Everyone can start a blog but not anyone will succeed.
You might have heard that most bloggers fail or struggle with their blogs and that is a fact. Most people speculate over 80% of all bloggers fail while I estimate over 90% of them.
I mean those that create content and receive no traffic from Google.
If you really know what blogging is you will understand why, that no type of blogger can succeed without Google’s organic traffic.
And here is the thing there are approximately 1.13 billion websites live on the internet out of which 600 million of them are blogs. This is a rough estimate and no matter its source it can’t be exactly accurate.
If my grandma created a blog today no one can count on that since Google doesn’t even provide such information and not all sites are indexed on Google. Google is banned in China and it is not the primary search engine in Russia.
Further down below I will discuss the most common blogging mistakes causing most bloggers to struggle & fail.
11 Biggest Reasons Why 90% Of Bloggers Struggle & Fail
- You are not monetized effectively
- You Are Expecting Success Too Early [Traffic & Income Growth]
- You are not interlinking your blog posts enough
- You are not focused on your niche
- Starting on a free blogging platform
- You don’t have a lot of blog posts yet
- You are not promoting your blog
- Technical issues you don’t know
[1]. You Don’t Know What Works
If you know what works you will definitely succeed when you implement them well and this is just a fact.
The problem is that most bloggers don’t know what works but merely feel like they know, but if they do know they will definitely succeed but they don’t.
Before I started this blog I didn’t know much stuff and felt that the little I knew was enough and very important, since most bloggers and YouTubers are saying it, I assumed that all they were saying was important without gauging, it led me to focus on the less important things.
For example, “Backlinks”. It’s a very common term most bloggers talk about.
Then I used to think that high-quality backlinks were almost all that I needed to succeed.
However, it turned out that most backlinks are gained because of a site’s good positioning on Google search results and how long they have been available online.
And because of this many sources [in the form of sites & blogs] can easily find this site on the first page, or for certain keywords and link to it.
If backlinks are so important as people emphasize them then most blogs won’t even succeed from scratch.
Since new blogs never had it or have enough of it, sites that were previously there with thousands of high-quality backlinks will almost be impossible to dethrone. You can’t build thousands of high-quality backlinks you can only earn them organically due to your position.
In summary, I later discovered that a blog’s keyword, click-through rate, and time spent on its page were the most important factors that determined its long-term success on Google.
I learned this from my school website and it’s a long story, whenever I searched my school website on Google it always appeared as the first result.
It turns out that whenever a page contains the keywords or synonyms of a keyword people are searching for, and more people are often clicking on it and spending longer time on it, that site or page has a very high tendency to rank high on Google.
This eventually comes down to click-through rate and longer time on the page or longer time on the site entirely this is the biggest factor that determines a page’s ranking on Google.
A blog can only achieve this by publishing high-quality content that will derive high engagement and through advertising or manual promotion to ignite their initial engagement Google can gather and use to compare your page with other ranking pages. Without promoting your new blog it will be very difficult to rank at first.
[2]. You are not publishing content that satisfies your audience
Just like I said earlier if you don’t know your audience well enough to write the content that they intend to find. They immediately find your content irrelevant and go over to the next.
This may not have an immediate impact but piles up and weighs you don’t, it mainly depends on the number of people that do so compared to other sites with better counts on engagements.
Here are tips for content that most people will find irrelevant including you;
- Content with lots of mistakes that make it look unprofessional.
- Containing too much content that the visitor finds irrelevant maybe because it confuses them more or does not seem to go straight to the point, or is not just interesting.
- It has long, dense paragraphs that are difficult to read and not formatted in an easy way to scan and read.
In fact, in my perspective, these three points are the most significant factors that can affect visitor’s time on your page, and if it were the opposite then they would spend a longer time on your page and whenever they search for the same information or a related one they will have a high tendency of clicking on your site.
[3]. You chose the wrong niche [because of its money or feelings]
Choosing the wrong niche is another significant factor in why most blogs fail.
When I heard about high-ticket affiliate programs I was very interested. I also learned that some blog niches have a higher CPM like I mean a higher payout with display ads. All of these things made me interested, after all, who really cared about what the audience wanted?
Later, I found out that I can’t really get any value without offering any value too, that information as common as you may see is a commodity you have to present well.
Most bloggers will fall into this temptation and struggle and perhaps quit.
Choosing your blogging niche is not only about analyzing which one is the most profitable but also finding out the one that amends with what you are willing to learn more about and can offer real value in.
[4]. You Are Expecting Success Too Early [Traffic & Income Growth]
You can only be disappointed when you expect something and doesn’t work out as you expected and blogging is the same most of the time we start a blog to grow it and to start making money as fast as possible and when it doesn’t live up to that expectation when become bored of it another idea that didn’t work out for me.
Blogging is not a month or a three-month journey you must be willing to work towards it for at least 6 months to a year to see any reasonable amount of money coming out from it.
So if you are not willing to give in as much as 6 months or at least a year your chances of making any reasonable amount of money is really low.
It doesn’t need to be too hard you just need to know what to do and expect it to take as long as this 6-12 month period to see a good amount of success.
If want to know the right things to do we have covered to right guide that will lead you throughout the process;
[5]. You Are Not Monetized Effectively
There are many ways you can monetize your blog not to fit it style and audience and when it does so, especially as a beginner it hurts your reputation and decreases your conversion rate or generally decreases your chances of making money.
Bad Ways to Monetize Your Blog
- Too Many Ads: Having too many ads annoys your visitors and decreases their good experience on your site, decreasing their chances of coming back.
- Misleading Sponsored Content: Promoting products that are irrelevant to your audience or one that is entirely bad.
- Focus On High Affiliate Products: Recommending products because of their high affiliate commission doesn’t add to your earnings.
- Paywalls Without Value: Charging for content that’s not worth paying for drives readers away over time.
- Excessive Pop-ups: Having too many pop-ups for newsletter sign-ups or product sales can ruin your user experience, making visitors leave before they even explore your blog.
Good Ways to Monetize Your Blog
- Relevant Affiliate Marketing: Promoting products that fit your niche and help readers.
- Strategic Ads: Using ads in a balanced way to aid in a good user experience.
- Sell Digital Products: sell eBooks, courses, or guides that are useful and related to your niche audience interest.
- Transparent Sponsored Posts: Partnering with your niche-relevant brands for sponsorships.
- Memberships/Subscriptions: Offering exclusive useful content for loyal readers to increase revenue.
- Offer Services: Use your expertise to offer consulting, coaching, or freelance work related to your niche and relevant to your audience’s interest.
Now you can differentiate between a well-monetized blog and a badly monetized blog, with this you can monetize your blog the right way to grow your income and succeed.
How to monetize your blog to make the most money
[6]. You are not interlinking your blog posts enough
One of the reasons many bloggers struggle with ranking on Google is that they don’t interlink their blog posts well enough.
They have lots of isolated posts on their site with no or few other blog posts linking to it. This can slow your ranking growth which decreases the chance of getting enough traffic and making more money.
To make sure you are interlinking your content well enough you have to;
- Update your content regularly and check for internal linking opportunities.
- Make a list of suitable and interlinkable related posts after completing each post to find out which post to link to.
- Cover more content within your niche to have more related and useful posts to link to one another.
- You can analyze or look into other similar blogs to find out which type of post you should interlink to yours.
- You can also ask AI to help you generate content ideas related and useful to a particular post suitable for interlinking.
Even if you discover you haven’t written some of these posts you can include it in your content calendar or in the list of posts you are going to write in the future.
[7]. You are not focused on your niche
If Amazon sold one piece of every type of product and didn’t cover much within one category of product it wouldn’t make as many sales as it does today. Someone interested in buying bread might as well find butter useful. This applies to different categories of things covering your niche will help you succeed and grow your blog faster.
Most blogs make the mistake of creating lots of content across different niches without extensive coverage of one. This can make a lot of bloggers struggle and fail when they can’t persist with their blog’s sluggish nature of growth over time.
[8]. Starting On A Free Blogging Platform
What are free blogging platforms?
Starting free blogging on a free blogging platform is as simple as creating a Medium.com account where you publish content.
Examples of other blogging platforms
- Wix: A website builder with blogging capabilities.
- Weebly: A website builder that also offers blogging features.
- Blogger: A platform owned by Google, offering basic blogging tools and customization options.
- Tumblr: A microblogging platform that allows you to share short posts, images, and videos.
Their impacts on your blog’s failure
- They can’t be monetized using Weebly or Wix you have to upgrade to use better features that don’t offer you the blogging capabilities like a mode ideal platform like WordPress.org
- You don’t own the content you publish on them
- You can’t have your personal brand name since your account is under the site’s primary domain.
- You will struggle to rank on Google and will primarily need to promote your content manually to get traffic.
[9]. You don’t have a lot of blog posts yet
You need a lot of blog posts to grow your traffic and make money. Most bloggers struggle to get traffic because they still don’t have a lot of blog posts. Most blogs generating tons of traffic per month have hundreds of their niche blog post published on their site this gives their site a huge advantage to outgrow those with fewer blog posts.
Here is “How Many Blog Posts Do You Need To Make Money”
On average successful blogs have 650 published blog posts in this varies in different niches.
To increase the number of your blog posts you have to take your time to make a list of relevant blog posts in your niche and start writing them.
You will see significant traffic growth as well as income.
More – Blog topic ideas in different blog niches
[10]. You are not promoting your blog
To increase your initial rise on Google search you may need to promote your blog. This will make your blog get recognized faster, and when this happens it helps to boost your ranking and traffic.
If you don’t promote your blog, you will struggle to grow traffic and income which may tempt you to give up as it is difficult to continue without a very sluggish growth.
[11]. Technical issues you don’t know
Technical issues are backend issues that are usually caused by your hosting services, or your plugin, due to how you wrongly configured something on your site, or even by having a broken link.
Here are some technical issues you can encounter;
- Slow website speed: This can frustrate visitors and make them leave.
- Broken links: Broken links are links that are not working and they lead to a poor user experience.
- Mobile optimization: Ensuring your blog is optimized for mobile devices is important to serve your mobile audience.
- Downtime: Using unreliable web hosting services can lead to downtime which means that the moment your website isn’t live online can’t be reached either by you or your visitors. HostGator is a cheap reliable web hosting service to get started with.
- Plugin conflicts: Incompatible plugins can cause your blog to malfunction. Most likely you are going to use WordPress make sure you test the plugins you install to ensure they are compatible to prevent your site from malfunctioning in some areas.
How to fix them;
- Use a reliable web hosting service like HostGator
- Test the plugins you install on your site
- Compress your images to occupy less space
- Test for broken links on your site
Post End.
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2. Choose a Profitable Niche
Pick a profitable niche you’re interested in and ready to dive into. Focus on one niche, and be prepared to create content that solves your audience’s problems. You can still choose your niche after your blog is live online.
3. Create High-Impact Content
Start by making lists of your niche “money posts” [Posts good for affiliates or with high traffic volume suitable for ads]. These “money posts” are your primary focus. Then, also create supporting posts to build traffic and rank better in Google. The more content you create, the faster you’ll grow your audience.
4. Success Rules to Follow:
- Focus on Your Niche: Stick to one niche and become an expert in it.
- Quality Content Only: Focus on delivering value with every post.
- Have a Plan: Set clear goals for content creation and promotion [Like how many posts you intend to create and your plan on promoting them to help you grow your initial traffic].
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Doing these things will increase your chances of making more than $10,000/month consistently after 6 months to one year.
