In this post, we’ve covered
- What a blog is?
- How much money bloggers are making in India?
- Popular Indian bloggers and how much they are making
- Monetization strategies that work well in India
- Factors that affect blogs earnings in India
What is a blog?
Blogs are simple websites used for publishing web posts related to a specific niche.
They are accessible online and discoverable on Google search results when people search about it or things related to it.
People make thousands of dollars per month blogging by displaying ads, recommending affiliate products, and many more on their blog posts.
How Much Do Bloggers Make In India?
A successful blogger in India earns around ₹83,500 [$1,000] – ₹668,000 [$8,000] per month.
1. Beginners (0-6 Months)
Income Range: ₹0 to ₹20,000 per month (most bloggers in this stage may not make significant income)
- Why: During the early stages of blogging, most bloggers are focused on creating content, building their brand, and attracting traffic. It typically takes time to establish a steady stream of income.
- Monetization Methods:
- Google AdSense: New bloggers may only earn a small amount (from a few cents to a few dollars per month) if they have some traffic.
- Affiliate Marketing: Bloggers might earn a small commission, but this depends on how many sales they can drive through affiliate links.
- Sponsored Posts: It is unlikely that beginners will get many sponsored post deals, but they may start getting small offers as their traffic increases.
2. Intermediate Bloggers (6 Months to 2 Years)
Income Range: ₹20,000 to ₹2,00,000 per month
- Why: As bloggers gain experience, traffic starts to grow, and they can diversify their monetization strategies. By this stage, bloggers typically have steady traffic and are more active in monetizing their blogs.
- Monetization Methods:
- Affiliate Marketing: Income can grow as bloggers promote products relevant to their niche. Popular affiliate programs in India include Amazon Associates, Flipkart Affiliate, and ClickBank. Bloggers can earn anywhere from ₹5,000 to ₹1,00,000+ per month from affiliate sales, depending on the niche and traffic.
- Google AdSense and Ad Networks: As traffic increases, bloggers can make more money from display ads through Google AdSense or local ad networks like AdEngage, Infolinks, or VServ. This can bring in monthly earnings ranging from ₹5,000 to ₹50,000+.
- Sponsored Posts: With decent traffic, bloggers may begin to receive sponsored post opportunities. Sponsored posts in India typically pay between ₹5,000 and ₹50,000, depending on the blog’s niche and audience size.
- Freelance Services: Many bloggers also start offering freelance services like content writing, SEO consulting, and social media management. Freelance services can generate additional income, ranging from ₹10,000 to ₹50,000 or more per month.
3. Established Bloggers (2-5 Years)
Income Range: ₹2,00,000 to ₹10,00,000 per month
- Why: By now, bloggers typically have a loyal audience, consistent traffic, and a diverse range of monetization methods. Their income can grow significantly at this stage.
- Monetization Methods:
- Affiliate Marketing: With a steady stream of traffic and well-placed affiliate links, bloggers in this category can earn several lakhs per month. Affiliate income can range from ₹50,000 to ₹3,00,000 per month or more, depending on the products and services they promote.
- Display Ads: Indian bloggers with 50,000 to 100,000 monthly visitors can join premium ad networks like Mediavine or AdThrive. These networks tend to pay higher rates than Google AdSense, and bloggers can earn ₹50,000 to ₹2,00,000+ per month from ads alone.
- Selling Products or Services: Many bloggers begin selling their own products, such as eBooks, online courses, or consulting services. Income from these sources can range from ₹20,000 to ₹5,00,000 per month, depending on the quality and demand for the products.
- Sponsored Posts: Bloggers with established audiences can earn higher amounts for sponsored content, ranging from ₹50,000 to ₹2,00,000 per post. Established bloggers may work with well-known brands and have long-term partnerships.
4. Top Bloggers in India (5+ Years)
Income Range: ₹10,00,000 to ₹50,00,000+ per month
- Why: These bloggers have highly successful blogs with substantial traffic and large, engaged audiences. They typically have multiple income streams and long-term brand collaborations, and they have built a recognizable presence in their niche.
- Monetization Methods:
- Affiliate Marketing: Top bloggers can make anywhere from ₹1,00,000 to ₹10,00,000+ from affiliate commissions alone, depending on their niche and the products they promote.
- Display Ads and Direct Ad Sales: High-traffic blogs can make significant money from display ads through premium networks like Mediavine or AdThrive. Some top Indian bloggers with millions of page views per month can earn ₹5,00,000 to ₹10,00,000+ per month from ad revenue.
- Selling Online Courses and Products: Bloggers who create their own online courses or digital products (eBooks, templates, etc.) can generate a significant amount of passive income. Earnings from this can range from ₹1,00,000 to ₹20,00,000+ per month, depending on the products and the size of their audience.
- Sponsored Partnerships: Top bloggers work with well-known brands and corporations for high-paying sponsorships and partnerships. Sponsored posts, brand endorsements, and affiliate collaborations can earn them ₹1,00,000 to ₹10,00,000 or more per month.
- Consulting or Coaching: Many successful bloggers offer consulting services or coaching programs, charging substantial fees for their expertise. These services can earn anywhere from ₹50,000 to ₹5,00,000 per month, depending on the demand and the blogger’s reputation.
15 Blog income reports to inspire you
Popular Indian Bloggers and Their Earnings
- Amit Agarwal (Labnol):
- Amit Agarwal is one of the most successful tech bloggers in India. His blog, Labnol.org, receives millions of visitors each month. He earns from a mix of affiliate marketing, sponsored content, and display ads, with estimates suggesting he could make several lakhs per month.
- Harsh Agrawal (ShoutMeLoud):
- Harsh Agrawal, the founder of ShoutMeLoud, is one of India’s most famous blogging entrepreneurs. His income from affiliate marketing, digital products, and consulting could be in the range of ₹5,00,000 to ₹20,00,000+ per month, based on various estimates.
- Deepak Kanakaraju (Digital Deepak):
- Deepak Kanakaraju is a prominent blogger in the digital marketing niche. His blog, Digital Deepak, generates income through affiliate marketing, online courses, and sponsorships. He is believed to earn anywhere from ₹5,00,000 to ₹10,00,000+ per month.
- Pradeep Gohil (Techlomedia):
- Techlomedia is a popular technology blog in India, and Pradeep Gohil generates income from display ads, affiliate marketing, and sponsored posts. Income is likely in the range of ₹1,00,000 to ₹5,00,000+ per month.
Monetization Strategies That Work Well in India
- Affiliate Marketing: Affiliate marketing programs, particularly with Amazon Associates or Indian platforms like Flipkart, and BigRock, work well for bloggers in India. Bloggers can earn commissions ranging from ₹500 to ₹10,000+ per sale, depending on the product.
- Display Ads: Google AdSense is the most popular display ad network in India, though premium networks like Mediavine or AdThrive offer better payouts. Bloggers can also use local networks like AdIndia or VServ for better ad revenue in India.
- Selling Products: Digital products like eBooks, courses, and memberships are popular in India, especially for tech, finance, lifestyle, and personal development blogs. Selling these products can bring in significant income.
- Sponsored Content: Brands are increasingly looking for bloggers in India to promote their products or services. Bloggers can get paid anywhere from ₹5,000 to ₹5,00,000+ for a sponsored post, depending on their reach and niche.
How you can make money blogging
Factors That Affect Blogger Income in India
- Traffic Volume: The more traffic your blog gets, the higher the potential for earnings from ads, affiliate marketing, and sponsored content.
- Niche: Profitable niches like tech, personal finance, blogging, and digital marketing tend to earn higher affiliate commissions and attract more lucrative sponsored post deals.
- Monetization Methods: Bloggers who diversify their income streams tend to earn more. This includes using affiliate marketing, ads, selling products, and offering consulting services.
- Audience Engagement: Blogs with engaged, loyal readers are more likely to generate consistent income, particularly from affiliate sales and email marketing.
How To Get Started
HostGator will get a free domain name of choice and easy access to your WordPress blogging platform. If you want step-by-step details here is how you can start a profitable blog in India.
Conclusion:
Bloggers in India can make anywhere from ₹0 to ₹50,00,000+ per month, depending on their level of experience, traffic, niche, and monetization strategies.
While it can take time to build up a successful blog, with consistent effort, the right strategies, and a growing audience, Indian bloggers can earn a full-time income or more.