Forget the myth that you need a big office or a foreign bank account to make money online. Whether you’re in Nairobi, Mombasa, or a quiet village in the Rift Valley, you can launch a profitable blog right from your laptop or desktop.
Here’s the best part:
✔ Start for less than KSh 330—cheaper than a lunch date in town.
✔ Zero coding skills needed—if you can use WhatsApp, you can blog.
✔ No permission required—no boss, no gatekeepers, just your ideas.
✔ Earning potential? Kenyan bloggers are pulling in KSh 648,050/month or more from ads, affiliate marketing, and digital products.
Kenyan bloggers are already killing it—monetizing through ads, affiliate links (yes, Amazon pays in dollars!), sponsored posts, and even selling their own e-books and courses. The startup cost? Less than a night out in Westlands. The potential? Enough to ditch the rat race for good.
Ready to turn your thoughts into income? Let’s dive in.
Examples of Kenyan blogs
1. Pika Chakula (Food Blog)
🍴 What they do: Easy Kenyan & East African recipes, cooking tips, and healthy eating guides.
💰 Earnings: KSh 300K – 500K/month
📊 Traffic: 100K – 150K visitors/month
💡 How they make money: Ads, sponsored posts, affiliate links, and selling recipe eBooks.
2. Savvy Kenya (Finance Blog)
💵 What they do: Money-saving tips, investing advice, and banking guides for Kenyans.
💰 Earnings: KSh 200K – 400K/month
📊 Traffic: 80K – 120K visitors/month
💡 How they make money: Ads, affiliate links (banks & investments), and sponsored content.
3. Sikika Finance (Finance Blog)
📈 What they do: Teaches financial literacy—saving, investing, and smart money moves.
💰 Earnings: KSh 200K – 300K/month
📊 Traffic: 100K+ visitors/month
💡 How they make money: Affiliate marketing, ads, and paid partnerships.
Key Takeaway? These blogs started small, stayed consistent, and now earn life-changing money. You could be next!
What You Need to Start Your Blog in Kenya
Launching a blog takes just 4 essentials (total cost: under KSh 2,500/month):
- A Laptop – Use a desktop or a laptop (any type of PC recommended for long-term blogging).
- A Domain Name – Your blog’s address (e.g., KenyanFoodies.com).
Tip: Keep it short and niche-related (avoid numbers/hyphens). - A Blogging Platform – WordPress (free, no coding) – powers 43% of websites globally.
- Web Hosting – Keeps your blog online 24/7.
✅ Best for Kenya: HostGator Africa offers:
✔ Kenya-optimized servers (fast loading)
✔ Free domain (save KSh 1,200/year)
✔ 1-click WordPress install
✔ 30-day money-back guarantee
🚀 Start for less than KSh 2,500/month with our exclusive link!
Note: At the end of your sign-up with your web hosting [e.g. HostGator], that is when you have the option to install the generally used web version of WordPress within your hosting account to start building and managing your blog site.
How to Start a Blog in Kenya and Make Money
Quick Steps
- Step 1: Choose a profitable niche
- Step 2: Use HostGator to get started
- Step 3: Choose your preferred HostGator hosting plan
- Step 4: Choose your domain name
- Step 6: Choose your hosting subscription period
- Step 6: Create your HostGator account
- Step 7: Within Your HostGator Account, Install WordPress
- Step 8: Manage your blog on WordPress and get used to its settings
Step 1: Pick a Profitable Niche
Starting a successful blog in Kenya begins with one crucial decision: selecting the right niche. This choice will determine your audience, content strategy, and earning potential.
A niche is a specific, focused segment of a broader market. Instead of writing about “food” generally, you could specialize in “affordable Kenyan street food recipes” or “healthy meal plans for Nairobi families.”
Top 5 Profitable Blog Niches for Kenyan Content Creators
1. Kenyan Personal Finance & Side Hustles
Why it works: Money-making topics are always in demand
Example Posts:
- “Best Side Hustles in Kenya in 2025”
- “How to Save KSh 10,000 Monthly on a Tight Budget”
Monetization: Affiliate links (banking products, investment platforms), sponsored posts
2. Kenya Travel & Local Exploration
Why it works: Both locals and tourists search for travel tips
Example Posts:
- “Budget-Friendly Weekend Getaways from Nairobi”
- “Hidden Gems in Mombasa You Must Visit”
Monetization: Hotel/travel affiliates (Jumia Travel, Booking.com)
3. Kenyan Tech & Mobile Money
Why it works: Kenya is a leader in mobile tech and fintech
Example Posts:
- “Best Mobile Money Apps Compared: M-Pesa vs. Airtel Money”
- “How to Make Money Online in Kenya Using Your Phone”
Monetization: Tech affiliate programs, app reviews
4. Health & Wellness for Kenyans
Why it works: Growing interest in fitness and healthy living
Example Posts:
- “Affordable Gym Memberships in Nairobi”
- “Natural Remedies for Common Ailments in Kenya”
Monetization: Supplement affiliates, wellness product reviews
5. Kenyan Real Estate & Homeownership
Why it works: Housing is a hot topic nationwide
Example Posts:
- “How to Buy Your First House in Kenya on a Budget”
- “Renting vs. Buying in Nairobi: Pros and Cons”
Monetization: Realtor partnerships, property listing affiliates
📌 Want more niche ideas? Explore our comprehensive list of the Most Profitable Blogging Niches
How to Validate Your Kenyan Niche
Before committing, ask:
🔹 Is there search demand? (Check Google Trends Kenya, AnswerThePublic)
🔹 Can I monetize it? (Research Kenyan affiliate programs like Jumia Affiliate)
🔹 Am I passionate/knowledgeable? (Long-term success requires consistency!)
🔹 Is it too broad or too narrow? (Find the right balance for your audience)
📌 Need content inspiration? Browse our Blog Post Topics Ideas for ready-to-use concepts
Step 2: Use HostGator to Get Started
Action Required – Go over to HostGator to get started
HostGator makes it easy to launch your blog with:
- Reliable, beginner-friendly web hosting
- A free domain name included
- Seamless WordPress installation
- A 30-day money-back guarantee
Use our exclusive discount link to get started for less than $3/month!
Step 3: Choose Your HostGator Hosting Plan
Action Required – Simply pick a hosting plan
For beginners, the Hatchling Plan from HostGator is more than enough to get started. Your site likely won’t need any heavy-duty features just yet, and this plan keeps things simple.
Later on, you can easily upgrade or switch to another host as your blog grows!
Step 4: Claim a Free Domain Name
Action Required – Choose your blog domain name.
What to Look for in a Blog Domain Name
🔹 Simple & Memorable – Easy to type and recall (e.g., “TechGuru” > “XtrmT3chHacks”)
🔹 Niche-Relevant – Instantly tells visitors what your blog is about
🔹 Short & Clean – Ideally 6–14 characters (long names get mistyped)
🔹 Pronounceable – Avoid awkward spellings or confusing letter combos
💡 Need a creative boost? Try our Blog Name Ideas for instant ideas!
Step 5: Choose Your Hosting Plan Subscription Period
Action Required – Choose a subscription duration that aligns with what you can afford right now. This setting is part of your current hosting package.
Step 6: Complete Your Sign-up
Action Required – Register your account to proceed with checkout.
Provide your email and choose a password to create your HostGator account.
Step 7: You’re Almost There – Time to Launch WordPress!
After signing up with HostGator, it’s time to bring your blog to life:
Finish Installation – Follow the prompts on your screen to set up WordPress with just a few clicks.
📂 Or Access It This Way:
– Log in to HostGator
– Find the “Websites” or “WordPress” tab
– Launch the 1-click WordPress installer
🎉 Now the Fun Begins!
– ✍️ Write your first post
– 🎨 Customize your blog’s look and feel
– ⚙️ Adjust settings for performance and style
🔖 Quick Tip: Bookmark your login page at [yourdomain].com/wp-admin for easy access anytime.
Step 8: Get Comfortable With WordPress
Congratulations! Your blog is live. We know WordPress might look intimidating at first glance – that’s completely normal. Most beginners feel this way, but here’s the good news: within a few weeks of regular use, everything will start making sense.
What to do next:
• Play with the settings
• Experiment with different features
• Don’t worry about breaking anything
Shortcut: Check out the video below for a friendly walkthrough of WordPress and HostGator basics.
Simplified Summary
Imagine making $1,000 – $20,000+ per month from your laptop—without a boss, without set hours, and without limits on your income. That’s the reality for bloggers who turn their passion into profit.
Unlike a traditional job that:
❌ Controls your schedule
❌ Caps your earnings at a fixed salary
❌ Requires years of promotions for small raises
A successful blog gives you:
✅ Full freedom – Work from anywhere, anytime
✅ Unlimited income potential – Top bloggers earn 6–7 figures per year
✅ Long-term passive income – Build an asset that grows over time
Still skeptical? See real proof in these Blog Income Reports—actual bloggers sharing their earnings.
How Much Can You Really Make Blogging?
Your income grows as your blog grows:
- Beginner Bloggers (1st year): $1,000 – $3,000/month
- Average Bloggers (2nd–3rd year): $3,000 – $10,000/month
- Advanced Bloggers (3+ years): $10,000 – $20,000+/month
How soon can you start earning? Many bloggers see their first $1,000 within 6–12 months. Learn how many blog posts you need to make money.
How to Start Your Blog in 4 Simple Steps
1️⃣ Choose a Profitable Niche (e.g., personal finance, travel, tech)
2️⃣ Get Hosting + a Free Domain (👉 Start with HostGator – includes 1-click WordPress install & 30-day money-back guarantee)
3️⃣ Design Your Blog (easy drag-and-drop tools)
4️⃣ Publish & Monetize (ads, affiliates, or digital products)
🚀 Your blog can be live in under 15 minutes. No experience needed!
The only question left: Will you keep trading time for money at a job… or build something that pays you while you sleep?
