Hey there! Have you ever thought about how your life as a mom could inspire others, and even bring in some extra cash? Let me tell you, starting a mom blog is one of the most rewarding ways to make money online while sharing your everyday life experience with other moms, building a side hustle that replaces the need for a traditional 9-5 job.
You don’t need to be a tech whiz or have a huge following to get started.
Seriously, all you need is your story, a little creativity, and the willingness to share what you’ve learned along the way. Every successful mom blog out there started with just one post, so why not yours?
Here are some of the reasons why starting a mom blog today is worthwhile for you;
- Make $3,000 – $12,000 per month: You can build a full-time income, all while doing something you love and getting to spend more time with your family.
- Super Quick and Affordable to Start: Setting up your blog takes under 12 minutes, and you can get started for just $3/month. No huge investment is required.
- No Tech Skills Required: You don’t need to know coding! With pre-built templates, you can easily set up and customize your blog to fit your style.
- Start Earning Fast: You can monetize your blog right away with ads and affiliate products. No need to wait for a huge following, start bringing in revenue as soon as you publish your first post!
- Paid Brand Collaborations: As your blog grows, brands will want to work with you, paying you to promote products that fit your audience.
- Work From Home, On Your Own Terms: Whether you’re in the U.S., Europe, or anywhere else in the world, this opportunity is available to all moms everywhere, anytime.
Imagine This:
Many mom bloggers are making $5,000 – $12,000/month, and you can do it too. It may take time, but with patience and consistency, your blog can become a passive income machine while making a real difference in the lives of other moms.
So, why wait? Take action now, share your story, and turn your knowledge about parenting into a profitable business from the comfort of your home. You’ve got this!
Find More: 12 Blog Income Reports From Mom Bloggers
Here are the Things You Need to Get Started
Here are the things you need to set up a standard mom parenting blog and get it ready for publishing your first blog post;
- A desktop – You’ll need a laptop or computer to easily manage your site and write blog posts more efficiently.
- Choose a Domain Name: This is your blog’s address (e.g., YourAwesomeMomBlog.com). Make it personal or niche-related—it’s totally up to you!
- A Blogging Platform (CMS): WordPress is the easiest way to go! It’s beginner-friendly, and you don’t need to know coding. Just pick a pre-built theme, and you’re ready to roll.
- Web Hosting: This keeps your blog online and accessible. Choose a reliable provider (e.g., HostGator) to host your blog, install WordPress on it, and get started.
Quick Tip: At the end of your sign-up with HostGator, you can install the standard web version of WordPress directly within your account to start building and managing your site.
How To Start A Mom Blog Step by Step and Make Money
“To illustrate this process, I’ll be using HostGator, a well-regarded web hosting service. However, it’s important to note that there are other reputable web hosting providers you can as well consider.”
Quick Start Guide to Launching Your Mom Blog:
- Pick a Sub-Niche – Focus on a specific area that excites you.
- Click on HostGator – Get started with a trusted platform.
- Choose Your Hosting Plan – Select the right option for your needs.
- Pick a Unique Domain Name – Make it personal and memorable.
- Select Your Subscription Period – Choose a plan duration that works for you.
- Create Your HostGator Account – Set up your account in minutes.
- Install WordPress – One-click installation to kickstart your blog.
- Pick a Pre-built Theme – Choose a theme that fits your style.
- Customize Your Blog Main Pages & Start Publishing Blog Posts – Add your pages, start posting, and share your story!
Step 1: Start Within a Parenting Sub-niche
The secret to success is to start small. Focus on a sub-niche within the broad world of mom blogging (e.g., mom life hacks, single mom struggles, health and wellness for moms)—then gradually branch out to other topics as you build your blog. This way, your content is highly relevant and valuable to your target audience.
Here are some decent sub-niches under mom blogging to start from:
Parenting Tips and Advice
- Child Development: Information on various stages of child development and how to support children at each stage.
- Discipline Strategies: Techniques and strategies for managing behavior and disciplining children positively and effectively.
- Health and Wellness: Tips on maintaining physical and mental health for both children and parents, including advice on nutrition, sleep, and exercise.
Family Activities and Crafts
- Creative Activities: Ideas for fun and educational activities to do with children, including arts and crafts, science experiments, and outdoor games.
- Seasonal Activities: Suggestions for activities and projects based on seasons and holidays (e.g., summer crafts, holiday-themed games).
Parenting Challenges and Solutions
- Problem-Solving: Advice on dealing with common parenting challenges such as sleep issues, picky eating, and tantrums.
- Special Needs: Resources and support for parents of children with special needs or disabilities, including advice on accessing resources and services.
Relevant – Here are more than 300 blog topics in different parenting sub-niches. This will make it easier for you to start within a niche category of the topics and expand as you grow your blog traffic and topic. Here are other Profitable Blogging Niches To Consider.
Step 2: Click on “HostGator” To Get You Started
Clicking on the HostGator link will take you directly to their homepage to get you started. By using our HostGator discount link, you’ll enjoy a cheaper hosting price.
Relevant – Here are other reliable web hosting providers you can also consider.
Step 3: “Select Your HostGator Plan You Want”
The HostGator Hatchling Plan is the most cost-effective option to get started. It’s the minimum plan, but perfect for new bloggers, plus, you can always upgrade later as your blog grows! It’s a smart, budget-friendly choice if you are just getting started.
Step 4: Choose a Unique Domain Name of Your Choice
After selecting your plan, you’ll be taken to a page like the one below, where you can choose your unique domain name and complete your sign-up.
What to Consider When Choosing Your Blog Domain Name
- Make It Memorable and Easy to Spell – Choose a name that’s easy to remember and type. You want people to find your blog without any hassle, and skip the complex spellings or hyphens.
- Reflect Your Niche – our domain name should give a hint of what your blog is about, whether it’s mom life, parenting tips, or mompreneur advice. Incorporating relevant keywords helps you attract the right audience.
- Keep It Short and Sweet – Aim for a domain name that’s 7-15 characters. Short names are easier to remember and type, perfect for busy moms on the go!
- Easy to Read and Pronounce – Make sure your domain name is easy to read and pronounce. Avoid any tricky letter combinations or double letters that could confuse your readers.
Relevant – Find Unique And Meaningful Mom Blog Name Ideas
Step 5: Adjust Your Hosting Subscription Period
Make sure you’re on the Hatchling Plan (on the right-hand side) and select your preferred subscription period, either 1 year or 36 months, depending on what fits your budget right now. The longer the subscription, the more cost-effective it is!
Step 6: Create Your HostGator Account
Set up your HostGator account by entering your email and creating a password. This is where you’ll manage your blog and all your hosting details.
Take a moment to review all your order details and the information you’ve entered to ensure everything looks correct. Once you’re happy with it, proceed to checkout to complete your purchase.
Step 7: Inside Your HostGator Account, “Install WordPress”
After signing up with HostGator, simply follow the on-screen instructions to finalize your WordPress setup and installation. It’s a straightforward process to get your blog up and running!
Alternatively – Access WordPress via Your HostGator Account
- Log in to Your HostGator Account
Once logged in, look for the section labeled “WordPress.” - Click on the WordPress Section
Click on the “WordPress” option, and it will guide you through creating your WordPress account. - Automatic Login to WordPress
After setting up your account, you’ll be automatically logged in to WordPress. You’re now ready to customize your blog and start publishing posts!
This will give you full access to your WordPress dashboard to start building and managing your site!
Step 8: Choose Your Blog Theme in WordPress for Your Mom Blog
Themes are pre-built templates that make setting up your blog easy and stress-free. With just a few clicks, you can choose a theme that perfectly matches your mom blog’s vibe. Here’s how to find the best one for you:
1. Navigate to Themes – In your WordPress dashboard, go to Appearance > Themes to explore the themes available.
2. Explore the Theme Library – Search for themes that are ideal for mom blogs or ones that highlight features like easy blog layouts, family-friendly designs, and responsive options for mobile visitors.
3. Filter Your Options – Use filters to find themes with easy navigation, warm, welcoming designs, and social media integration. Pick a layout that feels cozy, approachable, and functional, just like your blog!
4. Preview Before Committing – Before making a decision, click on Preview to see how your blog will look with your content. Check how it will display on mobile devices as well, most moms will be reading your posts on the go!
5. Check Reviews and Ratings – Read reviews to get a feel for the theme’s ease of use, customization options, and any potential issues other moms have encountered when setting it up. Make sure it fits your needs!
6. Make Sure It’s Mobile-Friendly – Since moms are often on the move, your theme must be responsive, meaning it looks just as beautiful on a phone or tablet as it does on a computer.
7. Consider Paid Themes (If Needed) – If the free themes don’t have what you need, consider a premium theme. They often offer more customization and features, perfect if you’re looking for a more personalized look. But don’t worry, only choose this if you feel comfortable navigating WordPress!
Popular Themes for Mom Blogs:
- Astra: Fast, customizable, and perfect for creating a blog that grows with your mom’s community.
- Astra (Customizable, fast, and responsive)
- Hello Darling (Charming, family-friendly design)
- Feminine (Soft, stylish layout for lifestyle bloggers)
Choose a theme that reflects the warmth and personality of a professional mom blog while offering an enjoyable experience for your readers!
Here are some of the top WordPress themes perfect for a mom blog you can start with.
Step 9: Customize Your Blog Main Pages and Start Publishing Blog Posts
- Use your theme’s customization options to tweak the colors, fonts, and layouts to match your unique mom vibe.
- Many themes come with pre-built layouts for key pages like About, Contact, and Home, making it easy to get started. You can simply adjust these pages to reflect your voice and what you want to share with your audience.
- Once your pages are set up, it’s time to start writing! Begin publishing your blog posts about parenting tips, mom life, or anything that speaks to your journey. You’re now officially a mom blogger!
Congratulations! At this point, you’ve created a fully functional blog that’s ready to reach moms everywhere. Your site is now visible on Google and accessible to readers online.
Check out the video below to help guide you through the process!
It walks you through setting up a WordPress blog with HostGator, making it super easy to get started!
After watching the video, you can dive into finding exciting parenting blog topics to write about!
How To Find Parenting Blog Topics To Cover
To successfully monetize your parenting blog, you need to create content that attracts readers, so you can easily display ads on it and promote affiliate products, and make money.
Here’s how to find the best topics to write about.
Finding Blog Topics to Write About
- Research Trending Topics – Use keyword research tools like Google Trends, Pinterest, or mom-specific forums to see what’s currently trending in the parenting and mom blog space.
- Answer Common Parenting Questions – Focus on frequently asked questions like “How to manage mom life with a newborn?” or “Best tips for a smooth bedtime routine with toddlers.”
- Research Your Competitor’s Blog Posts – Review other successful mom bloggers to see what’s resonating with their audiences. This can give you insight into the topics people are searching for.
- Use Keyword Research Tools – Leverage tools like Ubersuggest or SEMrush to discover what topics your audience is searching for in the mom or parenting niche.
- Engage with Your Readers – Ask your social media followers to share parenting topic ideas in the comments section. Engaging directly with your audience helps guide your content creation.
Relevant Posts
How to Write a Blog Post
- Start with a Strong Introduction – Capture your reader’s attention immediately with a relatable or captivating introduction. Moms want to feel connected from the very first sentence.
- Organize Your Content – Use subheadings, bullet points, and short paragraphs to make your content scannable and easy to read. Moms are often on the go!
- Write in a Relatable and Friendly Tone – Speak directly to your audience with a conversational, friendly voice. Readers should feel like they’re getting advice from a trusted friend.
- Enhance Your Content with Visuals – Include images or videos that illustrate your points. For a mom blog, these could be photos of parenting hacks, family activities, or tips in action.
- Conclude your post with a strong Call-to-Action (CTA) – End your post by inviting your readers to comment, share, or explore other blog posts. It encourages interaction and engagement.
Here are relevant resources to help you out
- Best content writing tools
- Best AI content writing tools
- How to format your blog posts
- Best blog keyword research tools
- How to write a blog post step-by-step
How to write an eye-catching blog headline for your blog posts
- Make It Attention-Grabbing – Use numbers, strong adjectives, or questions that spark curiosity. Headlines like “5 Easy Ways to Organize Your Mom Life” or “How to Survive Your Baby’s First Year” will appeal to your audience.
- Keep It Short and Clear – Aim for around 60 characters or less. A concise headline is not only easy to read but also works better for SEO.
- Include Keywords for SEO – Ensure your headline has keywords that people are searching for, like “mom hacks,” “parenting tips,” or “newborn care.”
- Create Intrigue – Your headline should promise value, such as “How to Save Time as a Busy Mom” or “The Ultimate Guide to Postpartum Recovery.”
Relevant Post: How to Write the Perfect Blog Headline
How to Hire a Good Writer
If writing isn’t your thing or you need additional help, hiring a freelance writer can help keep your content fresh and engaging.
- Find Experienced Writers – You can find good writers on platforms like Upwork, Fiverr, or ProBlogger for writers with experience in parenting or mom blogs. They’ll be familiar with your audience and niche.
- Be Clear About Your Needs – When hiring, outline the tone, style, and topics you want covered. Being clear about your expectations helps ensure the content aligns with your blog’s voice.
- Ask for Writing Samples – Always request a sample of their previous to ensure the writer’s style matches your blog’s tone and content.
Relevant Guide: How to Hire a Professional Mom Blog Writer
By following these tips, you’ll be able to consistently create engaging content, attract a loyal audience, and keep your mom blog growing.
How to Monetize a Mom Blog & Start Making Money
1. Monetize Your Blog with Ads
The easiest and fastest way to start making money from your blog is through display ads. Google AdSense is one of the best options for beginners, but there are plenty of other ad networks to explore as well.
Ads are a great “set it and forget it” way to earn passive income while you focus on writing your next blog post!
How to Monetize with Ads:
Sign Up for Google AdSense
- Go to Google AdSense and click on “Sign Up”.
- Log in using your existing Google account (chances are you already have one!).
- Fill in your blog URL and some basic details about your blog. Google will review your site to make sure it follows their content policies (usually takes a couple of days).
Pro Tip: To speed up the approval process, make sure you have at least 10-30 blog posts published before applying!
Add the AdSense Code to Your Blog
- Once approved, Google will provide a code that you can insert into your blog. This will automatically display ads relevant to your content and audience.
- You can place ads in spots like the sidebar, header, or footer of your blog. If you’re not tech-savvy, no worries—there are plugins available that make the process super easy.
Start Earning from Ads
- Once ads are live, you’ll start earning money whenever visitors click on them or even just view them (this is called CPM, or Cost Per Thousand Impressions).
- The more visitors you have, the more you can earn, all while continuing to share your journey as a mom!
How Much Can You Make?
- With ads alone, depending on your traffic, you can earn anywhere from a few hundred to a thousand dollars a month. Not bad for a few clicks, right?
Relevant Post:
- Other Ad Networks You Can Use to Monetize Your Blog
- Number of Blog Posts You Need to Start Making Money
2. Monetize Your Blog With Affiliate Products
Affiliate marketing is one of the most profitable ways to make money from your blog, promoting products you genuinely use or know about. If you’re sharing tips on baby products, family life, or even your favorite self-care items, affiliate marketing allows you to earn commissions when someone purchases a product through your link.
Here’s How You Can Get Started:
Find Affiliate Programs: There are tons of affiliate programs that are perfect for mom bloggers. Some popular ones include:
- Amazon Associates: If you talk about anything from parenting books to home essentials, Amazon has it all.
- ShareASale: Lots of mom-friendly brands are available on this platform (think baby gear, home decor, lifestyle products).
- CJ Affiliate (formerly Commission Junction): Another great platform with tons of products to promote.
- Individual Brand Programs: Check without favorite brands to see if they offer affiliate programs. It’s an easy way to earn by promoting products you already know.
Sign Up for Affiliate Programs:
- Head to the affiliate program’s site, create an account, and apply. Some programs may ask you for some details about your blog and your audience, but don’t worry, it’s all pretty straightforward.
Get Your Unique Affiliate Links:
- Once you’re approved, you’ll get unique links to use in your posts. You earn a commission whenever someone clicks on your link and makes a purchase!
Integrate Your Affiliate Links Into Your Blog Content: The key here is to naturally integrate your affiliate links into your posts. Here are some ideas:
- Product Reviews: Share your honest thoughts on products you’ve used and include your affiliate link.
- “Top 10 Mom Must-Haves” Lists: Create helpful lists featuring your favorite products and link to them.
- Parenting Tips: If you mention any products in your blog posts (like baby monitors, strollers, or kids’ books), add your affiliate link.
How Much Can You Make?
- Many bloggers make around $2,000 to $5,000 per month with affiliate marketing alone, and that’s just for starters. Combine this with ads, and you can really start seeing the income roll in.
As a mom, your time is precious, and finding ways to make money from home is a game-changer.
By utilizing these methods of monetization, you can set your blog to start making money every time people visit your blog posts.
For More;
- Other Methods to Monetize a Mom Blog and Make Money
- How Long Does it Take a New Blog to Start Making Money
How Much Money Do Mom Parenting Blogs Make?
Using the income ranges below, you can estimate how much you might earn based on the number of posts you publish and the average time it takes to reach those milestones.
Beginner Mom/Parenting Blogs
- Estimated Monthly Income: $300 – $1,200
- Average Monthly Traffic: 3,000 – 22,000 visitors
- Number of Published Blog Posts: 20 – 50 posts
- Average Required Time: 6 – 12 months to start seeing income
- Common Methods of Monetization:
- Affiliate marketing (e.g., parenting products, baby gear)
- Basic ad networks (e.g., Google AdSense)
Average Mom/Parenting Blogs
- Estimated Monthly Income: $1,200 – $5,000
- Average Monthly Traffic: 20,000 – 100,000 visitors
- Number of Published Blog Posts: 70 – 150 posts
- Average Required Time: 1 – 2 years to see a steady income
- Common Methods of Monetization:
- Affiliate marketing (e.g., higher commission products, courses for parents)
- Display ads from higher-paying ad networks like Mediavine
- Sponsorship deals with niche-related brands
- Selling digital products (e.g., eBooks)
Established Mom/Parenting Blogs
- Estimated Monthly Income: $10,000 – $30,000+
- Average Monthly Traffic: 100,000+ visitors
- Number of Published Blog Posts: 300 – 1,000+ posts
- Average Required Time: 2 – 5 years to build a substantial income
- Common Methods of Monetization:
- High-paying affiliate marketing (e.g., premium products, exclusive offers)
- Display ads from higher-paying ad networks like AdThrive
- Major brand sponsorships and long-term partnerships
- Selling premium content or memberships
- Merchandising and product lines
These figures can vary based on factors like niche specificity, audience engagement, number of posts, and the effectiveness of the blog’s monetization strategies.
Relevant – 12 Mom Blog Income Reports
Examples of Successful Mom Blogs
Here are some examples of mom bloggers to inspire you.
[A]. Scary Mommy – $70,000/month
Overview: Scary Mommy is a leading parenting blog known for its humorous and relatable content about motherhood. It features a wide range of topics from parenting advice to personal stories and engages its audience with a mix of ad revenue, sponsored content, and affiliate marketing.
Blog’s Insights
- Monthly Income: $70,000
- Monthly Traffic: 1,500,000 visitors
- Number of Posts: 3,000+ posts
- Methods of Monetization:
- Display ads with Google AdSense
- Sponsorships deals
- Product recommendations with affiliate links
- Digital Products: Selling online courses
[B]. Mommy Shorts – $25,000/month
Overview: Mommy Shorts combines humor and practical parenting advice with a strong social media presence. The blog engages readers with relatable content and leverages sponsorships, affiliate marketing, and social media promotions for revenue.
Blog’s Insights
- Monthly Income: $25,000
- Monthly Traffic: 35,000 visitors
- Number of Posts: 1,000+ posts
- Methods of Monetization:
- Sponsored Content: Collaborations with brands for sponsored posts and product reviews.
- Affiliate Marketing: Using affiliate links for product recommendations.
- Ad Revenue: Display ads through ad networks.
[C]. “Start A Mom Blog” – $24,170/month
Overview: Start A Mom Blog provides comprehensive guides, tips, and resources for moms who want to start their own blogs. It covers various aspects of blogging, including content creation, SEO, monetization strategies, and technical setup. The blog targets mothers who are interested in blogging as a hobby or business, offering practical advice and tools to help them succeed.
Blog’s Insights
- Monthly Income: $24,000
- Monthly Traffic: 20,000 visitors
- Number of Posts: 300+ posts
Methods of Monetization:
- Affiliate Marketing: Promoting blogging tools, hosting services, and other relevant products through affiliate links.
- Sponsored Content: Collaborations with brands and companies for sponsored posts.
- Digital Products: Selling eBooks, online courses, and other resources related to blogging and online business.
Mom blogging isn’t just about sharing parenting tips—it’s a thriving online business for many. From beginners earning their first $100 to established mom bloggers pulling in six figures, the potential is real. But how much can you actually make? And if you’re looking for even more inspiration, check out our lists of 15 Successful Mom Blogs and 21 Profitable Blog Examples to see how diverse this space truly is.
Relevant links
- How Mom Makes Money Fast
- Real Income Reports From Mom Blogs
- Examples of mom blogs to inspire you
- How To Write A High-quality Blog Post
- How to track your blog stats and analytics
How to Boost Your Mom Blog Traffic and Start Earning
Once your blog is set up, promoting your blog posts and growing your traffic is very important to make your blog profitable. Here’s how you can optimize your blog for SEO, and use platforms like Pinterest, Quora, Reddit, and Facebook Groups to grow your readers and start making money.
1. SEO Optimization for Boosting Traffic
- Keyword Research: Start by using tools like Google Keyword Planner or Ubersuggest to find popular keywords for mom-related topics. Focus on terms like “mom life tips,” “parenting advice,” or “best baby products.”
- On-Page SEO: Make sure to include your keywords in titles, meta descriptions, headers, and image alt texts to help search engines rank your posts.
- Content Structure: Organize your posts with clear headings (H1, H2, H3) for better readability. Link to other relevant posts within your blog to keep readers engaged.
- Backlinks: Collaborate with other mom bloggers for guest posting to build backlinks, which will increase your site’s authority and visibility.
Relevant Posts:
- Google’s SEO Guide for Beginners
- How to Build Backlinks to Boost Your Blog Traffic
- How to Optimize Your Blog for SEO and Rank Higher
2. Using Pinterest to Drive Traffic
- Create Eye-Catching Pins: Design pins that link back to your blog with attention-grabbing text overlays on your images.
- Pinterest SEO: Incorporate relevant keywords in your pin descriptions and titles. Focus on trending mom-related topics to create pins that resonate.
- Be Consistent: Pin regularly to increase your content’s visibility and grow your audience over time.
3. Leverage Quora to Build Authority
- Answer Mom-Related Questions: Search for parenting-related questions, like “How do I handle toddler tantrums?” or “Best ways to balance work and family?” Share your expertise and link to your blog when it adds value.
- Build Your Authority: The more you contribute, the more you establish yourself as an expert in the parenting niche, driving traffic back to your blog.
4. Engage on Reddit
- Join Mom Subreddits: Participate in communities like r/MomLife, r/Parenting, or r/Moms. Share your experiences, offer tips, and link back to your blog when relevant.
- Host an AMA (Ask Me Anything): Run an AMA on parenting tips or family life and share your blog posts as additional resources.
- Be Helpful, Not Spammy: Focus on adding value to discussions rather than just promoting your blog. This helps you build trust within the community.
5. Participate in Facebook Groups
- Join Mom-Focused Facebook Groups: Find active groups where moms share advice and experiences. Share your blog posts when they’re relevant to the conversation.
- Engage with the Community: Answer questions, offer tips, and build connections. Share your blog posts when they’ll help others.
- Run Facebook Ads: If you have a budget, use Facebook Ads to promote your best posts to a wider audience and attract more readers.
By combining SEO with consistent activity on Pinterest, Quora, Reddit, and Facebook groups, you can successfully drive traffic to your blog. Stay consistent, engage with your audience, and watch your readership grow
Simplified Recap To Get You Started:
- Pick a Sub-Niche: Focus on a specific area within the mom blog space, like meal planning, DIY activities for kids, or budget-friendly family tips.
- Choose Hosting: Use HostGator to get started, pick the right hosting plan, and choose a domain name that reflects your niche.
- Install WordPress: Set up WordPress on your HostGator account, then select a theme that fits your blog’s vibe.
- Customize Your Pages: Personalize your blog’s layout and main pages, then start publishing your first posts.
As you continue to publish valuable content and drive traffic, your blog will grow—and so will your chances to monetize through Google AdSense and affiliate marketing. With patience and consistency, you’ll soon see your mom blog earning income while helping other moms along the way!
