In this post, we’ve covered
- How to write an attractive blog headline in three steps
- Attributes that make a blog headline attractive?
- Benefits of having a good headline
- Summary and conclusion
If you want to write a blog post no matter how amazing or bad it’s going to be, it starts with your headline, the better the more attractive it looks the higher the chance of getting you more visitors.
There are proven words and tactics based on the topic you are writing about, that increase your chances of receiving more clicks on your blog headlines which directly translates to more visitors.
That is exactly what you will get from this post if you continue to read through it carefully.
This is not by click-baiting.
How To Write An Attractive Blog Headline In 3 Steps
- Understand your audience
- Understand the topic
- Use an attractive attribute
Step 1: Understand your audience
Understanding your audience is necessary to come up with a great blog headline, it simply means knowing who you are writing to. This will further down within the content help you to write an amazing blog post that your readers will like.
Think about it, as you are my audience and as well as my visitor, if I don’t care about you or understand what you want from this post I might have a random title as my headline due to my little understanding of what you are interested in.
Although anything I write as my headline will still get clicks, not as much as I would have gotten with something better and more attractive.
Here is what to do,
To simply know and understand your audience better, put yourself in their position to understand what they value or intend to get from a post. That way I think you can summarize your post and come up with a short headline they will be very likely to click on.
Step 2: Understand The Topic
Understanding your audience is one thing and understanding the topic is another.
Imagine trying to come up with a good headline without understanding the topic itself you won’t be able to come up with a great headline.
You have to align yourself between the audience’s sense of interest with the post’s intended offering.
This will keep you in the best possible position to come up with the best headline that will grab the attention of potential visitors and get you lots of clicks.
Just like in a seminar or a class, the teacher tells you to come up with a good headline for a topic or a keyword. In reality, you can only do well at this if you understand the topic itself to some good extent.
Here is what to do,
Research and read meaning into other published similar topics. In the end, try to come up with the answers to these questions;
- What is this content all about?
- What does the audience want from this post? and
- What do other blogs use in their titles?
If you can answer all of these questions, I believe to some extent you will understand the topic itself and come up with a good title.
Don’t forget to add your post keywords to your headline no matter how good you think it is. Without those keywords, it can still get fewer clicks and bad rankings.
Step 3: Use an attractive attribute
Attractive attributes are some of those features I mentioned earlier on things such as making your heading unique, beneficial, and emotional. These are just a few of them, there are many more attributes you can add to your blog headline to make them look attractive and become more likely to attract more clicks.
Though you may say the processes are difficult, all these considerations will indeed help to get you more clicks and traffic to your blog.
But the good part is that in this process, you will also understand the topic and its audience better, and in return will help you to create quality content that your audience will spend more time on and become likely to convert.
Attributes that make a blog headline attractive?
[1]. It’s Unique – A unique blog headline is something attractive and uncommon, most times they are unconventional. People are usually attracted to this type of headline because it is unusual. So people are more likely to click on it, to know the unique thing or information it contains.
For example,
- Common Headline: “How to lose weight in 30 days”
- Unique Headline: “How to lose weight in 30 days without exercising”
[2]. It’s Emotional – An emotional blog headline is one that potential visitors feel sentimental about.
Since your visitors are humans they get affected when you mention something emotionally unbalanced resulting in something they care about being too bad or too good.
Because of this, they become more likely to click on the headline, to know more about it.
For example,
- Non-emotional blog headline: “How To Prevent A Divorce”
- Emotional blog headline: “How To Prevent Divorce In Your Marriage”
[3]. It’s very beneficial – We all love free and profitable ideas. Headlines that indicate benefits or profits are usually more interesting and more clicked than those with fewer benefits.
So across blog posts you intend to write about or among those you’ve written and published already, you can update them and make them appear more beneficial in areas where it’s possible but not in a very exaggerated manner, to avoid click-baiting.
This will help your blog post receive more clicks and get you more traffic.
For example,
- Less Beneficial: How to make $500 per month as a student
- More Beneficial: How to make $5,00 per month as a student
[4]. It Speaks Of Something Popular – A popular noun mentioned in a blog headline can help to increase its click-through rate, especially when it’s somewhat special.
For example,
- Less Popular: “What caused the death of the most popular American musican”
- More Popular: “What really caused the death of Micheal Jackson”
Benefits of having a good headline
- It attracts more visitors – The most obvious benefit of crafting or writing an amazing blog headline is to attract more clicks. This is a direct increase in your post’s Click-through Rate [CTR], a ranking factor that improves your ranking on the Google search results. This particular [CTR] metric helps Google and other search engines understand your blog post and the search queries behind them and as a result, helps them to determine which query it ranks better for since many users are clicking on them.
- More visitors increase your income – A high click-through rate directly leads to more visitors, and more time on your site, all add to increase the chances of visitors converting more to whatever means you’ve used in monetizing your blog, whether by ads, affiliates, selling info products, etc.
According to reliable sources increasing your website retention by 5% at least can increase your profits by 95% in the long term. And it all begins by attracting more visitors to your site by crafting a compelling headline.
Summary and conclusion?
In summary, this is all about how to write a blog headline, the benefits of writing a blog headline, the attributes you can attach to a headline to make it more attractive, and the actual steps on how to write a blog headline.
I feel if you need to review and carefully read this post it can help you create compelling blog titles and headlines.
Post End.
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