In this post, we’ll share practical advice and actionable steps on how to go about your blogging strategy, covering the most essential blogging strategies that apply to all bloggers regardless of your niche.
Whether you’re a seasoned blogger or just starting out, these insights will help you achieve your blogging goals which include how you can optimize your content, grow your blog traffic, and boost your income.
In this post you discover;
- What a blogging strategy is all about
- The 4 most important blogging strategies, and
- Other blogging tips
What is a blogging strategy?
A blogging strategy is how you intend to achieve your blogging goals like how you intend to;
- Complete a certain number of posts
- Monetize those posts [affiliate, ads, etc.]
- Promote them, and
- How you intend to perform well in the search result, etc.
As a beginner, if you are serious about growing your blog, your goal should be how to increase your traffic and make money from those traffic.
In summary, it is all about focusing on your niche and understanding those type of posts that brings more traffic and can make you more money.
4 Most Important Blogging Strategies
Below are the most important blogging strategies to help you achieve your blogging goals.
This is divided into categories that are very essential for all types of bloggers.
- Content creation strategy
- SEO Strategy For Higher Google Ranking [A sense of how to do well on Google search results]
- Monetization strategy [a sense of the best way to monetize your blog]
- Post-promotion strategy [a sense of how to promote your blog]
1. Content Creation Strategy: A Sense Of How To Create Content
If I were you getting started, I would follow these strategies starting from this point.
So if you haven’t started your blog yet you can use HostGator to set up your blog fast it’s easy or you can follow our quick guide on how to start a profitable blog.
How to apply the content creation strategy:
- Make lists of blog topics in your niche – Use keyword research tools like Semrush, Ahref, or similar tools to confirm that those posts have a search volume. You can also use them to find blog posts your competitors have published. Here is how you can conduct keyword research fast.
- Categorize these posts under “Money Posts” and “Supportive Posts” if your goal is to make money as fast as possible.
- You may need to count the posts and set a time limit to complete the entire posts. Some bloggers use a content calendar to schedule this. It could last up to three months depending on the number of those posts and how fast you can complete each piece. “Here are how many blog posts you need to start making money as a beginner“.
- At the point of writing each post identify the audience interested in that post which are the most likely people searching for it. Put yourself in the position of that audience and use ChatGPT to find categories of people searching for that particular blog topic to understand them better. Doing this will give you the best hint of who your ideal audience is and let you understand better the type of information they will find useful and interesting. This gives you a sense of direction when writing.
Depending on your list these could be a short or a long list of blog post topic ideas, which you may divide into other sub-niches to find similar content types and complete them in categories.
Essentially the more posts you complete within your niche the higher your chances of ranking well.
If you struggle with finding your blog post topic ideas we have a comprehensive list of “Blog Posts Topic Ideas” across several blogging niches to help you.
Impact:
- Using keyword research tools will help you find blog topic ideas, that your niche audience is interested in and already searching for.
- Focusing on your niche posts will help your posts rank faster on Google. This is due to Google understanding the niche topic your site is centered around and as a result, ranks those posts higher in its search results.
- Also having a sense of urgency makes you focused and forces you to work on completing those posts.
- And because you understand your audience by putting yourself in their position you become likely to create a post they will find useful and interesting.
This can also have a positive impact on your;
- Site bounce rate
- Visitor’s time on a page, and
- Number of repeating visitors
[2]. SEO Blogging Strategy: A Sense Of How To Rank High On Google Search Results
Keyword research, on-page SEO, backlinks, etc.
- Ensure to use a keyword research tool to find your target niche topics.
- Use the same keyword research tools to find groups of related keywords sometimes referred to as LSI keywords to incorporate into your post.
- You will naturally need to incorporate your primary keyword in your title heading, sub-titles, and throughout the content while trying to avoid keyword stuffing.
- Use descriptive file names and alt tags for images, and compress them to improve page load speed. You can use a WordPress plugin like Smush or Imagify to compress your image size.
- Use a web host that has an easy SSL certificate to secure your website, which is a ranking factor. You can get this feature automatically for free using HostGator.
- Build your blog backlinks simply by targeting posts that attract backlinks, through guest posting, or other paid white hat methods of backlinks building.
- Ensure your blog pages load fast by using a reliable web hosting service and prevent unnecessary installation of useless plugins that can slow the speed of your entire site.
Proven Impact
- Keyword Research: Using tools to find niche topics ensures your content aligns with what your audience is searching for, improving your chances of ranking higher.
- LSI Keywords: Incorporating related keywords helps search engines understand your content’s context, broadening your ranking potential.
- Keyword Placement: Strategically placing primary keywords in titles, headings, and content increases relevance without risking penalties for keyword stuffing.
- Image Optimization: Descriptive file names, alt tags, and image compression improve SEO by enhancing indexing and page load speed, both of which are ranking factors.
- SSL Certificates: Securing your site with SSL boosts trust and rankings, as Google favors HTTPS.
- Backlink Building: Earning quality backlinks increases your site’s authority and visibility in search results.
- Page Load Speed: Fast-loading pages improve user experience and rankings, achieved through reliable hosting and minimal plugin use.
[3]. Blog Monetization Strategy: A Sense Of The Best Way To Monetize Your Blog
Your blog monetization strategy is how you intend to monetize your blog.
There are a few factors to consider while choosing your blog monetization strategy which are mostly around the affiliate side such as choosing products based on their alignment with your audience and not just because of their commission.
We have covered extensively “How To Monetize Your Blog Posts“ to make it very profitable as much as possible, even as a beginner.
Display Advertising
- Google AdSense: Sign up for Google AdSense to display ads on your blog and earn revenue based on clicks or impressions. This is free and has no requirements.
As you grow your blog traffic over time you can sign up with more profitable ad networks that pay higher than Google AdSense.
At your initial phase these ad networks are not suitable since they have high traffic requirements you are likely not to have yet.
Affiliate Marketing
- Join Affiliate Programs: Promote products or services related to your blog’s niche using affiliate links. You will earn a commission with each sale you make with them this commission can be ongoing or just a one-time commission.
To effectively increase your affiliate revenue you have to ensure to create product review posts, comparison posts, how-to posts, etc that naturally will fit the promotion of an affiliate link. These type of posts has a good conversion rate and will turn their audience into paying customers using your unique affiliate link.
Sponsored Content
- Sponsored Posts: Partner with brands to create content promoting their products or services and charge a fee for each sponsored post.
You can do this by signing up with platforms like AspireIQ, Influence.co, and Trackr to connect you with brands looking to sponsor themself on your site to reach your audience.
You will need to create a profile with these platforms I mentioned to showcase your blog’s niche, traffic, sessions, etc. to attract potential sponsors.
Digital Products
- E-books and Guides: Write and sell e-books or guides on topics relevant to your audience.
- Online Courses: Create and sell online courses to teach your audience a skill related to your niche.
You can use any of these platforms [Kajabi, teachable, or Thinkific] to manage both ebooks and course sales.
Though they are best for managing courses you can also use them to create and sell your ebooks.
If you want an ebook-based platform you can use platforms like;
- Draft2Digital
- Smashwords
- Apple Books for Authors
- Amazon Kindle Direct Publishing (KDP)
Services and Consulting
- Offer Services: Provide services like coaching, consulting, or freelance work in your area of expertise.
- Consultation Packages: Sell one-on-one or group consultation packages to help your audience achieve specific goals.
You may need to start offering services on Fiverr or Upwork to understand better what it looks like working with clients, but if you already understand this and have the required skills then you are good to go.
You just need to create a custom page within your blog and make it available in your nav links. On this page, you will have your contact form or email contact, which also will tell your audience the services you offer and how they should contact you.
Note: All the monetization strategies mentioned here are not very suitable for beginners except for display ads and affiliates.
At the very beginning of your blogging journey, it is usually recommended to use just ads and affiliates. As you grow and get better in your niche you can add other methods to boost your blogging revenue.
[4]. Blog Post-promotion Strategy: A Sense Of How To Promote Your Blog Posts
Social Media
- Make a list of effective social media platforms you intend to use, in this case [Pinterest, Quora, and Reddit]
- If not already in them, create your profile and check out their communities and how the platform works.
We have a complete post on “How To Promote Your Blog Post“.
Email Promotion
Step 1: Build and Segment Your Email List
- Collect Emails: Use sign-up forms on your blog and social media to gather email addresses.
- Segment Your List: Organize subscribers based on topic interests to send targeted emails.
Step 2: Create Engaging Email Content
- Craft a Compelling Subject Line: Write a subject line that grabs attention and entices readers to open the email.
- Write a Brief Introduction: Include a short, engaging summary of the blog post to spark interest.
- Add a Call-to-Action (CTA): Include a clear CTA that encourages readers to click through to your blog post.
- Include Visuals: Use images or graphics to make the email more visually appealing.
Step 3: Schedule and Send Emails
- Choose a Timing: Decide on the best time to send your email based on when your audience is most active.
- Use an Email Marketing Service: Utilize platforms like Mailchimp, ConvertKit, or Sendinblue to schedule and send your email.
Step 4: Monitor Performance
- Track Metrics: Use your email marketing platform to monitor open rates, click-through rates, and other engagement metrics.
- Analyze and Adjust: Review the performance data and adjust your email content or timing based on what works best.
Step 5: Follow Up
- Send Reminders: Consider sending follow-up emails to those who didn’t open or click the initial email.
Online Communities and Forums
Step 1: Identify Relevant Communities
- Find Forums: Look for forums and online communities related to your blog’s niche (e.g., Reddit, Quora, niche-specific forums).
- Join Groups: Participate in Facebook Groups, LinkedIn Groups, or other social media communities where your target audience is active.
Step 2: Understand Community Guidelines
- Read Rules: Familiarize yourself with each community’s rules and guidelines regarding self-promotion.
- Avoid Spam: Ensure you’re contributing valuable content rather than spamming with links.
Step 3: Engage with the Community
- Participate Actively: Contribute to discussions, answer questions, and provide valuable insights to build credibility.
- Share Expertise: Establish yourself as a helpful and knowledgeable member.
Step 4: Share Your Blog Post
- Find Relevant Threads: Look for discussions or threads related to your blog post topic.
- Provide Value: Share your blog post as a helpful resource, ensuring it aligns with the discussion and adds value.
- Include a Brief Summary: Write a concise summary of the blog post and include a link for those interested in more details.
Step 5: Engage with Responses
- Respond to Comments: Engage with users who comment on your post or ask questions.
- Thank Members: Show appreciation for positive feedback and interact with the community to build relationships.
By following these steps, you can effectively use online communities and forums to promote your blog posts while building a positive reputation.
As your blogging strategy, you can choose to revisit this post or summarize its points somewhere so you can always reflect on them. This will help you to understand them better and not need to always revisit them.
Other Helpful Blogging Tips
Here are other blogging tips that will help to strengthen your blogging strategy and grow your blog faster.
[1]. Work within a Specific Blogging Niche: This helps you to establish authority and attract a targeted audience interested in that niche, leading to higher engagement and better SEO.
[2]. Use the Best Blogging Platforms: Provides a reliable and feature-rich environment for creating and managing your blog, which can improve performance and user experience.
[3]. Subscribe to Your Competitor’s Email List: Offers insights into their content strategy, email marketing techniques, and audience engagement practices, helping you refine your own approach.
[4]. Analyze Your Competitors: Identifies strengths and weaknesses in their strategy, allowing you to leverage their successful tactics and avoid their mistakes.
[5]. Start Building Backlinks: Enhances your blog’s authority and search engine ranking by getting other reputable sites to link back to your content.
[6]. Interlink Your Post as Much as Possible: Improves site navigation, increases page views, and enhances SEO by helping search engines understand your content structure.
[7]. Read Other Blogs: Keeps you informed about industry trends, content ideas, and best practices, which can inspire and improve your own blogging efforts.
[8]. Craft Great Headlines: Attracts more readers and increases click-through rates by creating compelling and attention-grabbing headlines.
[9]. Use AI Sensibly to Boost Content Creation: Streamlines content creation enhances productivity and generates ideas or drafts faster while ensuring content quality and originality.
[10]. Make Your Blog Easy to Read: Enhances user experience by making content accessible and engaging, which can lead to longer visits and lower bounce rates.
[11]. Outsource Some of Your Content: Frees up your time to focus on strategy and other critical areas while still maintaining a consistent posting schedule with high-quality content.
[12]. Promote Your Post on Social Platforms: Expand your reach and drive traffic to your blog by leveraging social media’s vast audience and sharing capabilities.
[13]. Outsource some of your content
Benefits;
- Time Saved: Frees up your time for other tasks.
- Expertise Access: Access to professional writers ensures high-quality content.
- Consistent Publishing: Maintains a steady flow of fresh content.
- Scalability: Easily expand content production as needed.
- Cost-Effectiveness: Often cheaper than hiring full-time staff.
- Diverse Voices: Bring varied perspectives to your blog.
- Focus on Core Tasks: Allows you to concentrate on core business activities.
- Fresh Ideas: Introduces new insights and approaches to your content.
FAQs
Q: Which blogging tips help to increase traffic?
- A: To boost traffic, focus on:
- Keyword Optimization: Research and use relevant keywords in your posts to improve search engine rankings.
- Quality Content: Create valuable, engaging, and shareable content that answers your audience’s questions.
- SEO Best Practices: Implement on-page SEO techniques like meta descriptions, alt text for images, and internal linking.
- Social Media Promotion: Share your posts on social media platforms to reach a broader audience.
- Guest Blogging: Write guest posts for other blogs to gain exposure and backlinks.
Q: Which Blogging Tips Help To Increase Blogging Income?
- A: To boost blogging income, consider:
- Monetization Strategies: Utilize methods like affiliate marketing, sponsored posts, and ad placements.
- Email Marketing: Build and engage an email list to promote products and services directly to your audience.
- Offer Premium Content: Create and sell eBooks, courses, or exclusive content to generate additional revenue.
- Optimize for Conversions: Include clear calls-to-action (CTAs) and use landing pages to drive sales and conversions.
- Track and Analyze: Monitor your income sources and audience behavior to refine and improve your monetization strategies.
Q: Which Blogging Tips Help Your Blog Stand Out In Quality?
- A: To make your blog stand out, focus on:
- Unique Voice and Style: Develop a distinct voice and writing style that sets your blog apart from others.
- High-Quality Visuals: Use professional, eye-catching images and graphics to enhance your content.
- Engaging Headlines: Craft compelling headlines that capture attention and entice readers to click.
- In-Depth Research: Provide well-researched, authoritative content that offers real value and insight.
- User Experience: Ensure your blog is visually appealing, easy to navigate, and mobile-friendly for a better reader experience.
Post End.
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2. Choose a Profitable Niche
Pick a profitable niche you’re interested in and ready to dive into. Focus on one niche, and be prepared to create content that solves your audience’s problems. You can still choose your niche after your blog is live online.
3. Create High-Impact Content
Start by making lists of your niche “money posts” [Posts good for affiliates or with high traffic volume suitable for ads]. These “money posts” are your primary focus. Then, also create supporting posts to build traffic and rank better in Google. The more content you create, the faster you’ll grow your audience.
4. Success Rules to Follow:
- Focus on Your Niche: Stick to one niche and become an expert in it.
- Quality Content Only: Focus on delivering value with every post.
- Have a Plan: Set clear goals for content creation and promotion [Like how many posts you intend to create and your plan on promoting them to help you grow your initial traffic].
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Doing these things will increase your chances of making more than $10,000/month consistently after 6 months to one year.
