In the fast-paced world of business and finance, blogs have become valuable resources for staying informed and making savvy financial decisions.
By studying successful business and finance blogs, you can uncover strategies that will help you launch your own blog and achieve success faster.
In this post we will explore 14 standout business & finance-related blogs in the industry, providing insights into their strategies, key metrics, and how they have built a thriving blogging business online.
In This Article, We’ve Covered
- 14 Examples of business & finance blogs
- Common success attributes among these blogs
- How to start a similar blog in steps
Note: Some information like traffic, income, number of posts, DA, will usually change over time, the site itself might entirely be acquired and evolve into something else or even get terminated. We will try to keep the content as updated as we can but we don’t guarantee its accuracy at all times.
14 Examples of Successful Business & Finance Blogs
- Clever Girl Finance
- Money Saving Mom
- Ryrob
- Adam Enfroy
- Smart Passive Income
- Save The student
- NerdWallet
- The Motley Fool
- Money Under 30
- The Balance
- Small Business Trends
- Bankrate
- Making sense of cents
- Good Financial Cents
[1]. Clever Girl Finance
Niche: Financial Literacy for Women
Overview: Clever Girl Finance, founded by Bola Sokunbi, aims to empower women by providing financial education. The blog covers saving, investing, debt repayment, and entrepreneurship, all aimed at helping women achieve financial independence.
Unique Feature: Focused on empowering women of all backgrounds, offering a range of free financial courses and coaching.
Content Types: Personal finance guides, debt repayment strategies, saving tips, investing basics, and success stories.
Blog’s Insights
- Founder: Bola Sokunbi
- Link: Clever Girl Finance
- Monthly Traffic: 100,000 visits
- Estimated Monthly Income: $12,000
- Monetization: Courses, ads, affiliate marketing
- Number of Posts: 800+
- DA: 64
- Contact: [email protected]
- Blog Age: 8 years (Founded in 2016)
How to start similar finance blog that makes money
[2]. Money Saving Mom
Niche: Personal Finance & Budgeting (focused on families and moms)
Overview: Money Saving Mom, founded by Crystal Paine, offers budgeting tips, money-saving advice, and frugal living strategies. It caters primarily to mothers who want to manage their household finances better. Topics include meal planning, couponing, and making extra money from home.
Content Types: Budgeting tips, coupon deals, frugal living ideas, personal stories, and money-saving challenges.
Unique Feature: Heavy focus on practical, everyday savings strategies for busy moms.
Blog’s Insights
- Founder: Crystal Paine
- Blog Link: moneysavingmom.com
- Monthly Traffic: ~2 million visits
- Estimated Monthly Income: $30,000 – $50,000
- Monetization: Affiliate marketing, sponsored posts, product sales (courses, books), ads.
- Number of Posts: ~15,000+
- DA (Domain Authority): 68
- Contact: Contact Page
- Blog Age: 2007 (16+ years)
How to start similar finance blog that makes money
[3]. Ryrob
Niche: Blogging & Online Business
Overview: Founded by Ryan Robinson, Ryrob is a blog focused on helping entrepreneurs, freelancers, and bloggers build successful online businesses. The content covers starting a blog, scaling an online business, and monetization strategies.
Content Types: Blogging guides, entrepreneurship tips, affiliate marketing strategies, and product reviews.
Unique Feature: In-depth, actionable content aimed at side hustlers looking to turn their part-time business into a full-time income source.
Blog’s Insights
- Founder: Ryan Robinson
- Blog Link: ryrob.com
- Monthly Traffic: ~500,000 visits
- Estimated Monthly Income: $50,000 – $75,000
- Primary methods of Monetization: Affiliate marketing, sponsored content, digital products (courses)
- Number of Posts: ~500+
- DA: 61
- Contact: Contact Page
- Blog Age: 2014 (9+ years)
How to start similar finance blog that makes money
[4]. Adam Enfroy
Niche: Blogging & Affiliate Marketing, Software Reviews
Overview: Adam Enfroy’s blog teaches readers how to build a profitable blog with a focus on affiliate marketing, SEO, and scaling. He shares detailed strategies on how to grow a blog and monetize it effectively.
Content Types: Blogging tips, SEO strategies, affiliate marketing guides, case studies, and business growth tips.
Unique Feature: His rapid-growth approach to blogging, emphasizes modern digital marketing and SEO strategies for scaling fast.
Blog’s Insights
- Founder: Adam Enfroy
- Blog Link: adamenfroy.com
- Monthly Traffic: ~500,000 – 1 million visits
- Estimated Monthly Income: $150,000+
- Monetization: Affiliate marketing, sponsored posts, courses, ads.
- Number of Posts: ~200+
- DA: 70
- Contact: Contact Page
- Blog Age: 2019 (5+ years)
How to start similar finance blog that makes money
[5]. Smart Passive Income
Niche: Online Business & Passive Income
Overview: Founded by Pat Flynn, Smart Passive Income focuses on building online businesses that generate passive income. The blog covers entrepreneurship, affiliate marketing, podcasting, and digital products.
Content Types: Online business strategies, passive income tips, podcast episodes, case studies, and income reports.
Unique Feature: Detailed case studies and transparent income reports that show how Pat Flynn earns from various online ventures.
Blog’s Insights
- Founder: Pat Flynn
- Link: Smart Passive Income
- Monthly Traffic: 250,000 visits
- Estimated Monthly Income: $30,000
- Monetization: Affiliate marketing, courses, ads
- Number of Posts: 1,500+
- DA: 70
- Contact: [email protected]
- Blog Age: 15 years (Founded in 2009)
How to start similar finance blog that makes money
[6]. Save The student
Niche: Student Finance & Money-Saving Tips
Overview: Save The Student offers advice and tips for students looking to save money while managing their finances through school. Topics range from student loans and budgeting to finding part-time jobs and deals specifically for students.
Content Types: Student finance tips, budgeting guides, deals and discounts, job search tips, and student loan advice.
Unique Feature: UK-focused blog specifically aimed at helping students navigate financial challenges while studying.
Blog’s Insights
- Founder: Owen Burek
- Blog Link: savethestudent.org
- Monthly Traffic: ~1 million visits
- Estimated Monthly Income: $30,000 – $60,000
- Monetization: Affiliate marketing, sponsored posts, display ads.
- Number of Posts: ~1,500+
- DA: 67
- Contact: Contact Page
- Blog Age: 2007 (16+ years)
How to start similar finance blog that makes money
[7]. NerdWallet
Niche: Personal Finance & Financial Tools
Overview: NerdWallet is a popular personal finance website that provides reviews, comparisons, and financial advice on credit cards, banking, insurance, loans, and investing. The blog also offers tools and calculators to help users make informed financial decisions.
Content Types: Financial product comparisons, reviews (credit cards, loans, and insurance companies), personal finance advice, calculators, and how-to guides.
Unique Feature: Extensive financial tools and calculators that provide personalized advice based on individual user needs.
Blog’s Insights
- Founder: Tim Chen and Jacob Gibson
- Link: NerdWallet
- Monthly Traffic: 6 million visits
- Estimated Monthly Income: $1 million
- Monetization: Affiliate marketing, ads, sponsored content
- Number of Posts: 10,000+
- DA: 78
- Contact: [email protected]
- Blog Age: 14 years (Founded in 2010)
How to start similar finance blog that makes money
[8]. The Motley Fool
Niche: Investment & Stock Market
Overview: The Motley Fool provides stock market insights, investing tips, and financial news to help individuals make smarter investments. They offer both free and premium content aimed at individual investors.
Content Types: Stock market analysis, investment advice, company news, retirement planning, and financial product reviews.
Unique Feature: Strong focus on stock market analysis with a range of tools for beginner to advanced investors.
Blog’s Insights
- Founder: David Gardner and Tom Gardner
- Link: The Motley Fool
- Monthly Traffic: 4 million visits
- Estimated Monthly Income: $600,000
- Monetization: Premium subscriptions, ads, affiliate marketing
- Number of Posts: 15,000+
- DA: 79
- Contact: [email protected]
- Blog Age: 30 years (Founded in 1993)
How to start similar finance blog that makes money
[9]. Money Under 30
Niche: Personal Finance for Young Adults
Overview: Money Under 30 focuses on personal finance advice for millennials and young adults, covering topics like saving, investing, managing debt, and buying a first home. The blog’s goal is to help younger readers establish a strong financial foundation.
Content Types: Personal finance guides, investing tips, credit advice, debt management, first-time home buying guides.
Unique Feature: Tailored content for readers in their 20s and 30s who are just starting out financially.
Blog’s Insights
- Founder: David Weliver
- Link: Money Under 30
- Monthly Traffic: 150,000 visits
- Estimated Monthly Income: $15,000
- Monetization: Affiliate marketing, ads, sponsored content
- Number of Posts: 1,500+
- DA: 58
- Contact: [email protected]
- Blog Age: 14 years (Founded in 2009)
How to start similar finance blog that makes money
[10]. The Balance
Niche: Personal Finance & Financial Literacy
Overview: The Balance offers easy-to-understand financial advice across topics like investing, saving, retirement, real estate, and small business. It provides expert guidance with an approachable tone, making financial concepts accessible.
Content Types: Financial guides, investing tips, real estate advice, tax guides, retirement planning.
Unique Feature: Simple, clear, and actionable advice for readers looking to improve their financial literacy.
Blog’s Insights
- Founder: Dotdash Team
- Link: The Balance
- Monthly Traffic: 2 million visits
- Estimated Monthly Income: $250,000
- Monetization: Ads, affiliate marketing
- Number of Posts: 6,000+
- DA: 76
- Contact: [email protected]
- Blog Age: 16 years (Founded in 2008)
How to start similar finance blog that makes money
[11]. Small Business Trends
Niche: Small Business & Entrepreneurship
Overview: Small Business Trends is a hub for news, advice, and trends relevant to small business owners and entrepreneurs. The blog covers business management, marketing, technology, and more.
Content Types: Small business news, entrepreneurship tips, marketing advice, technology reviews, industry trends.
Unique Feature: Comprehensive coverage of small business issues, offering valuable insights for entrepreneurs across industries.
Blog’s Insights
- Founder: Anita Campbell
- Link: Small Business Trends
- Monthly Traffic: 300,000 visits
- Estimated Monthly Income: $20,000
- Monetization: Ads, sponsored content, affiliate marketing
- Number of Posts: 7,000+
- DA: 72
- Contact: [email protected]
- Blog Age: 18 years (Founded in 2006)
How to start similar finance blog that makes money
[12]. Bankrate
Niche: Personal Finance Tools & Advice
Overview: Bankrate offers extensive financial advice on mortgages, credit cards, banking, investing, and retirement. The site also provides financial calculators and tools to help users make informed decisions.
Content Types: Financial product comparisons (loans, credit cards, mortgages, insurance), calculators, personal finance tips, and market insights.
Unique Feature: Comprehensive comparisons and calculators for credit cards, mortgages, and loans.
Blog’s Insights
- Founder: Doug Marion (acquired by Red Ventures)
- Blog Link: bankrate.com
- Monthly Traffic: ~15 million visits
- Estimated Monthly Income: $500,000 – $1 million+
- Monetization: Affiliate marketing, lead generation, display ads.
- Number of Posts: ~10,000+
- DA: 83
- Contact: Contact Page
- Blog Age: 1976 (Online since the 90s; ~20+ years online)
[13]. Making Sense Of Cents
Niche: Personal Finance & Making Money Online
Overview: Founded by Michelle Schroeder-Gardner, Making Sense of Cents offers advice on managing debt, saving money, and increasing income, particularly through blogging and affiliate marketing. Michelle famously paid off $40,000 in student loans within seven months through her blog.
Content Types: Personal finance tips, online business advice, debt repayment stories, affiliate marketing tips.
Unique Feature: Personal finance advice blended with personal stories of online business success and debt repayment.
Blog’s Insights
- Founder: Michelle Schroeder-Gardner
- Blog Link: makingsenseofcents.com
- Monthly Traffic: ~300,000 visits
- Estimated Monthly Income: $50,000 – $100,000
- Monetization: Affiliate marketing, sponsored posts, courses, ads.
- Number of Posts: ~1,200+
- DA: 58
- Contact: Contact Page
- Blog Age: 2011 (13+ years)
[14]. Good Financial Cents
Niche: Personal Finance & Wealth Building
Overview: Founded by Jeff Rose, Good Financial Cents provides practical financial advice on investing, retirement planning, and growing wealth. Jeff shares his own experiences as a certified financial planner to offer trustworthy and relatable tips.
Content Types: Personal finance advice, investing tips, retirement planning, wealth-building guides, and product reviews.
Unique Feature: Combines personal anecdotes with professional financial advice, making the blog approachable yet informative.
Blog’s Insights
- Founder: Jeff Rose
- Link: Good Financial Cents
- Monthly Traffic: 90,000 visits
- Estimated Monthly Income: $10,000
- Monetization: Ads, affiliate marketing, sponsored content
- Number of Posts: 1,500+
- DA: 62
- Contact: [email protected]
- Blog Age: 14 years (Founded in 2009)
How to start similar finance blog that makes money
Common Attributes Among Successful Finance & Business Blogs
If you examine these blogs individually, you’ll notice they share several key features.
These attributes are essential for achieving a similar level of success.
Below are these common traits among these successful finance & business blogs:
- 400+ Published Posts: Most have at least 400 posts published.
- Thousands of Backlinks: These blogs have acquired a good number of backlinks organically over time and not manually.
- Multiple Monetization Methods: They mostly make over 10,000 per month utilizing monetization methods like:
- Display ads [Google AdSense, Mediavine, Adthrive & Ezoic are the most utilized].
- Affiliate promotions [mostly using Impact radius, PartnerStack, etc., and other single affiliate programs]
- Sponsorships
- Digital info products [courses & e-books]
- Active for 3+ Years: They have been active for a minimum of three years which allows them to gain experience, grow, and refine their initial approach to something better.
- Strong Internal Linking: Effective internal linking has helped them gain more indexed pages and better Google ranking, while also helping to keep readers longer on their site.
- Regular Visit: These blogs have built a loyal base of repeat visitors who regularly engage with their content and are likely to click on their blog on similar search queries in Google search results due to trust of familiarity.
These are common traits found among the successful blogs mentioned in this posts which has helped them achieve these success. Content quality is vital, it evolves as the blog grows, and owners learn to enhance and refine it over time.
You can master these strategies in our vital post on the “12 Key Blogging Tips and Strategies.”
How to Start A Similar Finance & Business Blog And Make Money
Here is how you can start a similar blog like the ones mentioned in this post.
According to my experience, I think anyone at all very interested in blogging will succeed just like these ones mentioned here just that sometimes it also takes time.
Start Below
Start within a sub-niche in your niche
We have a list of several business & finance blog post topics under different sub-niche to find blog post topic ideas write about.
If you decide on which sub-niche to go into within blog niche you can follow the below steps to set up your blog and get it ready for publishing blog posts.
Follow the steps below to get started when you’ve chosen your niche.
- Step 1: Click on “HostGator” to host your blog
- Step 2: Choose your preferred HostGator plan
- Step 3: Choose your preferred domain & complete your sign-up
- Step 4: Within your HostGator account “Install WordPress” your blogging platform
- Step 5: Within WordPress choose your blog theme [A Pre-built Site]
- Step 6: Customize the pre-designed pages, and start writing and publishing blog posts.
Detailed step on how to start a personal fiance blog to start making money
As you get started, things will become clearer as you gradually gain experience and understand how things work.
You can start by making a list of your niche blog posts – Finance & Business Blog Post Topic Ideas
This is how you can start and grow a blog like these successful business & finance bloggers mentioned in this post.
