In today’s fast-paced business and finance world, finance blogs have become indispensable tools for staying informed and making smarter financial decisions. Whether you’re a seasoned investor or someone looking to dive into the financial space, starting your own finance blog can be a powerful way to build your brand and connect with a broader audience.
By analyzing successful finance blogs, you can uncover valuable strategies, content tips, and effective blog monetization methods that can help you accelerate your growth and establish authority in this competitive niche faster.
In this post, we’ll break down 14 top business and finance blogs, highlighting what makes them successful, their unique strategies, and the key metrics that have contributed to their thriving online presence. Here you can check out our compelling list of finance blog name ideas to help you find the perfect name to start your own blog.
With the right insights and blogging tools, you’ll be on your way to building a finance blog that attracts readers and generates income.
In This Article, We’ve Covered
- 14 Examples of business & finance blogs
- Common success attributes among these blogs
- How to start a similar blog in steps
Important Note: Please note that metrics like traffic, income, number of posts, and DA can change over time. Websites may also be acquired, rebranded, or even shut down. While we strive to keep this content updated, we cannot guarantee complete accuracy at all times. We recommend verifying details directly from the sources if they are very important in your use case.
14 Examples of Successful Business & Finance Blogs
- Clever Girl Finance
- Money Saving Mom
- Ryrob
- Adam Enfroy
- Smart Passive Income
- Save The student
- NerdWallet
- The Motley Fool
- Money Under 30
- The Balance
- Small Business Trends
- Bankrate
- Making sense of cents
- Good Financial Cents
[1]. Clever Girl Finance
Niche: Financial Literacy for Women
Overview: Clever Girl Finance, founded by Bola Sokunbi, aims to empower women by providing financial education. The blog covers saving, investing, debt repayment, and entrepreneurship, all aimed at helping women achieve financial independence.
Unique Feature: Focused on empowering women of all backgrounds, offering a range of free financial courses and coaching.
Content Types: Personal finance guides, debt repayment strategies, saving tips, investing basics, and success stories.
Blog’s Insights
- Founder: Bola Sokunbi
- Link: Clever Girl Finance
- Monthly Traffic: 100,000 visits
- Estimated Monthly Income: $12,000
- Monetization: Courses, ads, affiliate marketing
- Number of Posts: 800+
- DA: 64
- Contact: [email protected]
- Blog Age: 8 years (Founded in 2016)
How to start similar finance blog that makes money
[2]. Money Saving Mom
Niche: Personal Finance & Budgeting (focused on families and moms)
Overview: Money Saving Mom, founded by Crystal Paine, offers budgeting tips, money-saving advice, and frugal living strategies. It caters primarily to mothers who want to manage their household finances better. Topics include meal planning, couponing, and making extra money from home.
Content Types: Budgeting tips, coupon deals, frugal living ideas, personal stories, and money-saving challenges.
Unique Feature: Heavy focus on practical, everyday savings strategies for busy moms.
Blog’s Insights
- Founder: Crystal Paine
- Blog Link: moneysavingmom.com
- Monthly Traffic: ~2 million visits
- Estimated Monthly Income: $30,000 – $50,000
- Monetization: Affiliate marketing, sponsored posts, product sales (courses, books), ads.
- Number of Posts: ~15,000+
- DA (Domain Authority): 68
- Contact: Contact Page
- Blog Age: 2007 (16+ years)
How to start similar finance blog that makes money
[3]. Ryrob
Niche: Blogging & Online Business
Overview: Founded by Ryan Robinson, Ryrob is a blog focused on helping entrepreneurs, freelancers, and bloggers build successful online businesses. The content covers starting a blog, scaling an online business, and monetization strategies.
Content Types: Blogging guides, entrepreneurship tips, affiliate marketing strategies, and product reviews.
Unique Feature: In-depth, actionable content aimed at side hustlers looking to turn their part-time business into a full-time income source.
Blog’s Insights
- Founder: Ryan Robinson
- Blog Link: ryrob.com
- Monthly Traffic: ~500,000 visits
- Estimated Monthly Income: $50,000 – $75,000
- Primary methods of Monetization: Affiliate marketing, sponsored content, digital products (courses)
- Number of Posts: ~500+
- DA: 61
- Contact: Contact Page
- Blog Age: 2014 (9+ years)
How to start similar finance blog that makes money
[4]. Adam Enfroy
Niche: Blogging & Affiliate Marketing, Software Reviews
Overview: Adam Enfroy’s blog teaches readers how to build a profitable blog with a focus on affiliate marketing, SEO, and scaling. He shares detailed strategies on how to grow a blog and monetize it effectively.
Content Types: Blogging tips, SEO strategies, affiliate marketing guides, case studies, and business growth tips.
Unique Feature: His rapid-growth approach to blogging, emphasizes modern digital marketing and SEO strategies for scaling fast.
Blog’s Insights
- Founder: Adam Enfroy
- Blog Link: adamenfroy.com
- Monthly Traffic: ~500,000 – 1 million visits
- Estimated Monthly Income: $150,000+
- Monetization: Affiliate marketing, sponsored posts, courses, ads.
- Number of Posts: ~200+
- DA: 70
- Contact: Contact Page
- Blog Age: 2019 (5+ years)
How to start similar finance blog that makes money
[5]. Smart Passive Income
Niche: Online Business & Passive Income
Overview: Founded by Pat Flynn, Smart Passive Income focuses on building online businesses that generate passive income. The blog covers entrepreneurship, affiliate marketing, podcasting, and digital products.
Content Types: Online business strategies, passive income tips, podcast episodes, case studies, and income reports.
Unique Feature: Detailed case studies and transparent income reports that show how Pat Flynn earns from various online ventures.
Blog’s Insights
- Founder: Pat Flynn
- Link: Smart Passive Income
- Monthly Traffic: 250,000 visits
- Estimated Monthly Income: $30,000
- Monetization: Affiliate marketing, courses, ads
- Number of Posts: 1,500+
- DA: 70
- Contact: [email protected]
- Blog Age: 15 years (Founded in 2009)
How to start similar finance blog that makes money
[6]. Save The student
Niche: Student Finance & Money-Saving Tips
Overview: Save The Student offers advice and tips for students looking to save money while managing their finances through school. Topics range from student loans and budgeting to finding part-time jobs and deals specifically for students.
Content Types: Student finance tips, budgeting guides, deals and discounts, job search tips, and student loan advice.
Unique Feature: UK-focused blog specifically aimed at helping students navigate financial challenges while studying.
Blog’s Insights
- Founder: Owen Burek
- Blog Link: savethestudent.org
- Monthly Traffic: ~1 million visits
- Estimated Monthly Income: $30,000 – $60,000
- Monetization: Affiliate marketing, sponsored posts, display ads.
- Number of Posts: ~1,500+
- DA: 67
- Contact: Contact Page
- Blog Age: 2007 (16+ years)
How to start similar finance blog that makes money
[7]. NerdWallet
Niche: Personal Finance & Financial Tools
Overview: NerdWallet is a popular personal finance website that provides reviews, comparisons, and financial advice on credit cards, banking, insurance, loans, and investing. The blog also offers tools and calculators to help users make informed financial decisions.
Content Types: Financial product comparisons, reviews (credit cards, loans, and insurance companies), personal finance advice, calculators, and how-to guides.
Unique Feature: Extensive financial tools and calculators that provide personalized advice based on individual user needs.
Blog’s Insights
- Founder: Tim Chen and Jacob Gibson
- Link: NerdWallet
- Monthly Traffic: 6 million visits
- Estimated Monthly Income: $1 million
- Monetization: Affiliate marketing, ads, sponsored content
- Number of Posts: 10,000+
- DA: 78
- Contact: [email protected]
- Blog Age: 14 years (Founded in 2010)
How to start similar finance blog that makes money
[8]. The Motley Fool
Niche: Investment & Stock Market
Overview: The Motley Fool provides stock market insights, investing tips, and financial news to help individuals make smarter investments. They offer both free and premium content aimed at individual investors.
Content Types: Stock market analysis, investment advice, company news, retirement planning, and financial product reviews.
Unique Feature: Strong focus on stock market analysis with a range of tools for beginner to advanced investors.
Blog’s Insights
- Founder: David Gardner and Tom Gardner
- Link: The Motley Fool
- Monthly Traffic: 4 million visits
- Estimated Monthly Income: $600,000
- Monetization: Premium subscriptions, ads, affiliate marketing
- Number of Posts: 15,000+
- DA: 79
- Contact: [email protected]
- Blog Age: 30 years (Founded in 1993)
How to start similar finance blog that makes money
[9]. Money Under 30
Niche: Personal Finance for Young Adults
Overview: Money Under 30 focuses on personal finance advice for millennials and young adults, covering topics like saving, investing, managing debt, and buying a first home. The blog’s goal is to help younger readers establish a strong financial foundation.
Content Types: Personal finance guides, investing tips, credit advice, debt management, first-time home buying guides.
Unique Feature: Tailored content for readers in their 20s and 30s who are just starting out financially.
Blog’s Insights
- Founder: David Weliver
- Link: Money Under 30
- Monthly Traffic: 150,000 visits
- Estimated Monthly Income: $15,000
- Monetization: Affiliate marketing, ads, sponsored content
- Number of Posts: 1,500+
- DA: 58
- Contact: [email protected]
- Blog Age: 14 years (Founded in 2009)
How to start similar finance blog that makes money
[10]. The Balance
Niche: Personal Finance & Financial Literacy
Overview: The Balance offers easy-to-understand financial advice across topics like investing, saving, retirement, real estate, and small business. It provides expert guidance with an approachable tone, making financial concepts accessible.
Content Types: Financial guides, investing tips, real estate advice, tax guides, retirement planning.
Unique Feature: Simple, clear, and actionable advice for readers looking to improve their financial literacy.
Blog’s Insights
- Founder: Dotdash Team
- Link: The Balance
- Monthly Traffic: 2 million visits
- Estimated Monthly Income: $250,000
- Monetization: Ads, affiliate marketing
- Number of Posts: 6,000+
- DA: 76
- Contact: [email protected]
- Blog Age: 16 years (Founded in 2008)
How to start similar finance blog that makes money
[11]. Small Business Trends
Niche: Small Business & Entrepreneurship
Overview: Small Business Trends is a hub for news, advice, and trends relevant to small business owners and entrepreneurs. The blog covers business management, marketing, technology, and more.
Content Types: Small business news, entrepreneurship tips, marketing advice, technology reviews, industry trends.
Unique Feature: Comprehensive coverage of small business issues, offering valuable insights for entrepreneurs across industries.
Blog’s Insights
- Founder: Anita Campbell
- Link: Small Business Trends
- Monthly Traffic: 300,000 visits
- Estimated Monthly Income: $20,000
- Monetization: Ads, sponsored content, affiliate marketing
- Number of Posts: 7,000+
- DA: 72
- Contact: [email protected]
- Blog Age: 18 years (Founded in 2006)
How to start similar finance blog that makes money
[12]. Bankrate
Niche: Personal Finance Tools & Advice
Overview: Bankrate offers extensive financial advice on mortgages, credit cards, banking, investing, and retirement. The site also provides financial calculators and tools to help users make informed decisions.
Content Types: Financial product comparisons (loans, credit cards, mortgages, insurance), calculators, personal finance tips, and market insights.
Unique Feature: Comprehensive comparisons and calculators for credit cards, mortgages, and loans.
Blog’s Insights
- Founder: Doug Marion (acquired by Red Ventures)
- Blog Link: bankrate.com
- Monthly Traffic: ~15 million visits
- Estimated Monthly Income: $500,000 – $1 million+
- Monetization: Affiliate marketing, lead generation, display ads.
- Number of Posts: ~10,000+
- DA: 83
- Contact: Contact Page
- Blog Age: 1976 (Online since the 90s; ~20+ years online)
[13]. Making Sense Of Cents
Niche: Personal Finance & Making Money Online
Overview: Founded by Michelle Schroeder-Gardner, Making Sense of Cents offers advice on managing debt, saving money, and increasing income, particularly through blogging and affiliate marketing. Michelle famously paid off $40,000 in student loans within seven months through her blog.
Content Types: Personal finance tips, online business advice, debt repayment stories, affiliate marketing tips.
Unique Feature: Personal finance advice blended with personal stories of online business success and debt repayment.
Blog’s Insights
- Founder: Michelle Schroeder-Gardner
- Blog Link: makingsenseofcents.com
- Monthly Traffic: ~300,000 visits
- Estimated Monthly Income: $50,000 – $100,000
- Monetization: Affiliate marketing, sponsored posts, courses, ads.
- Number of Posts: ~1,200+
- DA: 58
- Contact: Contact Page
- Blog Age: 2011 (13+ years)
[14]. Good Financial Cents
Niche: Personal Finance & Wealth Building
Overview: Founded by Jeff Rose, Good Financial Cents provides practical financial advice on investing, retirement planning, and growing wealth. Jeff shares his own experiences as a certified financial planner to offer trustworthy and relatable tips.
Content Types: Personal finance advice, investing tips, retirement planning, wealth-building guides, and product reviews.
Unique Feature: Combines personal anecdotes with professional financial advice, making the blog approachable yet informative.
Blog’s Insights
- Founder: Jeff Rose
- Link: Good Financial Cents
- Monthly Traffic: 90,000 visits
- Estimated Monthly Income: $10,000
- Monetization: Ads, affiliate marketing, sponsored content
- Number of Posts: 1,500+
- DA: 62
- Contact: [email protected]
- Blog Age: 14 years (Founded in 2009)
How to start similar finance blog and make money
How to Launch a Money-Making Finance Blog (In 4 Simple Steps)
Want to build a personal finance blog that actually helps people and earns passive income? I’ve helped dozens of bloggers crack the finance niche—here’s the exact blueprint they used to grow their audience and revenue.
Step 1: Start Within Your Favorite Sub-niche
The most successful finance blogs specialize in:
💰 Life Stage Finance
- “Millennial Money”
- “Retirement Planning for Gen Z”
- “Single Parent Budgeting”
💳 Financial Topics
- Side hustles
- Investing basics
- Debt payoff strategies
📊 Income Levels
- “Six-Figure Investing”
- “Minimum Wage Money Hacks”
Pro Tip: Combine two angles like “Investing for Teachers” to stand out.
Step 2: Set Up Your Blog (12 Minutes Flat)
- Secure Hosting: Get HostGator Here
- Claim a free Domain with HostGator: Something trustworthy like SmartMoneyHabits.com (Normally would cost $12/year)
- Install WordPress (One-click setup)
- Pick a Professional Looking Theme: Look for:
Why HostGator? Their 99.9% uptime make them reliable and they aslo offer a 30 day money back gurantee.
Step 3: Create Your First 5 “Money Magnet” Posts
These formats consistently perform best:
- “How I Saved $[X] on [Expense]” (Personal story + actionable steps)
- “[Debt/Investment] Calculator + Guide” (Embed free tools)
- “The Truth About [Financial Product]” (Myth-busting)
- “[Income Level] Budget Breakdown” (Real numbers build trust)
- “Avoid These [Number] Money Mistakes” (Problem/solution format)
Step 4: Monetization That Actually Works
Top finance bloggers earn through:
✔ Display ads (start with Google Adsense, it free and has no requirement to join)
Affiliate Commissions (Credit card affiliates pay $100/signup)
✔ Digital Products (Budget templates > 90% profit margins)
✔ Sponsored Content (Banks/FINTECH companies pay premium rates)
First-Month Strategy:
- Join 2-3 affiliate programs (Rakuten, Personal Capital)
- Create one freebie (PDF checklist) to build email list
- Pitch local financial advisors for sponsored Q&As
Ready to start? Launch your finance blog today and get our exclusive blogging toolkit free.
Other Successful Blogs to Explore
Core Finance Blogs
Examples of affiliate marketing blogs – Credit card and investment tool reviews
Examples of product review blogs – Financial app and book analyses
Specialized Money Niches
Examples of real estate blogs – Mortgage hacks and rental property case studies
Examples of tech blogs – Crypto and AI-powered investing tools
Examples of mom blogs – Family budgeting and college savings
Monetization & Side Hustles
Examples of lifestyle blogs – Financial coaching business models
Examples of travel blogs – Travel hacking with points
Unique Money Angles
Examples of gaming blogs – NFT and esports income
Examples of food blogs – Grocery budgeting systems
Complete Collections
Examples of successful blogs – All profitable blog types
