegance and personal style.
Content Types: Fashion editorials, personal style, and travel features.
Unique Features: Features a neutral, subdued aesthetic, highlighting minimalist fashion and lifestyle.
Blog’s Insights
- Founder: Mary Seng
- Link: Happily Grey
- Monthly Traffic: 300,000 visits
- Estimated Monthly Income: $18,000
- Monetization: Affiliate marketing, sponsored posts, brand collaborations
- Number of Posts: 500+
- DA: 59
- Contact: info@happilygrey.com
- Blog Age: 10 years (Founded in 2014)
How to start a blog like “Happily Grey” and make money
[9]. The Beauty Look Book
Niche: Beauty and skincare
Overview: The Beauty Look Book focuses on luxury beauty and skincare, offering in-depth product reviews and beauty tutorials.
Content Types: Beauty reviews, makeup swatches, and skincare guides.
Unique Features: Known for its emphasis on luxury beauty products and high-quality photography.
Blog’s Insights
- Founder: Sabrina
- Monthly Traffic: 200,000 visits
- Estimated Monthly Income: $25,000
- Monetization: Affiliate marketing, sponsored content
- Number of Posts: 2,500+
- DA: 60
- Contact: info@thebeautylookbook.com
- Blog Age: 10 years (Founded in 2013)
[10]. This Is Glamorous
Niche: Fashion, lifestyle, and interior design
Overview: This Is Glamorous is a lifestyle and fashion blog that features beautiful photography and curated content.
The blog covers a wide range of topics, including fashion, travel, interior design, and lifestyle, all presented with a glamorous aesthetic. This Is Glamorous is known for its elegant and romantic aesthetic.
Content Types: Home decor inspiration, fashion, travel guides, and recipes.
Unique Features: Focuses on luxurious and aspirational living, with beautifully curated visuals.
Blog’s Insights
- Founder: Desiree Murphy
- Link: This Is Glamorous
- Monthly Traffic: 200,000 visits
- Estimated Monthly Income: $8,000
- Monetization: Sponsored posts, affiliate marketing
- Number of Posts: 600+
- DA: 53
- Contact: info@thisisglamorous.com
- Blog Age: 15 years (Founded in 2009)
How to start a blog like “This Is Glamorous” and make money
[11]. Makeup and Beauty Blog
Niche: Makeup and beauty
Overview: Run by Karen, the Makeup and Beauty Blog covers makeup tutorials, product reviews, drugstore beauty products, and beauty industry news.
Content Types: Makeup reviews, beauty tutorials, and skincare tips.
Unique Features: Known for its relatable and humorous tone, making beauty accessible for all readers.
Blog’s Insights
- Founder: Karen
- Monthly Traffic: 250,000 visits
- Estimated Monthly Income: $35,000
- Monetization: Affiliate marketing, sponsored content
- Number of Posts: 3,000+
- DA: 68
- Contact: info@makeupandbeautyblog.com
- Blog Age: 14 years (Founded in 2009)
[12]. Cupcakes and Cashmere
Niche: Fashion, beauty, and lifestyle
Overview: Cupcakes and Cashmere, created by Emily Schuman, combines fashion, beauty, and lifestyle content. The blog offers style tips, recipes, and home decor ideas, focusing on the balance between glamour and everyday life.
Content Types: Fashion tips, beauty tutorials, home décor advice, and recipes.
Unique Features: A blend of high-end fashion with everyday living, offering both luxury and attainable lifestyle content.
Blog’s Insights
- Founder: Emily Schuman
- Link: Cupcakes and Cashmere
- Monthly Traffic: 500,000 visits
- Estimated Monthly Income: $25,000
- Monetization: Affiliate marketing, sponsored posts, brand collaborations
- Number of Posts: 1,200+
- DA: 73
- Contact: info@cupcakesandcashmere.com
- Blog Age: 14 years (Founded in 2010)
How to start a blog like “Cupcakes and Cashmere” and make money
[13]. Sincerely Jule
Niche: Fashion and lifestyle
Overview: Sincerely Jules, run by Julie Sarinana, features a blend of fashion, travel, and lifestyle content. Jules shares her personal style, travels, and inspirations, often focusing on casual, laid-back looks.
Content Types: Fashion photography, personal style, travel, and beauty tips.
Unique Features: Known for its California-chic, laid-back aesthetic with a focus on personal fashion style.
Blog’s Insights
- Founder: Julie Sariñana
- Link: Sincerely Jules
- Monthly Traffic: 300,000 visits
- Estimated Monthly Income: $15,000
- Monetization: Affiliate marketing, sponsored posts, brand collaborations
- Number of Posts: 700+
- DA: 60
- Contact: info@sincerelyjules.com
- Blog Age: 12 years (Founded in 2012)
How to start a blog like “Sincerely Jules” and make money
[14]. Makeup Alley
Niche: Beauty reviews and community
Overview: Makeup Alley offers extensive reviews and ratings of beauty products from users around the world.
Content Types: User reviews, forums, beauty advice.
Unique Features: A vast database of user-generated reviews on thousands of beauty products, making it a go-to resource for peer-to-peer beauty advice.
Blog’s Insights
- Founder: Tamara
- Monthly Traffic: 1 million visits
- Estimated Monthly Income: $100,000
- Monetization: Ads, affiliate marketing
- Number of Posts: 7,000+
- DA: 78
- Contact: support@makeupalley.com
- Blog Age: 21 years (Founded in 2002)
[15]. A Beautiful Mess
Niche: DIY, crafts, and lifestyle
Overview: A Beautiful Mess is a lifestyle blog by Elsie Larson and Emma Chapman, focusing on DIY projects, home decor, food, and style. The blog is colorful and vibrant, encouraging readers to embrace creativity in all aspects of life.
Content Types: DIY tutorials, home decorating ideas, recipes, and crafts.
Unique Features: Focuses on easy-to-do projects that make homes more personal and unique, with an emphasis on creativity and color.
Blog’s Insights
- Founders: Elsie Larson & Emma Chapman
- Link: A Beautiful Mess
- Monthly Traffic: 400,000 visits
- Estimated Monthly Income: $20,000
- Monetization: Affiliate marketing, sponsored content, digital products
- Number of Posts: 1,500+
- DA: 71
- Contact: info@abeautifulmess.com
- Blog Age: 14 years (Founded in 2010)
How to start a blog like “A Beautiful Mess” and make money
[16]. Chic Happens
Niche: Fashion, beauty, and lifestyle
Overview: Chic Happens, run by a group of fashion enthusiasts, showcases personal style, fashion trends, and lifestyle content. The blog emphasizes embracing individual style and exploring the latest in fashion.
Content Types: Fashion tips, beauty advice, and lifestyle inspiration.
Unique Features: Blends boutique shopping with personal style tips, offering a direct connection to purchasable items.
Blog’s Insights
- Founder: Carla N.
- Link: Chic Happens
- Monthly Traffic: 150,000 visits
- Estimated Monthly Income: $7,000
- Monetization: Sponsored posts, affiliate marketing
- Number of Posts: 500+
- DA: 55
- Contact: info@chic-happens.com
- Blog Age: 8 years (Founded in 2016)
How to start a blog like “Chic Happens” and make money
[17]. Beauty Bakerie
Niche: Beauty and cosmetics
Overview: Beauty Bakerie started as a makeup brand, but its blog offers insights into beauty tips, makeup tutorials, and the story behind its empowering brand message.
Content Types: Makeup tutorials, beauty inspiration, and brand updates.
Unique Features: Known for its playful, bakery-themed cosmetics line and empowering brand story, especially highlighting diversity and inclusivity.
Blog’s Insights
- Founder: Cashmere Nicole
- Monthly Traffic: 300,000 visits
- Estimated Monthly Income: $40,000
- Monetization: Product sales, affiliate marketing
- Number of Posts: 1,500+
- DA: 60
- Contact: info@beautybakerie.com
- Blog Age: 6 years (Founded in 2017)
[18]. Huda Beauty
Niche: Beauty, cosmetics, and skincare
Overview: Founded by Huda Kattan, Huda Beauty covers everything from makeup tutorials to beauty product launches, particularly focusing on the Huda Beauty cosmetics line.
Content Types: Makeup tutorials, product reviews, skincare advice, and beauty news.
Unique Features: One of the most influential beauty blogs, especially known for bold makeup looks, product launches, and tutorials, with a large social media following.
Blog’s Insights
- Founder: Huda Kattan
- Monthly Traffic: 1 million visits
- Estimated Monthly Income: $150,000
- Monetization: Product sales, sponsored content, affiliate marketing
- Number of Posts: 5,000+
- DA: 83
- Contact: info@hudabeauty.com
- Blog Age: 8 years (Founded in 2015)
Common Attributes Among Successful Fashion Blogs
If you examine these successful fashion blogs individually, you’ll notice they share several key features.
These attributes are essential for achieving a similar level of success.
Below are these common traits among these successful fashion blogs:
- 400+ Published Posts: Most have at least 400 posts published.
- Thousands of Backlinks: These blogs have acquired a good number of backlinks organically over time and not manually.
- Multiple Monetization Methods: They mostly make over 10,000 per month utilizing monetization methods like:
- Display ads [Google AdSense, Mediavine, Adthrive & Ezoic are the most utilized].
- Affiliate promotions [mostly using Impact radius, PartnerStack, etc., and other single affiliate programs]
- Sponsorships
- Digital info products [courses & e-books]
- Active for 3+ Years: They have been active for a minimum of three years which allows them to gain experience, grow, and refine their initial approach to something better.
- Strong Internal Linking: Effective internal linking has helped them gain more indexed pages and better Google ranking, while also helping to keep readers longer on their site.
- Regular Visit: These blogs have built a loyal base of repeat visitors who regularly engage with their content and are likely to click on their blog on similar search queries in Google search results due to trust of familiarity.
These are common traits found among the successful blogs mentioned in this post which have helped them achieve this success. Content quality is vital, it evolves as the blog grows, and owners learn to enhance and refine it over time.
You can master these strategies in our vital post on the “12 Key Blogging Tips and Strategies.”
How to Start A Similar Successful Fashion Blog And Make Money
Here is how you can start a similar blog like the ones mentioned in this post.
According to my experience, I think anyone at all very interested in blogging will succeed just like these ones mentioned here just that sometimes it also takes time.
Start Below
Start within a sub-niche in your niche
If you decide on which sub-niche to go into within the blog niche you can follow the below steps to set up your blog and get it ready for publishing blog posts.
Follow the steps below to get started when you’ve chosen your niche.
- Step 1: Click on “HostGator” to host your blog
- Step 2: Choose your preferred HostGator plan
- Step 3: Choose your preferred domain & complete your sign-up
- Step 4: Within your HostGator account “Install WordPress” your blogging platform
- Step 5: Within WordPress choose your blog theme [A Pre-built Site]
- Step 6: Customize the pre-designed pages, and start writing and publishing blog posts.
As you get started, things will become clearer as you gradually gain experience and understand how things work.
This is how you can start and grow a blog like the ones mentioned in this post.
