What if you could peek behind the scenes of 15 wildly successful mom blogs and discover exactly how they built their audiences?
The best mom bloggers don’t just share parenting stories—they’ve mastered turning their experiences into thriving businesses. Some earn six figures by monetizing their blogs effectively, while others leverage guest posting strategies to rapidly grow their reach.
In this post, we’ll analyze:
✅ 15 real examples of top-earning mom blogs across niches (parenting, frugal living, special needs, and more)
✅ Their traffic-building tactics you can copy
✅ Income streams that actually work (spoiler: it’s not just ads!)
✅ How do they balance authenticity with profitability
Whether you’re looking to start a mom blog or scale an existing one, these case studies reveal the blueprint for success.
Important Note: Please note that metrics like traffic, income, number of posts, and DA can change over time. Websites may also be acquired, rebranded, or even shut down. While we strive to keep this content updated, we cannot guarantee complete accuracy at all times. We recommend verifying details directly from the sources if they are very important in your use case.
In This Article, We’ve Covered
- 15 Examples of mom blogs
- Common success attributes among these blogs
- How to start a similar blog in steps
15 Examples Of Mom Blogs
- Scary Mommy
- The Pioneer Woman
- Momastery
- Mommy Shorts
- BabyCenter
- The Bloggess
- Cup of Jo
- Pregnant Chicken
- Alpha Mom
- Design Mom
- ModernMom
- Rookie Moms
- The Mummy Bloggers
- Red Tricycle
- Simple Homeschool
[1]. Scary Mommy
Niche Focus: Parenting and Motherhood
Overview: Scary Mommy is a popular blog that covers the unfiltered realities of motherhood, offering humorous and honest takes on parenting.
Content Types: Articles, opinion pieces, parenting tips, personal essays, and humor posts.
Unique Features: Known for its humor and relatability. Scary Mommy embraces the imperfect side of parenting and provides a supportive community for moms.
Blog’s Insights
- DA: 78
- Link: Scary Mommy
- Founder: Jill Smokler
- Contact Info: Contact Page
- Number of published Posts: 10,000+
- Blog Age: Founded in 2008 (17 years)
- Average Monthly Traffic: 5M+ visitors
- Estimated Monthly Income: $500,000+
- Utilized methods of monetization: Ads, affiliate products, & sponsored content
Other Related Posts:
- How to start a similar blog like Scary Mommy
- 15 Mom blog Income reports
- Mom/parenting blog post topics ideas to write about
- 100 unique names to start a profitable mom blog
[2]. The Pioneer Woman
Niche Focus: Food, lifestyle, and family
Overview: The Pioneer Woman, created by Ree Drummond, offers a blend of recipes, family life, and home living, all with a touch of country charm.
Content Types: Recipes, cooking tips, home décor ideas, family stories, and lifestyle content.
Unique Features: Ree Drummond’s authentic and down-to-earth writing, combined with her focus on homestyle cooking and ranch life, has made her a household name.
Blog’s Insights
- Founder: Ree Drummond
- Link: The Pioneer Woman
- Monthly Traffic: 10M+ visitors
- Estimated Monthly Income: $1M+
- Monetization: Ads, sponsored content, product sales
- Number of Posts: 3,000+
- DA: 80
- Contact Info: Contact Page
- Blog Age: Founded in 2006
How To Start A Profitable Lifestyle Blog like the “The Pioneer Woman”
[3]. Momastery
Niche Focus: Personal growth, motherhood, and social activism
Overview: Founded by Glennon Doyle, Momastery shares personal reflections on life, motherhood, relationships, and self-care, often with a focus on mental health and social justice.
Content Types: Personal essays, motivational posts, and advocacy pieces.
Unique Features: Known for its deep, heartfelt, and inspirational content, Momastery has fostered a community focused on honesty, vulnerability, and personal empowerment.
Blog’s Insights
- Founder: Glennon Doyle
- Link: Momastery
- Monthly Traffic: 500K+ visitors
- Estimated Monthly Income: $20,000+
- Monetization: Book sales, speaking engagements, sponsored content
- Number of Posts: 1,000+
- DA: 67
- Contact Info: Contact Page
- Blog Age: Founded in 2009
How To Start A Profitable Parenting Blog Like “Momastery”
[4]. Mommy Shorts
Niche: Parenting and humor
Overview: Mommy Shorts is a humorous parenting blog that shares relatable stories and observations about raising kids.
Content Types: Parenting tips, personal stories, photo contests, and humor posts.
Unique Features: Ilana Wiles, the creator, uses humor and wit to provide a light-hearted yet insightful look at the chaos of motherhood.
Blog’s Insights
- Founder: Ilana Wiles
- Link: Mommy Shorts
- Monthly Traffic: 1M+ visitors
- Estimated Monthly Income: $50,000+
- Monetization: Sponsored posts, affiliate marketing
- Number of Posts: 2,000+
- DA: 72
- Contact Info: Contact Page
- Blog Age: Founded in 2010
How to start a similar blog like the “Mommy Shorts”
[5]. BabyCenter
Niche Focus: Pregnancy and parenting
Overview: BabyCenter is a comprehensive resource for expectant parents and new moms, offering expert advice and community forums on pregnancy, child development, and parenting.
Content Types: Articles, expert advice, interactive tools (due date calculator, baby name finder), forums, and product reviews.
Unique Features: Known for its medical accuracy and broad coverage of all things related to pregnancy and early parenting, BabyCenter is a trusted authority among parents.
Blog’s Insights
- Founder: Linda Murray
- Link: BabyCenter
- Monthly Traffic: 30M+ visitors
- Estimated Monthly Income: $2M+
- Monetization: Ads, sponsored content
- Number of Posts: 50,000+
- DA: 88
- Contact Info: Contact Page
- Blog Age: Founded in 1997
How to start a similar parenting blog like “BabyCenter”
[6]. The Bloggess
Niche: Humor, mental health, and motherhood
Overview: The Bloggess, created by Jenny Lawson, combines humor with raw, personal reflections on mental health and life as a mom.
Content Types: Humor posts, personal essays, mental health advocacy, and book reviews.
Unique Features: Lawson’s witty and often irreverent writing style has built a dedicated fan base, particularly around her candid discussions of anxiety, depression, and life’s absurdities.
Blog’s Insights
- Founder: Jenny Lawson
- Link: The Bloggess
- Monthly Traffic: 1M+ visitors
- Estimated Monthly Income: $30,000+
- Monetization: Book sales, ads, affiliate marketing
- Number of Posts: 2,500+
- DA: 75
- Contact Info: Contact Page
- Blog Age: Founded in 2009
How to start a successful blog like “The Bloggess”
[7]. Cup of Jo
Niche Focus: Lifestyle, motherhood, and relationships
Overview: Cup of Jo, founded by Joanna Goddard, covers a wide range of lifestyle topics, including motherhood, beauty, relationships, and home.
Content Types: Lifestyle advice, personal stories, parenting tips, product recommendations, and travel posts.
Unique Features: The blog’s chic, relatable tone and focus on everyday life, along with Joanna’s approachable writing, have made it a popular destination for modern moms.
Blog’s Insights
- Founder: Joanna Goddard
- Link: Cup of Jo
- Monthly Traffic: 3M+ visitors
- Estimated Monthly Income: $100,000+
- Monetization: Ads, affiliate marketing, sponsored content
- Number of Posts: 5,000+
- DA: 82
- Contact Info: Contact Page
- Blog Age: Founded in 2007
How to start a similar lifestyle blog like “Cup of Jo”
[8]. Pregnant Chicken
Niche Focus: Pregnancy and early parenting
Overview: Pregnant Chicken is a fun and informative blog that provides advice and resources for expectant parents, with a humorous twist.
Content Types: Pregnancy tips, product reviews, baby gear guides, and humorous takes on pregnancy.
Unique Features: The blog is known for its lighthearted yet informative approach to pregnancy, offering support without being overly serious.
Blog’s Insights
- Founder: Amy Morrison
- Link: Pregnant Chicken
- Monthly Traffic: 500K+ visitors
- Estimated Monthly Income: $15,000+
- Monetization: Affiliate marketing, sponsored content
- Number of Posts: 1,200+
- DA: 66
- Contact Info: Contact Page
- Blog Age: Founded in 2010
How to start a parenting blog similar to “Pregnant Chicken”
[9]. Alpha Mom
Niche: Parenting and lifestyle
Overview: Alpha Mom provides advice and support for moms at all stages of parenting, from pregnancy through raising teens.
Content Types: Parenting advice, product reviews, personal stories, and how-to guides.
Unique Features: The blog’s focus on inclusivity and a supportive, judgment-free approach to motherhood has built a strong community of engaged moms.
Blog’s Insights
- Founder: Isabel Kallman
- Link: Alpha Mom
- Monthly Traffic: 1M+ visitors
- Estimated Monthly Income: $25,000+
- Monetization: Ads, sponsored posts
- Number of Posts: 3,000+
- DA: 73
- Contact Info: Contact Page
- Blog Age: Founded in 2005
How to start a mom blog similar to “Alpha Mom”
[10]. Design Mom
Niche Focus: Parenting, design, and lifestyle
Overview: Design Mom, founded by Gabrielle Blair, blends design inspiration with parenting advice and lifestyle content, with an emphasis on living beautifully as a family.
Content Types: Design tips, parenting advice, family lifestyle posts, and home tours.
Unique Features: The blog stands out for its focus on the intersection of design and family life, offering visually inspiring content that is also practical for parents.
Blog’s Insights
- Founder: Gabrielle Blair
- Link: Design Mom
- Monthly Traffic: 1M+ visitors
- Estimated Monthly Income: $50,000+
- Monetization: Ads, affiliate marketing, book sales
- Number of Posts: 4,000+
- DA: 74
- Contact Info: Contact Page
- Blog Age: Founded in 2006
How to start a mom blog similar to “Design Mom”
[11]. ModernMom
Niche: Parenting and lifestyle
Overview: ModernMom offers advice on parenting, health, fitness, and family life, catering to moms looking for tips on balancing family and personal well-being.
Content Types: Parenting tips, recipes, fitness guides, health advice, and lifestyle content.
Unique Features: The blog’s holistic approach to motherhood, covering everything from self-care to managing family life, makes it a comprehensive resource for modern mothers.
Blog’s Insights
- Founder: Brooke Burke
- Link: ModernMom
- Monthly Traffic: 1M+ visitors
- Estimated Monthly Income: $30,000+
- Monetization: Ads, affiliate marketing, sponsored posts
- Number of Posts: 2,500+
- DA: 72
- Contact Info: Contact Page
- Blog Age: Founded in 2005
How to start a profitable mom blog similar to “ModernMom”
[12]. Rookie Moms
Niche: New motherhood and early parenting
Overview: Rookie Moms focuses on providing new moms with practical advice, tips, and activities to help them navigate the first years of parenting.
Content Types: Parenting tips, activity ideas, baby gear reviews, and support for new moms.
Unique Features: The blog is known for its actionable advice and fun ideas for new moms, making early motherhood more manageable and enjoyable.
Blog’s Insights
- Founder: Heather Flett and Whitney Moss
- Link: Rookie Moms
- Monthly Traffic: 500K+ visitors
- Estimated Monthly Income: $10,000+
- Monetization: Ads, affiliate marketing
- Number of Posts: 1,500+
- DA: 66
- Contact Info: Contact Page
- Blog Age: Founded in 2005
How to start a profitable parenting blog similar to “Rookie Moms”
[13]. The Mummy Bloggers
Niche: Parenting and motherhood
Overview: The Mummy Bloggers offers a platform for moms to share their stories and experiences about motherhood, from personal reflections to parenting challenges.
Content Types: Personal stories, parenting advice, product reviews, and lifestyle content.
Unique Features: The blog features multiple contributors, offering diverse perspectives on motherhood and creating a supportive, inclusive community.
Blog’s Insights
- Founder: Holly Richards
- Link: The Mummy Bloggers
- Monthly Traffic: 100K+ visitors
- Estimated Monthly Income: $5,000+
- Monetization: Sponsored posts, affiliate marketing
- Number of Posts: 500+
- DA: 50
- Contact Info: Contact Page
- Blog Age: Founded in 2014
How to start a profitable parenting blog similar to “The Mummy Bloggers”
[14]. Red Tricycle
Niche Focus: Family activities and parenting
Overview: Red Tricycle is a parenting blog that focuses on family-friendly activities, products, and tips for raising kids in a fun, engaging way.
Content Types: Parenting tips, activity guides, event listings, product recommendations, and local family outings.
Unique Features: Red Tricycle’s focus on local events and activities helps parents find fun things to do with their kids, making it a valuable resource for active families.
Blog’s Insights
- Founder: Jacqui Bolger
- Link: Red Tricycle
- Monthly Traffic: 1M+ visitors
- Estimated Monthly Income: $50,000+
- Monetization: Ads, affiliate marketing, sponsored posts
- Number of Posts: 5,000+
- DA: 71
- Contact Info: Contact Page
- Blog Age: Founded in 2006
How to start a blog similar to “Red Tricycle”
[15]. Simple Homeschool
Niche: Homeschooling and parenting
Overview: Simple Homeschool provides resources, tips, and advice for parents who are homeschooling their children, focusing on simplifying the process.
Content Types: Homeschooling tips, curriculum reviews, personal stories, and how-to guides.
Unique Features: The blog’s emphasis on simplifying homeschooling and its community-driven approach make it a go-to resource for parents looking to educate their children at home.
Blog’s Insights
- Founder: Jamie Martin
- Link: Simple Homeschool
- Monthly Traffic: 300K+ visitors
- Estimated Monthly Income: $10,000+
- Monetization: Ads, sponsored posts, affiliate marketing
- Number of Posts: 2,000+
- DA: 64
- Contact Info: Contact Page
- Blog Age: Founded in 2010
How to start a parenting blog like “Simple Homeschool”
How to Start a Successful Mom Blog Like the Pros and Start Making Money
Here’s how to create a parenting blog similar to the successful examples we’ve featured in the post.
1. Choose Your Mom Blog Niche
Focus on a specific parenting angle like:
✔ Age-Specific (Teens, toddlers, newborns)
✔ Parenting Styles (Gentle parenting, homeschooling)
✔ Mom Life Balance (Working moms, single parenting)
✔ Family Activities (Educational play, travel with kids)
2. Set Up Your Blog (15-Minute Setup)
- Get Hosting: Start with HostGator (Choose the Hatchling Plan)
- Pick a Domain: Keep it personal (e.g., ModernMomDiaries.com)
- Install WordPress (1-click setup in HostGator)
- Select a Family-Friendly Theme (Look for clean layouts and readability)
Note: HostGator’s 30-day money-back guarantee lets you test things risk-free.
3. Create Your First 5 Essential Posts
Start with these parent-approved topics:
- “[Age] Sleep Training Guide: What Worked for Us”
- “10 Budget-Friendly [Activity] Ideas for Toddlers”
- “My Honest Review of [Baby Product]”
- “How I Balance [Parenting Challenge]”
- “[Seasonal] Family Activity Calendar”
4. Monetize Early
Mom blogs excel with:
- Affiliate Links (Baby gear, books, household products)
- Sponsored Posts (Brands love relatable mom voices)
- Digital Products (Printable planners, parenting guides)
(See real earnings: Mom Blog Income Reports)
More Blogging Inspiration for Moms
Parenting & Family Focus
Examples of mom blogs
Examples of lifestyle blogs (Family-friendly content)
Home & Wellness
Examples of food blogs (Kid-friendly recipes)
Examples of health blogs (Family wellness)
Examples of photography blogs (Family portraits)
Mompreneur & Business
Examples of affiliate blogs (Monetizing parenting content)
Examples of product review blogs (Baby/kid gear)
Examples of business blogs (Mom-run businesses)
Family Activities
Examples of travel blogs (Family vacations)
Examples of sports blogs (Youth sports)
Creative Outlets
Examples of fashion blogs (Mom/kid style)
Examples of tech blogs (Parenting apps/gadgets)
